For Immediate Release
bsimple Creations Debuts at NY NOW® with See-to-Believe, Washable Paper (Yep, Paper!) Totes and Bags
NEW YORK, NY, February 4, 2017—bsimple Creations is excited to introduce its line of washable paper (yep, paper!) totes and bags to Winter 2017 NY NOW®.
These one-of-a-kind, totes and bags are made completely by hand, completely from washable paper. The logic-defying examples of creative ingenuity are not only fashionable but lightweight, incredibly durable, and they actually get stronger, and softer, with time.
Founded by Betsy Hoying, veteran merchant from Gap, Vera Bradley, Smith & Hawkin and Talbots, bsimple Creations is fueled by a mission to recast the disturbing trend of fast-fashion into a simpler and more globally conscious way of making and selling things people truly love.
“We design and manufacture all of our totes and bags in the U.S.,” Hoying says. “Our small, passionate team is as committed to the creative pursuit of well-crafted construction, innovative, and thoughtful design as it is to the mindful pursuit of a simpler, nobler way of living and doing business.”
The bsimple totes and bags are available in seven different silhouettes, including both tote and bucket bag styles. Suggested retail prices are between $30 and $79. Coveted colorways in favorite neutrals like stone, black and white—plus fun messaging options, like “to market, to market,” “inhale, exhale,” and even your own city’s nickname—make each piece truly special and personal.
Sneak a peek at all of the buzz-worthy styles at bsimplecreations.com, and then be sure to stop by and see us during market at the Javits Center, February 5–8, booth 3128 in Tabletop and Gourmet Housewares. We can’t wait to meet you!