Tiny Hands Clutch ‘Educational Eddie’ Or ‘Baby Yoga Exercise Ball’ Today
So They Can Be Ready To Feel Their Way Around Tomorrow!
New York, NY (January 1, 2017) – Parents-to-be are great at finding the perfect crib, car seat and stroller.
But how much thought is given to choosing toys, specifically ones that build up the neurons in baby’s brain?
Stimulating baby’s senses is as critical as nourishing its body. Childhood experts will tell you that from the
moment they enter the world, babies are looking, hearing, smelling and touching. Brain Builders, from
People Toy Company (www. peopletoy.co), puts the focus on charming sensory toys designed for baby’s
An infant's view of the world changes every single day as their brain
continuously grows and develops. The Brain Builders collection is
tailored to unlock baby’s cognitive skills at every key milestone within
the first year of life through fun and engaged play. The Educational
Eddie Rattle ($9) is ideal for a 5-month-old to grip and hold. The
multi-sense rattle has a variety of amusing shapes and textures from a
chewable rope to a soft rippled hat. No wonder Eddie is Brain Builders
#1 bestseller globally!
“Our innovative products simplify parenting with guided play that
targets specific developmental milestones,” summarizes Rudy Valenta,
President of the U.S. branch of Japan’s People Co., Ltd., makers of
Brain Builders. “Our mission is to create products that promote the
healthy development of babies and give parents a fun, guided way
through parenthood. We strive to be in the vanguard of children’s
products with a positive impact.”
Valenta is not just the toy company leader but also an ASTRA Certified Play Expert. His Brain Builders toy
chest overflows with must-have playthings like Never Drop Baby Chew ($10), Push and Pull UFO ($9)
and Catch Me If You Can! Lion ($20).
Looking to help baby achieve her inner Zen? Look for the precious Baby
Yoga Exercise Ball ($15). Even at 4 months old, tots can feel stress so
calm baby (and mom) with this sweet elephant design. The soft belt
attaches to your child’s leg, using your child’s natural desire to play and
catch with their feet to help develop muscle coordination. The soothing
rustling sounds will stimulate their ears as they perform their baby yoga
poses! Can you say namaste?
The words lullaby and rattle may not seem compatible but Brain Builders has the perfect toy for newborns
now and as they grow. The sparkle of the Lullaby Rattle ($9) will catch a newborn's eye for visual
stimulation, while the pleasant jingle has a calm, soothing effect. At 6 months, baby will develop motor skills
as they learn to grip the perfectly-sized handle. Then they will surprise themselves as they learn to
manipulate the sparkle and jingle to placate their curiosity!
Look for these top sellers and over a dozen stimulating Brain Builders at your favorite local specialty toy
shops, baby boutiques or online at www.peopletoy.co and Amazon.com.
Baby Senses Coordinator • $9 • Ages 2 Months+
At 8 weeks old baby is ready to follow the colorful beads that move left and right. A
wonderful milestone is when the eyes and ears can start to concentrate and focus as parents
and grandparents play along. At 8 months baby can improve motor skills as he learns to
grip the coordinator and amaze himself as the beads roll back and forth. This creates a
photo-worthy smile! Bonus: the beads create a simple and calming sound as they move.
Baby Yoga Exercise Ball • $15 • Ages 4 Months+
This little elephant will keep baby limber and flexible because it’s so easy for baby to
grasp. The soft and washable ball boasts soothing rustling and bell sounds to perk up
baby’s hearing. If a baby shower is on the horizon, this is the inexpensive gift that will
give the wow factor!
Educational Eddie Rattle • $9 • Ages 5 Months+
Baby Maternity Magazine 2016 Toy of the Year Award
This 6.2 inches of wonder is sized for baby’s tiny fingers to grasp, all by himself! The multi-
sense rattle has a variety of fun shapes and textures to satisfy baby's developmental needs.
Chewable rope, teething feet, hinged limbs and soft-ripple hat stimulate the senses whether in
the mouth or in the hand. It also makes the traditional rattle sound.
Japanese parents have made it a bestseller.
Lullaby Rattle • $9 • Ages Newborn+
This ingenious toy is ideal for postpartum parents and newborns to
interact, between naps. It’s an ideal tool to help calm a restless
newborn as the pleasant jingle has a calming effect. The gentle sparkle and
soothing sounds will pique baby’s curiosity over many months of play. At 6
months baby can grasp and hold all by herself.
Push and Pull UFO • $9 • Ages 6 Months+
It’s not exactly “unidentified” and it won’t fly but this cute prop is full of surprises! The 8 colorful and
interactive push and pull buttons encourage the natural development of tactile skills through play. When Dad
pushes the “landing button” melodies are played that help enrich auditory development. Have a blast before
breakfast or bedtime.
Follow People Toy Company on your favorite social media outlet -- Facebook, Pinterest, Twitter and
Tumblr. When ready to shop, visit their handy store locator at www.peopletoy.co. Or shop instantly from the
Amazon button conveniently placed on the right-hand corner of their home page. While browsing online,
sign up for their newsletter to be the first to know the next-best-thing for baby.
ABOUT PEOPLE TOY COMPANY
This beloved Japanese company, People Co., Ltd started in 1977 and has finally arrived in the U.S. and set
People Toy Company with a pedigree product line. The company’s three core offerings are Brain Builders,
Mochi and People Blocks series. People Toy Company proudly creates fun and educational baby products
for the discerning parent. The Mochi series is the winner of the prestigious 2015 Kids Design Award.
Another point of pride is their almost-entirely female staff including our COO Kogure Masako and CEO