Attribution 101 -- Learn What Attribution Is, the Various Types of Attribution Models Available, and How You Can Use Attribution to Ensure You're Getting the Optimal Results from Your Advertising Spend

  • Room: 10
Thursday, April 13, 2017: 9:30 AM - 10:20 AM

Speaker(s)

Speaker/Presenter
Steve White
CEO & Founder
Clarivoy

Description

Attribution. It’s currently the hottest “buzzword” in the automotive marketing space. But do you know what it is and how you can use it to improve the results of your marketing?

Attribution simply means “assigning credit.” Using attribution models helps dealerships better understand the results of their advertising spend. However, not all attribution models are created equal. Some models only assign credit to the first or last action a customer made while others assign credit across all of the touchpoints.

To ensure that you’re getting the optimal results from your advertising spend, it’s very important that you not only use attribution, but that you use the best type of attribution model for your business. In my session, you will learn what attribution is, the various types of attribution models available, and how you can use attribution to ensure you’re getting the optimal results from your advertising spend.


Tracks:


Learning Objectives

• Understand what attribution is and why it is critical for your dealership.
• Learn the different types of attribution models so you can discover which ones provide the most accurate picture of your marketing ROI.
• Learn through case studies how other dealers are using attribution to make better marketing decisions.




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