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People Toy Company Inc

New York,  NY 
United States
http://www.PeopleToy.Co
  • Booth: 7153


Designed for the growing brain.

Our products make parenting simple with our core mission: promote the healthy development of your baby, and have a positive impact on parenthood.

Brands: Mochi, Brain Builders, People Blocks


 Press Releases

  • Tiny Hands Clutch ‘Educational Eddie’ Or ‘Baby Yoga Exercise Ball’ Today

    So They Can Be Ready To Feel Their Way Around Tomorrow!

    New York, NY (January 1, 2017) – Parents-to-be are great at finding the perfect crib, car seat and stroller.

    But how much thought is given to choosing toys, specifically ones that build up the neurons in baby’s brain?

    Stimulating baby’s senses is as critical as nourishing its body. Childhood experts will tell you that from the

    moment they enter the world, babies are looking, hearing, smelling and touching. Brain Builders, from

    People Toy Company (www. peopletoy.co), puts the focus on charming sensory toys designed for baby’s

    earliest months.

    An infant's view of the world changes every single day as their brain

    continuously grows and develops. The Brain Builders collection is

    tailored to unlock baby’s cognitive skills at every key milestone within

    the first year of life through fun and engaged play. The Educational

    Eddie Rattle ($9) is ideal for a 5-month-old to grip and hold. The

    multi-sense rattle has a variety of amusing shapes and textures from a

    chewable rope to a soft rippled hat. No wonder Eddie is Brain Builders

    #1 bestseller globally!

    “Our innovative products simplify parenting with guided play that

    targets specific developmental milestones,” summarizes Rudy Valenta,

    President of the U.S. branch of Japan’s People Co., Ltd., makers of

    Brain Builders. “Our mission is to create products that promote the

    healthy development of babies and give parents a fun, guided way

    through parenthood. We strive to be in the vanguard of children’s

    products with a positive impact.”

    Valenta is not just the toy company leader but also an ASTRA Certified Play Expert. His Brain Builders toy

    chest overflows with must-have playthings like Never Drop Baby Chew ($10), Push and Pull UFO ($9)

    and Catch Me If You Can! Lion ($20).

    Looking to help baby achieve her inner Zen? Look for the precious Baby

    Yoga Exercise Ball ($15). Even at 4 months old, tots can feel stress so

    calm baby (and mom) with this sweet elephant design. The soft belt

    attaches to your child’s leg, using your child’s natural desire to play and

    catch with their feet to help develop muscle coordination. The soothing

    rustling sounds will stimulate their ears as they perform their baby yoga

    poses! Can you say namaste?

    The words lullaby and rattle may not seem compatible but Brain Builders has the perfect toy for newborns

    now and as they grow. The sparkle of the Lullaby Rattle ($9) will catch a newborn's eye for visual

    stimulation, while the pleasant jingle has a calm, soothing effect. At 6 months, baby will develop motor skills

    as they learn to grip the perfectly-sized handle. Then they will surprise themselves as they learn to

    manipulate the sparkle and jingle to placate their curiosity!

    Look for these top sellers and over a dozen stimulating Brain Builders at your favorite local specialty toy

    shops, baby boutiques or online at www.peopletoy.co and Amazon.com.

    Baby Senses Coordinator • $9 • Ages 2 Months+

    At 8 weeks old baby is ready to follow the colorful beads that move left and right. A

    wonderful milestone is when the eyes and ears can start to concentrate and focus as parents

    and grandparents play along. At 8 months baby can improve motor skills as he learns to

    grip the coordinator and amaze himself as the beads roll back and forth. This creates a

    photo-worthy smile! Bonus: the beads create a simple and calming sound as they move.

    Baby Yoga Exercise Ball • $15 • Ages 4 Months+

    This little elephant will keep baby limber and flexible because it’s so easy for baby to

    grasp. The soft and washable ball boasts soothing rustling and bell sounds to perk up

    baby’s hearing. If a baby shower is on the horizon, this is the inexpensive gift that will

    give the wow factor!

    Educational Eddie Rattle • $9 • Ages 5 Months+

    Baby Maternity Magazine 2016 Toy of the Year Award

    This 6.2 inches of wonder is sized for baby’s tiny fingers to grasp, all by himself! The multi-
    sense rattle has a variety of fun shapes and textures to satisfy baby's developmental needs.

    Chewable rope, teething feet, hinged limbs and soft-ripple hat stimulate the senses whether in

    the mouth or in the hand. It also makes the traditional rattle sound.

    Japanese parents have made it a bestseller.

    Lullaby Rattle • $9 • Ages Newborn+

    This ingenious toy is ideal for postpartum parents and newborns to

    interact, between naps. It’s an ideal tool to help calm a restless

    newborn as the pleasant jingle has a calming effect. The gentle sparkle and

    soothing sounds will pique baby’s curiosity over many months of play. At 6

    months baby can grasp and hold all by herself.

    Push and Pull UFO • $9 • Ages 6 Months+

    It’s not exactly “unidentified” and it won’t fly but this cute prop is full of surprises! The 8 colorful and

    interactive push and pull buttons encourage the natural development of tactile skills through play. When Dad

    pushes the “landing button” melodies are played that help enrich auditory development. Have a blast before

    breakfast or bedtime.

    Follow People Toy Company on your favorite social media outlet -- Facebook, Pinterest, Twitter and

    Tumblr. When ready to shop, visit their handy store locator at www.peopletoy.co. Or shop instantly from the

    Amazon button conveniently placed on the right-hand corner of their home page. While browsing online,

    sign up for their newsletter to be the first to know the next-best-thing for baby.

    ABOUT PEOPLE TOY COMPANY

    This beloved Japanese company, People Co., Ltd started in 1977 and has finally arrived in the U.S. and set

    People Toy Company with a pedigree product line. The company’s three core offerings are Brain Builders,

    Mochi and People Blocks series. People Toy Company proudly creates fun and educational baby products

    for the discerning parent. The Mochi series is the winner of the prestigious 2015 Kids Design Award.

    Another point of pride is their almost-entirely female staff including our COO Kogure Masako and CEO

    Kiribuchi Chizuko.

  • Say Hello To Mochi Trumpet, Teething Ring, Maraca & Blocks

    Developmental Toys Made With Rice That’s 100% Green And 100% Fun

    New York, NY (1/10/2017) – Babies and rice have always had a healthy relationship since the first

    spoonful of rice cereal passed their lips. And let’s face it; everything a baby touches eventually meets

    their mouth! Thanks to an ingenious Japanese technology, babies can now teeth and drool over

    marvelous Mochi Teething Ring ($19.99) or Mochi Maraca ($24.99) from People Toy Company

    (www. peopletoy.co). The Mochi toy series is created with rice harvested from Japan!

    Mochi, the Japanese word for rice cake, is a rice-plastic technology that’s 51% rice. This first toy given

    to baby -- such as the Mochi Teething Plate ($14.99) -- allows parents piece of mind as it is 100%

    green with no toxic paints or adhesives. In fact, open the package and smell the rice!

    “This developmental toy collection prides itself on earth-to- home craftsmanship,” proudly explains

    Rudy Valenta, President of the U.S. branch of Japan’s People Co., Ltd., makers of Mochi. “In fact, you

    can even smell the aromatic notes of fresh rice grains as soon as you open up the packaging!”

    Toot toot for the Mochi Trumpet ($24.99). At age 3 months, this is the perfect toy to nurture baby’s

    cognitive reasoning skills through play. The two-way trumpet uses an infant's natural sucking and

    teething motions to create sound when they breathe in or out. 

    Created for play from newborn to 2-years-old, the 28-piece Mochi Blocks Premium Set ($119.99) is

    wonderfully safe and hand-assembled to exact specifications in Japan. This ultimate baby shower gift

    will be cherished as baby crosses each milestone from grasping the blocks to stacking, sorting and

    solving puzzles through play!

    American mom bloggers who have gotten their hands on these yummy toys gush at their design features.

    “A safe, great option for teething babies,” writes ttmp.com, “the ring doubles as a fun, easy-to- hold toy

    and promote hand dexterity as well as helping the baby's first set of teeth come in with less hassle. The

    teething plate on the other hand sports a unique design that allows infants to hold the plate while

    chomping on its ridges and bumps to help soothe cutting gums.”

    As their website, www.PeopleToy.co, describes, all toys are created with rice that’s harvested in Japan

    and then transported to People’s state-of- the-art facilities. Next, the rice is mixed with a unique blend of

    special ingredients to create 100% safe and sustainable Mochi rice-plastic. People’s engineers hand-

    assemble each piece to precise specifications, free of any harmful adhesives and paints. The pieces are

    then packed with love and care, before they make their trip to the U.S. and ultimately baby’s home!

    Look for these developmental toys at online boutiques such as diapers.com.

    Mochi Maraca • Ages 3 months+ • $24.99

    This toy is made in Japan but the sounds heard will be pure Caribbean! The rattle is ideal for teething

    infants and the pinky-sized handle fits perfectly in tiny hands. Listen for the “Light Caribbean drizzle”

    sounds that are sure to soothe a fussy infant awaiting their first teeth. Teething ridges soothe those

    endearing yet sore gums.

    Mochi Teething Plate – Natural Series • Ages 3 months+ • $14.99

    What looks like a painter’s palette is an ingenious design for baby’s tender gums and little thumbs. Ideal

    for teething infants, the plate fits in baby’s hands with a light thin shape complete with a thumb hold for

    superior grip! Once again those bumps and ridges provide much-needed teething relief.

    Mochi Teething Ring • Ages 3 months+ • $19.99

    The ring’s bumps and ridges are welcomed day and night as they soothe a baby’s teething gums. Baby’s

    little hands get a nice work out, too, as the easy-to- hold ring stimulates and promotes hand dexterity.

    Environmentally conscious parents appreciate that no harmful adhesives or paints are ever used on

    Mochi toys.

    Mochi Trumpet • Ages 3 months+ • $24.99

    Measuring 3.9 inches from tip to horn, this tiny trumpet plays “peace of mind” every time as it always

    lands in a child's mouth. The amusing whistle sound soothes and delights baby as those teething ridges

    soothe sore gums.

    Mochi Blocks Premium Set • Ages newborn+ • $119.99

    These pretty pastel colored blocks offer serious fun while encouraging developmental milestones.

    From welcome-home- baby to about 5 months old, use these blocks for guided parent play. The soothing

    rattles make different percussion sounds to compliment baby’s mood of the moment. Then from 6

    months to the first birthday these sized-just- right blocks allow baby to start building all by himself!

    Between the 1 st and 2 nd birthday, tiny tots can have fun stacking, sorting and solving puzzles. Lucky

    parents and grandparents can watch as the tot’s concentration begins to develop. As a preschooler,

    toddlers will begin to develop simple structures by mimicking familiar objects they observe in life.

    Through play, creativity will begin to take shape as they create their own masterpieces.

    Follow People Toy Company on your favorite social media outlet -- Facebook, Pinterest, Twitter and

    Tumblr. When ready to shop, visit their handy store locator at www.peopletoy.co. Or shop instantly

    from the Amazon button conveniently placed on the right-hand corner of their home page. While

    browsing online, sign up for their newsletter to be the first to know the next-best- thing for baby.

    ABOUT PEOPLE TOY COMPANY

    This beloved Japanese company, People Co., Ltd started in 1977 and has finally arrived in the U.S. and

    set People Toy Company with a pedigree product line. The company’s three core offerings are Brain

    Builders, Mochi and People Blocks series. People Toy Company proudly creates fun and educational

    baby products for the discerning parent. The Mochi series is the winner of the prestigious 2015 Kids

    Design Award. Another point of pride is their almost-entirely female staff including our COO Kogure

    Masako and CEO Kiribuchi Chizuko.


 Products

  • Brain Builders: Educational Eddie Rattle
    Infants love to suck and lick anything they can get their mouths on. Which is why the Educational Eddie Rattle consists of a variety of fun shapes and textures to satisfy their developmental needs....

  • At 5 months, infants love to suck and lick anything they can get their mouths on. Which is why the Educational Eddie Rattle consists of a variety of fun shapes and textures to satisfy their developmental needs. Chewable rope, teething feet, safe, hinged limbs, soft-ripple hat and rattle help stimulate your child’s senses while keeping them entertained for hours.

     

    • Toy of the Year award winner
    • Perfectly sized for your child to grip and hold on their own
    • No batteries required
    • #1 selling baby development toy in Japan
  • Mochi Teething Ring
    Make teething your newborn’s favorite activity with the Mochi Teething Ring. Easy to grasp and safe to chew, the Mochi Teething Ring is the ideal teething toy for fussy babies and environmentally conscious parent alike....

  • The Mochi series were developed with Japanese rice-plastic technology, using 51% rice in their construction. There are no toxic paints or adhesives used in Mochi series, giving you peace of mind knowing the first toy your infant puts in their mouth is 100% green and 100% fun.

    Make teething your newborn’s favorite activity with the Mochi Teething Ring. Easy to grasp and safe to chew, the Mochi Teething Ring is the ideal teething toy for fussy babies and environmentally conscious parent alike.

     

    Perfect For Teething Infants

    • Different bumps and ridges satisfy any newborns’ teething needs
    • 100% safe – no harmful adhesives or paints used
    • Easy-to-hold ring stimulates and promotes hand dexterity

     

    Made in Japan

  • Mochi Blocks Premium Set
    The Mochi Blocks Premium Set comes with 28 pieces that offer your child endless hours of play from newborn to 2 years +. Each piece is made with our special rice-plastic technology for safe, sustainable learning and play....

  • The Mochi Blocks Premium Set comes with 28 pieces that offer your child endless hours of play from newborn to 2 years +. Each piece is made with our special rice-plastic technology for safe, sustainable learning and play.

     

    Notice the cloudy swirls? Those are not a mistake. They’re the result of the hand-crafted process that each piece undergoes during manufacturing.

     

    From The Earth To Your Home

    • Each Mochi piece is created with rice that’s harvested in Japan and then transported to our state-of-the-art facilities.
    • Next, the rice is mixed with a unique blend of special ingredients to create our 100% safe and sustainable Mochi rice-plastic.
    • And finally, our engineers hand-assemble each piece to our exact specifications, free of any harmful adhesives and paints. The pieces are then packed with love and care, before they make their trip to your home.

     

    NEWBORNS TO 5 MONTHS

    • Guided parent play intrigues baby with colorful and soothing rattles
    • Rattles makes different percussion sounds to compliment your baby’s mood

    6 TO 11 MONTHS

    • Sized just right blocks allows your infant to start building on their own
    • Holding the rattle on their own allows your infant to create the unique sound they desire

    1 TO 2 YEARS

    • Your child will begin stacking, sorting and solving puzzles through play
    • Watch as your child’s concentration begins to develop

    2 YEARS +

    • Your toddler will begin to develop simple structures by mimicking familiar objects they observe in life
    • Through play, your toddler’s creativity will begin to take shape as they begin to imagine and develop their own creations
  • People Blocks Zoo Animals
    Styled in our classic solid colors, this set lets you be the zoo keeper for the day and create all of your favorite animals. Great as your first set or as an addition, People Blocks are the right choice for STEM and block play...

  • The People Blocks Zoo Animals set comes with 17 new animal inspired shapes and zoo themed play mat. Styled in our classic solid colors, this set lets you be the zoo keeper for the day and create all of your favorite animals. Great as your first set or as an addition, People Blocks are the right choice for STEM and block play

    18 Months – People Blocks are perfectly crafted to fit in a child’s hand and allows them to stack easily with the power of magnets

    2 years – Children will develop beyond stacking to matching and pattern building as their imagination develops. Children will explore different angles, unique combinations, and asymmetrical designs.

    3 years – Children begin to make anything and everything they can think of and see in their everyday activities. The possibilities are as unlimited as their young imaginations.

    4+ years – With the power of magnets, your child’s creativity will be seen in their own unique designs.

  • Brain Builders: Magic Reflection Ball
    When you need that extra minute of Mom Time – and chances are you will – use the magic reflection ball to keep your child amused and stimulated....

  • The Brain Builders series understands this journey of development, and has created a series of toys specifically tailored to unlock your infant’s cognitive skills at every key milestone within the first year of life through fun, interactive and connected play.

     

    When you need that extra minute of Mom Time – and chances are you will – use the magic reflection ball to keep your child amused and stimulated. The convex shape sparks your child’s curiosity as their reflection constantly changes. The suction cup mount affixes to most flat surfaces and holds the Magic Reflection Ball in place while your child holds, pulls and climbs around to create added visual stimulation.

     

    • Perfect for taking your baby out to restaurants
    • Your baby will be delighted as they explore constantly changing reflections

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