How Dealerships Can Maximize Their Marketing Budget Returns

  • Room: 18
Wednesday, April 12, 2017: 10:00 AM - 10:50 AM

Speaker(s)

Panelist
Billy Frank
General Manager
Clear Lake Infiniti
Speaker/Presenter
David Kain
President
Kain Automotive Inc.
Panelist
Kristy Elliott
Executive Manager
Sunshine Chevrolet
Panelist
Valerie Vallancourt
VP, Marketing
Outsell

Description

As you move into the second quarter of 2017, now is a good time for you to reflect and re-adjust your marketing efforts. With a multitude of initiatives competing for a limited pool of dollars, it’s a good idea for you to take a hard look at your marketing strategy. Many dealers are completely ditching traditional marketing – such as newspaper and radio ads – and going completely digital. Why? Because unlike traditional marketing, digital marketing can easily be personalized, works great on mobile devices, and most importantly, it’s completely measurable so dealers know what return they are getting for every dollar spent. Attend this session, and gain invaluable insight as panelists discuss innovative digital marketing initiatives that will prove to be the most successful. 


Tracks:


Learning Objectives

• Identify marketing initiatives that deliver the best return for dealers.
• Learn the newest marketing technologies and benefits for dealerships.
• Better understand the criteria to evaluate digital marketing vendors with an overview of what dealers should be thinking about from a strategic marketing perspective.




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