Working with hand block printing and natural dyes, Ichcha wishes to bring accessories without harming the environment
Queens, NYC - Designed in NYC and handcrafted in the alleys of India, Ichcha scarves are hand block printed with a carved wooden block on a luxurious blend of cotton and silk fiber. The multiple thumps and washes prepare the fabric to be submerged in an ancient natural dye recipe made of flowers, leaves, and spices. The colors seep beautifully into the fabric to create vibrant prints. Inspired by nature and manmade objects, the new line of sun bathed printed scarves are set to:
- Break the design mold - with unique prints on block printed fabrics.
- Make one feel good - about their conscious purchase. Ichcha supports craft communities and pays fair wages. They also give back 100% of the profits to the artisan community for their ‘ichcha for artisan’ line, which is designed and printed solely by the artisan. The ‘Ichcha for Artisan’ Collection was created in an effort to promote the artisan’s creativity and for hope that the craft will stay alive for years to come.
Ichcha has been working with artisanal communities since 2012, experimenting and pushing boundaries of traditional techniques to create modern prints for a line of window treatments, bedding, and scarves, with soon to come Table Linens.
Ichcha is a 3 sister team that works from their home design studio in New York City with annual work trips to India for design development with artisan families/communities. They work with craftsmen/women to create block printed products using only natural dyes, an ancient craft technique barely kept alive in todays fast fashion world. This slow craft alternative proves to be safer for the makers, the environment, and the consumers. Ichcha was created to encourage conscious living; to make oneself and consumers aware of the value and life cycle of the products created and sought.
Visit Ichcha at February 4-7 at NY NOW Handmade Global Design - Booth: 437
Contact: Rachna Kumar - co-founder / designer
NY NOW Handmade Global Design Show - Feb 4-7
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