Creative Works celebrated their 20th Anniversary in October, a feat that very few businesses have known.
Creative Works owner Jeff Schilling filed the paperwork and founded the company on October 9, 1997. That was the year ‘Titanic’ hit the movie theaters, ‘Seinfeld’ was the most popular show on television, and Hanson released the hit song ‘MMMBop’. Obviously much has changed since then; both pop culture and Creative Works.
When Schilling started Creative Works he had a vision to revolutionize the laser tag industry. At the time, most laser tag arenas were built with cheap plastic barriers, sloppy fluorescent paint and standard geometric patterns. There were no themes or unique characteristics to differentiate businesses. He saw an opportunity and it ignited a passion.
Today, the landscape of the laser tag industry looks significantly different. Laser tag arenas are anchor attractions at family entertainment centers. Laser tag was once considered a fad, but that’s no longer the case. These fully themed, immersive attractions drive birthday parties, adult traffic and revenue at thousands of facilities around the world. Moreover, it’s not just the industry that looks different; Creative Works has changed, too.
In addition to laser tag, Creative Works also offers escape rooms, mini golf courses, laser mazes, arcade attractions and theming. Creative Works employs more than 40 full-time employees, ranging from sales managers and designers to muralists and sculptors.
“I’m honored to be a part of a company that has played such a pivotal role in our industry,” commented Creative Works president Armando Lanuti. “We are grateful to the hundreds of amazing clients who have supported us over the years, as well as the skilled employees who make all of this possible.”
The leadership team at Creative Works has big plans for the future.
“While this is an amazing accomplishment, we can’t rest on our laurels,” added Lanuti. “We’re excited about future growth and taking the company to the next level.”
To learn more about Creative Works, visit www.thewoweffect.com.