Lunch and Learn: Featuring Bob White from Village Roadshow Theme Parks

  • Room: S310
  • Session Number:LAL
Monday, November 13, 2017: 12:00 PM - 1:45 PM

Speaker(s)

Speaker
Bob White
Chief Operating Officer
Village Roadshow

Description

Australia’s Village Roadshow Themeparks (VRTP) is taking an innovative approach to routine ride stoppages and guest engagement. Join Bob White, Village Roadshow’s Chief Operating Officer, as he demonstrates how his parks are using the power of social media to reinforce their guests’ understanding of ride safety. Stung by media onslaught after an incident at another facility, VRTP decided to proactively engage with consumers by producing a range of videos that explain in-depth why ride stoppages occur and how they are part of a comprehensive approach to ride safety. Bob will describe the rationale for this bold approach and will share what lessons the attractions industry can learn from VRTP’s creative initiative.

FOOD AND BEVERAGE: Plated lunch

NOTES: Must be 18 or older to attend. Separate ticket and Expo badge required for entry.

COST: $60 IAAPA Members: $80 Nonmembers. Tickets should be purchased in advance as space is limited and may sell out. Expo registration is also required.


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