For Immediate Release For additional information:
NY NOW Booth # 3653 Tage Strom, Brand Ambassador
email@example.com (973) 580-2247
Viterra to Exhibit Table Lamps and New Art Glass at NY NOW
Rancho Cucamonga, CA --- The boutique art glass company Viterra will showcase new
handmade art glass objects and a series of table lamps at NY NOW. The evolving collection
is curated for the North American home goods market by Erica Friedman, an experienced glass
blower herself. The brand is intended for independent retailers, home goods galleries, design
shops and museum stores.
The Viterra art glass collection is continuously changing, with new techniques, different
shapes and seasonally trend right colors. There are by now some 144 SKU’s. The table lamps
utilize bases made in art glass techniques and have linen shades. The table lamp collection is
branded Viterra Lights and has been well received by the interior design community.
New items for NY NOW include the Midnight vases, a series of four cylindrical shapes
with architectural proportions. They are smaller in scale than many existing Viterra items and
thus perfect for New York living. New are also the Sequoia vases in a cased black and frosted
amber art glass technique. There are two vases and a rose bowl in this new design.
About VITERRA: viterraglass.com
VITERRA is a boutique art glass brand, based in Rancho Cucamonga, CA. The handmade collection includes vases, centerpieces, bowls, platters, candlesticks and objets d’art. VITERRA LIGHTS is a new collection of table lamps with bases in art glass techniques. The company has permanent showrooms in Atlanta, Las Vegas, as well as at the corporate office in Rancho Cucamonga. Viterra participates in NY NOW at Javits Center