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MORE SESSIONS COMING SOON

Click Here to View Keynote Presentations

Tuesday, April 11, 10:00 AM - 10:50 AM

    Through the years, Jim Ziegler has a reputation for growing dealerships to the ‘Big Numbers.’ In this presentation, Ziegler itemizes more than 20 things he would change if he took over your dealership. What processes, technologies, and vendors would he change, modify or renegotiate? What personnel would stay, and who... ...read more...
    Speaker(s)
    James Ziegler
    President and CEO
    Ziegler SuperSystems, Inc.

    For 41 years, Jim Ziegler's been a recognized industry, writer, magazine columnist, professional speaker and super performer...following a record setting sales and F&I manager/director with some of the top automobile dealerships in the country. Since March of 1986, Ziegler has done business with more than 15,000 dealerships nationwide and more...

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      Based on AutoLoop's recently completed Automotive Digital Engagement (ADE) study, this session will deliver new insights on how customers engage with dealers, including the level of pre-visit digital engagement, the value of different types of digital engagement, and key differences in how millennials vs. older generations engage with dealerships online... ...read more...
      Speaker(s)
      Doug Van Sach
      VP of Data Analytics
      AutoLoop

      Doug is the VP of Analytics and Data Services at AutoLoop, with responsibility for using customer insights and data science to improve AutoLoop’s marketing and operational products for over 3,000 dealers. Prior to joining AutoLoop, Doug established the strategy and analytics department at DMEautomotive, now part of AutoPoint, and the...

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        Roughly every ten years something comes along to disrupt and shift how we interact with technology. That last major disruption was the mobile revolution, which delivered constant connectivity and everyone carrying around the entire internet in their pocket. This disruption is the integration of bots, machine learning and artificial intelligence... ...read more...
        Speaker(s)
        Christi Olson
        Search Evangelist
        Microsoft

        Christi is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM; living and breathing through the evolution of the search updates (both organic and paid) that have kept us on our toes and adjusting our digital strategies. Christi...

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          Dealers are under enormous pressure in today’s new car market – near record levels of inventory, pricing transparency websites, and factory volume bonus programs all contribute to razor thin new car margins. Dealers must respond to these challenges by improving their operational efficiency in three key areas: inventory management, customer... ...read more...
          Speaker(s)
          Brian Finkelmeyer
          Director of Conquest Business Development
          vAuto

          Brian Finkelmeyer serves as the Director of Business Development for Conquest at vAuto. In this role, he is responsible for all aspects of vAuto’s New Car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a routine presenter...

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            Are you not seeing the results you’re expecting from social media marketing? The time has come to STOP listening to what you have been told, and reset what you expect for success. During this session, you will be given specific key metrics to guide the performance of your social media... ...read more...
            Speaker(s)
            Sean Seltzer
            Owner, Castle Subaru and Castle Mitsubishi; and CEO, Social Dealer

            Sean Seltzer brings more than 20 years of marketing and sales experience in successively more senior-level positions. He currently holds the title and position of Chief Executive Officer at SocialDealer. Previously he managed marketing for Volkswagen of America in the Northeast Region. Managing a marketing/advertising budget of over $32 million...

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              In this session, I will uncover a mystery involving digital experiments, terrifying supernatural forces that drives non-performing traffic, and one strange little girl. OK, maybe not that last part, but I will share the top three mistakes being made by dealers who are being fooled by some of the latest... ...read more...
              Speaker(s)
              Kevin Frye
              eCommerce Director
              Jeff Wyler Automotive Family

              Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the use...

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                Your website has two primary goals: Attract visitors and convert those visitors into showroom visits so you can sell a car or a truck. With the world having gone mobile, the primary means of communication among today’s consumers is texting. This session highlights the very important steps to follow when... ...read more...
                Speaker(s)
                Scott Pechstein
                VP of National Sales
                Autobytel Inc.

                Scott Pechstein serves as Vice President of Sales for Autobytel Inc. where he manages in-house and field sales and account management for the company’s broad range of industry leading products. Scott serves as an automotive industry spokesperson, a company news media spokesperson, and lead trainer of the Autobytel Dealer Insight...

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                  Learn about the "Billion Dollar" data market fueling your competitors’ sales and vendors stats, at your expense. The non-human traffic "engaging" with your website and ads tricking an easily game-able Google Analytics. And, learn how to limit Google Adwords waste while deciphering case studies and "fake news" permeating the industry... ...read more...
                  Speaker(s)
                  Jeffrey Tognetti
                  Product Development Lead
                  DealerX

                  I founded MediaRevo in 2003 after having just sold my pioneering high frequency trading platform built in the mid 90’s. I saw parallels between “Wall Street Trading” & “Modern Day” digital advertising, which led to Mediarevo. In 2013, DealerX was spun off to exclusively operate in automotive. In just a...

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                  Tuesday, April 11, 1:30 PM - 2:20 PM

                    Like many in the industry, these three common pain points may be preventing you from incorporating video into your growth strategy: no time, not having anyone qualified enough to handle the task, and/or a lack of resources. I’ll cover these three pain points in detail and explain how your dealership... ...read more...
                    Speaker(s)
                    Tom Gallaher
                    Co-Founder
                    AutosOnVideo

                    In 2004, Tom Gallaher founded UAutoBee to provide automotive dealers with marketing services and techniques for Lot Service. Seeing the power of video in marketing, Tom founded AutosOnVideo in 2011, launching an app that provided full motion, VIN-specific video. Soon, he was hailed as “The Videopreneur” of online marketing. Tom’s...

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                      So much of a dealer’s time is spent analyzing the competition, but what if you could delve deeper into what they are doing and how they are achieving it with their advertising? Determining why their message is making a stronger impact in moving cars off the lot. Learn why it... ...read more...
                      Speaker(s)
                      Brian Janks
                      Director of MM Insights
                      Media Monitors

                      Brian Janks has held numerous roles in sales leadership. Specializing in selling SaaS and advertising solutions (such as video, digital, mobile, social, SEO and SEM) to clients in the automotive, retail, and CPG sectors, Janks employers have included TiVo Research and Analytics, AT&T Advertising, and the A&E Television Network. Janks'...

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                        Dealerships are constantly looking for new tools to improve the current sales process, but what if your best opportunity is NOT a new tool? What if your best, and most powerful growth opportunity has been right in front of you all along? I will show you how U.S. Hispanic buyers... ...read more...
                        Speaker(s)
                        Mat Koenig
                        CEO
                        BDA Spanish | Buscador de Auto

                        Mat Koenig is the CEO of BDA Spanish Marketing and a pioneer of mobile and Spanish language marketing in the United States. With more than 20 years of automotive experience, his real-world approach and exciting presentations make him one of the most sought after automotive industry speakers in the country....

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                          Social networking sites come and go. Think about this – Is the social network or technique you are using today, going to be effective tomorrow? Your content will always be your content no matter the source you are using to drive visitors. Join Mathew Siltala, who is highly regarded as... ...read more...
                          Speaker(s)
                          Mathew Siltala
                          President
                          Avalaunch Media

                          Mathew Siltala’s presence in the Search Industry is widely known and respected by marketers far and wide. He is founder and president of Avalaunch Media, a leading, cutting-edge digital marketing company based within the Silicon Slopes of Lehi, Utah. Matt is a thought leader in the digital marketing sphere. He...

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                            Dealers continue to increase their digital budgets but the current metrics displayed on their marketing reports do not allow them to inspect the QUALITY of their website traffic. Brian will introduce new marketing metrics that will help all dealership managers to KNOW what campaigns are working and which campaigns need to be eliminated.... ...read more...
                            Speaker(s)
                            Brian Pasch
                            Founder
                            PCG Companies

                            Brian Pasch is the founder of PCG Companies and he is celebrating his 11th year in the automotive marketing industry. Brian is the author of four books; his latest is entitled "Swimming with Digital Sharks." This book is written for automotive managers who want to lead their dealership in a...

                            Tom Moore
                            Sr. Vice President
                            Morgan Auto Group

                            Tom Moore is the Senior Vice President for the Morgan Auto Group, which has over 20 stores located throughout the Southeast. Tom oversees the digital strategies and business operations for stores in the greater Tampa market. He is an avid student of digital marketing and will be sharing his insights...

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                              Relationships can thrive or die in the service drive. This session is designed to show you how to make, maintain, and build customer relationships after the sale, by providing the customer with a seamless service interaction. I will take you from appointment request to vehicle pick up and provide insight... ...read more...
                              Speaker(s)
                              Jordan Duguay
                              Training Manager
                              DealerMine Inc.

                              Jordan Duguay has years of experience assisting dealers in establishing BDCs and training dealer agents on processes and best practices. Jordan has also played a key role in training DealerMine BDC agents that provide outsourced BDC services for dealerships. As an Account Manager for DealerMine, Jordan acted as an extension...

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                                Can you improve dealership operations during both current and future economic markets? Join this session to gain key data-driven insights to help you secure, manage, leverage, and control your data for consistent profitability in your dealership. David Spisak, who before entering the technology space, went from GM of a single... ...read more...
                                Speaker(s)
                                David Spisak
                                Senior Vice President, ReverseRisk
                                Reynolds and Reynolds

                                After serving in the Navy, David Spisak worked in the automotive industry for 17 years. Knowing there had to be a better way to find and utilize information in the dealership, he founded ReverseRisk, a reporting and analytics tool which was recently acquired by Reynolds and Reynolds. By figuring how...

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                                  Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll share the latest tips and developments affecting Local SEO, based on the recently released Local Search Ranking Factor study, as well as independent research on automotive... ...read more...
                                  Speaker(s)
                                  Greg Gifford
                                  Director of Search and Social
                                  DealerOn

                                  Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences,...

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                                  Tuesday, April 11, 2:30 PM - 3:20 PM

                                    Are you looking for a competitive sales advantage regardless of a hot or cold market? If so, don’t miss this eye-opening session. You’ll learn the secret strategies top dealers across the country use to stay profitable and gain market share in any type of market condition. Every dealership already has access... ...read more...
                                    Speaker(s)
                                    Jonathan Lucenay
                                    CEO, Client Command
                                    Client Command

                                    Jonathan entered the automotive industry in 1988 at Performance Nissan in San Antonio, TX. After a successful career in car sales and as a field agent providing products and services to automotive dealers, he established Client Command in 1999. His belief: Intelligent marketing solutions can increase profits and decrease costs...

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                                      One of the oldest adages in marketing is that half of an ad budget is wasted, but we just don't know which half. This no longer needs to be a frustration in today's digital age. Just as customers come in armed to buy with more information than ever, dealers can... ...read more...
                                      Speaker(s)
                                      Dave Spannhake
                                      Founder/President
                                      Reunion Marketing

                                      Dave Spannhake is the Founder/President of Reunion Marketing, a full-service Digital Marketing agency delivering best-in-industry solutions to auto dealers across the U.S. Dave spent 10 years at a 33- store dealership group in N.C., where he created digital strategies that increased website traffic and lead volume 400%+, contributing towards sales...

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                                        With all the changes in the last few years, dealerships must evaluate their approaches to ensure their service departments have the right systems and processes in place. Unfortunately, I find that most dealerships have inconsistent processes that are creating tension and uncertainty with their customers. In this workshop, I’ll share... ...read more...
                                        Speaker(s)
                                        Dan Hahn
                                        Fixed Ops Trainer
                                        Automotive Development Group, LLC

                                        Dan began his automotive career as a porter at a luxury dealership, while attending college for automotive technology degree. He spent 15 years as a technician and then transitioned to the role of a service manager at several large size metro dealerships. At one of them he managed over...

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                                          What’s the most effective way of marketing your business and creating opportunities for a sale? You have to be where your customer is so they can find you but once that happens what comes next? We all know that an opportunity doesn’t equal a sale so do you know the... ...read more...
                                          Speaker(s)
                                          Bobbie Herron
                                          Director of Dealer Performance
                                          ZMOT Auto (part of the Cardinale Automotive Group of Companies)

                                          Bobbie Herron is the Director of Dealer Performance for ZMOT Auto and is responsible for the creation and implementation of Digital Marketing strategies and conversion best practices for dealer clients. Utilizing market information and cutting edge technology to increase consumer engagement and create targeted in-market buyer opportunities, Bobbie had spent...

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                                            This session will highlight the science of developing a major profit center and perfect process for generating vehicle sales from your service lane and database. I will cover seven primary contact points a dealership must execute to maximize every opportunity, and the fundamental policies, process, and procedures needed to drive... ...read more...
                                            Speaker(s)
                                            Darren VanCleave
                                            Director - Strategic Initiatives
                                            The Academy

                                            Darren VanCleave leads Strategic Initiatives for The Academy. Darren formerly headed the Auto Quote Division of AutoLoop. Prior to AutoLoop, he served as COO of the Tier 10 Marketing, President of RTG, Executive Vice President of the Joe Verde Group, and Executive Vice President Sales and Marketing for HAC Group/Ford...

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                                              How do you stack up against thousands of other dealers when it comes to CRM performance and utilization? Buckle up and keep your arms inside the ride at all times, as this interactive, multi-sensory-inducing session will give you the answers, along with best practices for follow-up. Be the first to... ...read more...
                                              Speaker(s)
                                              Joe Webb
                                              President
                                              DealerKnows Consulting

                                              Joe Webb is the President of DealerKnows, an Internet sales and digital marketing consulting firm specializing in automotive. He maximizes companies’ online investments through on-site training, virtual consulting, and the industry’s first lead management coaching software. Joe has been called “the funniest guy in the car business” and passionately speaks...

                                              Mo Zahabi
                                              Director of Product Consulting
                                              VinSolutions

                                              Mo has applied his strong foundation in technology-based applications to the automotive industry for the last 18 years. Mo is the Director of Product Consulting at VinSolutions where he educates dealers on VinSolutions’ best practices and ensures their offerings exceed industry expectations. Prior to joining VinSolutions over nine years ago, Mo...

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                                                Most dealers have a BDC, or HAD a BDC, but still have issues managing response times, quality responses, and CSI scores that have a negative effect on profitability and reputation. By viewing the journey from the customer perspective, you’ll be able to identify opportunities within your current operations. These opportunities... ...read more...
                                                Speaker(s)
                                                Chris Sondesky
                                                Executive Director
                                                CF Search Marketing

                                                Chris has spent the past 17 years learning every aspect of the retail automobile industry. From his time as a wholesale buyer responsible for 50+ units/week including transport and reconditioning, getting his hands dirty working as a technician, managing sales department operations as a GSM and later a GM, to...

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                                                  Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll share the latest tips and developments affecting Local SEO, based on the recently released Local Search Ranking Factor study, as well as independent research on automotive... ...read more...
                                                  Speaker(s)
                                                  Greg Gifford
                                                  Director of Search and Social
                                                  DealerOn

                                                  Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences,...

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                                                    80% of car buyers are more likely to turn to social media than a salesperson. Does your social media measure up, or, are buyers clicking away to your competitor? In today’s hyper-connected sales cycle, you’re not selling the product; you’re selling the experience. Tactics to attract and engage buyers are... ...read more...
                                                    Speaker(s)
                                                    Kathi Kruse
                                                    Founder/CEO
                                                    Kruse Control Inc

                                                    Kathi Kruse is a Social Media Strategist, Digital Reputation Expert, Business Consultant, Blogger, Speaker, Author and Founder of Kruse Control Inc. Born in the heart of Los Angeles to a family of “car people,” Kathi’s passion for the car business spans a 25-year career managing successful dealerships in Southern California....

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                                                    Tuesday, April 11, 4:30 PM - 5:20 PM

                                                      Google continues to expand its reach beyond the search box and users search on more and more devices. This creates a world of new opportunity, but how do we get there? Keynote speaker Michael King of iPullRank, who is referred to as one of the SEO superstars in the digital... ...read more...
                                                      Speaker(s)
                                                      Michael King
                                                      Founder and Managing Director
                                                      iPullRank

                                                      An artist and a technologist, all rolled into one, Michael King is the Founder and Managing Director of iPullRank, an agency specializing in performance marketing. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry...

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                                                      Wednesday, April 12, 9:00 AM - 9:50 AM

                                                        Digital video has never been more important for the success of a retail operation. This advanced session will focus on the critical elements that are required to have a successful digital video strategy. You will be provided concepts that can be implemented immediately to improve your organic search results, website... ...read more...
                                                        Speaker(s)
                                                        Peter Leto
                                                        Head of Industry - Automotive Retail Sales, U.S.
                                                        Google

                                                        Peter Leto is an Automotive Industry Strategist on the Google Automotive Jumpstart Team. He provides automotive partners with scalable business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit...

                                                        Phil Sura
                                                        VP Sales
                                                        UnityWorks

                                                        Phil Sura started the automotive division for UnityWorks, a leader and pioneer in the automotive video space. UnityWorks was acquired by Autodata Solutions in June 2015. Phil has been personally involved with many of the top 100 automotive groups in country, providing support with video pre-roll advertising, VIN videos, full-motion...

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                                                          With new car sales plateauing and lease returns at an all-time high, dealers are embracing technology more than they ever have before. With an increase in technology use, dealership operational data is also more readily available. In this session, Reuben will reveal some of the top data trends in the... ...read more...
                                                          Speaker(s)
                                                          Reuben Muinos
                                                          Sr. Director of Business Development
                                                          DealerSocket

                                                          Reuben Muinos, Sr. Director of Business Development for DealerSocket, is the leading expert in CRMs. He started his career with the Galpin Motors organization, where he worked a combined 17 years. A featured contributor to many top-tier industry magazines, conferences and seminars, Muinos has traveled the country providing advice to...

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                                                            Dirty Data is costing practically every dealer in the U.S. a huge share of their market and resulting in tens of thousands of dollars each year, and even way into the millions for some dealer groups. Dirty Data is the inaccurate, expired, outdated contact information that clogs your dealership’s CRM... ...read more...
                                                            Speaker(s)
                                                            Sean Marra
                                                            CEO
                                                            ePush!

                                                            Sean Marra launched his first business at 16, and sold his first company by 19. At the age of 25, he co-founded BigGross.com, a web-based automotive sales, advertising and marketing company, which he grew to over $100 million in sales. BigGross.com is now respected as one the most innovative automotive...

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                                                              Equity mining has been in the automotive industry for many years but very few dealerships are maximizing its true potential. This session will focus on a detailed playbook to success at your dealership to effectively drive sales through your service drive, and customer database. I will cover proven success strategies... ...read more...
                                                              Speaker(s)
                                                              Jeff Bounds
                                                              National Account Director
                                                              Dominion Dealer Solutions

                                                              Jeff has over 23 years of experience in the automotive industry, including 15 years in dealership retail. He has extensive knowledge in data mining and the automotive sales process. He developed a BDC and data mining process for the Penske Automotive Group that increased sales volume 200 units in the...

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                                                                Mishandling the phone is creating a poor customer experience that is costing dealers tens of thousands, or potentially millions of dollars in revenue every year. 92% of all customer interactions happen over the phone. 85% of customers report being dissatisfied with their phone experiences. Why do salespeople hate cold calling so... ...read more...
                                                                Speaker(s)
                                                                David Villa
                                                                CEO
                                                                IPD

                                                                David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

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                                                                  Search Engine Optimization isn't just about content and links. Technology matters. A lot. How your site and server are configured can make or break the best content strategy and the most successful link building campaign. From site speed to server response codes to canonicalization, technical server setup is a kind... ...read more...
                                                                  Speaker(s)
                                                                  Ian Lurie
                                                                  CEO & Founder
                                                                  Portent, Inc.

                                                                  Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995. . Ian's professional specialties and favorite topics are marketing strategy, search, history, and all things nerdy. His random educational background includes a B.A. in History from UC San Diego and a degree in Law...

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                                                                    It is no longer breaking news that the digital age has been a part of our daily lives. Every industry has noticed and they are taking full advantage of its numerous platforms to reach consumers. If your dealership is not on the multi-channel marketing bandwagon, you're not only late to... ...read more...
                                                                    Speaker(s)
                                                                    Larry Bruce
                                                                    Vice President
                                                                    Naked Lime Marketing

                                                                    Larry Bruce, Vice President at Naked Lime Marketing, is a 30-year veteran of retail automotive and digital marketing. Prior to joining Naked Lime, Bruce was founder and CEO of OnlineDrive, and also had founded several other digital marketing companies. His retail automotive experience includes holding a number of leadership positions...

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                                                                      You know mobile marketing is critical to dealer success, and its power grows every day. This session will cover how to nail the basics, but also share wildly innovative strategies that Brent’s dealer group is using now to extend the reach – and success – of mobile technology. In addition... ...read more...
                                                                      Speaker(s)
                                                                      Brent Durham
                                                                      Digital Marketing Director
                                                                      Preston Automotive Group

                                                                      A consummate student of the industry, Brent basically grew up in dealerships and has touched almost every role. He understands the importance of lean operations and is obsessed with ensuring dealer advertising brings the highest ROI and the lowest amount of waste. Brent serves as Preston Automotive Group’s Digital Marketing...

                                                                      Tom LaPointe
                                                                      Digital Marketing Consultant
                                                                      CarChat24

                                                                      A dynamic presenter who started out building websites at Johns Hopkins University in the 90’s, Tom’s diverse background includes more than a decade of dealership internet experience, as well as marketing work in the military and academia. His high-energy style and background in retail make him uniquely qualified to help...

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                                                                      Wednesday, April 12, 10:00 AM - 10:50 AM

                                                                        Over 160 million Americans spend on average 40+ minutes a day on Facebook. Move beyond boosted posts and learn advanced techniques that grow your leads and sales using Facebook ads. Then, push these results automatically into your CRM and analytics tools using Facebook attribution. After the session, you’ll know how to: Target... ...read more...
                                                                        Speaker(s)
                                                                        Scott Meyer
                                                                        Co-founder
                                                                        9 Clouds

                                                                        Scott Meyer is the ‘brofounder’ of 9 Clouds (brother+cofounder), a digital marketing firm proudly based in Sioux Falls, SD that provides inbound marketing for auto dealers. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use...

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                                                                          As you move into the second quarter of 2017, now is a good time for you to reflect and re-adjust your marketing efforts. With a multitude of initiatives competing for a limited pool of dollars, it’s a good idea for you to take a hard look at your marketing strategy.... ...read more...
                                                                          Speaker(s)
                                                                          Billy Frank
                                                                          General Manager
                                                                          Clear Lake Infiniti

                                                                          As the Executive Manager of Clear Lake Infiniti Billy harnesses his over 15 years of Automotive experience to garner top-notch results in every aspect of the buying process. From the original inquiry all the way to the service after the sale, the team-oriented, high-performance culture that is created throughout his...

                                                                          David Kain
                                                                          President
                                                                          Kain Automotive Inc.

                                                                          David Kain has an extensive automotive retail background having grown up in his family’s Ford Dealership. He has served in various positions over the years including Dealer Partner and General Manager at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet...

                                                                          Kristy Elliott
                                                                          Executive Manager
                                                                          Sunshine Chevrolet

                                                                          Kristy Elliott joined her family’s automotive business in 2014 after an almost twenty-year career in nonprofit higher education and healthcare marketing and development. She is currently the Executive Manager of both Sunshine Chevrolet in Arden, NC and SunStar Network (a BDC Company). Her family also owns Don Elliott Autoworld and...

                                                                          Valerie Vallancourt
                                                                          VP, Marketing
                                                                          Outsell

                                                                          Valerie Vallancourt is a dynamic, strategic marketing professional with expertise in creating and executing marketing strategies for revenue growth. Valerie has more than 10 years of experience in digital marketing, and is currently vice president of marketing at Outsell, which helps auto dealers drive more revenue by transforming how they...

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                                                                            Many dealerships are victims of a “sick sales floor” and don’t even know how to see the telltale signs of this crippling disease. Sales people afflicted by sore feet and sunstroke from burning through ups on your lot. Staff so gripped by customer ‘pre-qualificationitis’ that they hide themselves away inside... ...read more...
                                                                            Speaker(s)
                                                                            Brent Wees
                                                                            Director of First Impressions
                                                                            Nextup

                                                                            Brent, a fixture in the Canadian automotive digital landscape for over 15 years, drove digital strategies, nurtured new business and cultivated client relationships at Dashboard. Brent’s digital acumen and passion for education has him working across all three tiers as well as sitting on several automotive advisory boards. He is...

                                                                            Mark Stringfellow
                                                                            VP Sales
                                                                            Nextup

                                                                            Mark serves as Vice President of Sales at Nextup. He is responsible for business development and the creation of key partnerships to drive aggressive growth for The Next Up....

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                                                                              In this session, you’ll learn how companies like Amazon are using the vast amounts of data stored in their systems to take on the automotive market. From the recent announcement that Amazon is jumping into the vehicle space to Google’s self-driving cars to Apple and Tesla, data will be the... ...read more...
                                                                              Speaker(s)
                                                                              Ken Kolodziej
                                                                              CEO
                                                                              String Automotive

                                                                              Ken Kolodziej, CEO of String Automotive Solutions, has over a decade of experience in automotive software. Known throughout the industry as a visionary thinker and self-proclaimed “data geek,” he has led String DPS to its position as the industry’s top marketing intelligence platform....

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                                                                                Join us as we dive into the top 10 SEO/SEM traps that spell danger for unwary dealerships. Everyone knows that SEO and SEM campaigns are critical components of digital marketing. But it’s harder to know what information the average dealer needs to ensure they’re getting what they’re paying for. In... ...read more...
                                                                                Speaker(s)
                                                                                Candace Jordan
                                                                                Agency Development Manager
                                                                                Google

                                                                                Candace has been at Google since 2012 working with businesses of all verticals and sizes developing, implementing, and managing strategic advertising and marketing plans. Prior to coming to Google, her expertise was in Integrated Media Planning with a focus on digital at various ad agencies in the NY area. Fun...

                                                                                Justin Cook
                                                                                Executive Vice President
                                                                                C-4 Analytics

                                                                                Justin Cook finds truth in numbers and transforms digital marketing through data-driven innovation at C-4 Analytics, an award-winning digital agency. Blending proven marketing practices with the evolving science of analytics, Justin develops next-generation strategies rooted in the psychology of decision-making, yielding results that turn C-4 Analytics’ clients into leaders in...

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                                                                                  A tug-of-war exists in the car-buying process. Today’s car buyer seeks to maintain control of the process, using information and technology to help them with each decision. On the same token, dealers also want to maintain control in order to protect their profitability and bottom line. The most successful dealers... ...read more...
                                                                                  Speaker(s)
                                                                                  Kerri Wise
                                                                                  VP, Dealer Marketing
                                                                                  TrueCar

                                                                                  Kerri Wise is VP, Dealer Marketing at TrueCar. In her role, she leads dealer marketing with a focus on building awareness and engagement with the TrueCar platform, tools and best practices. ...

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                                                                                    There’s been a lot of discussion on BDC from OEM’s forcing it down dealerships’ throats to articles upon articles talking about the importance of a BDC. So, is a BDC important or is it something that will go away? My opinion is it isn’t going away and if used correctly... ...read more...
                                                                                    Speaker(s)
                                                                                    Josh Mitchell
                                                                                    BDC Director
                                                                                    Dan Cummins Chevrolet

                                                                                    Josh Mitchell has been with Dan Cummins Chevrolet since 2011. He became the BDC Director in 2013, building the BDC from 4 to 12 reps and 150 units to 550. His dealership sells 800-900 units a month in the small town of Paris, KY with a population of 9,000....

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                                                                                    Wednesday, April 12, 1:30 PM - 2:20 PM

                                                                                      Bad reviews can help your business – it runs counter to every marketer’s instinct You don’t want people saying bad things about your brand, your products or services, and you certainly don’t want to publish that negative feedback on your own site. But the surprising truth? Bad reviews and other... ...read more...
                                                                                      Speaker(s)
                                                                                      John Gray
                                                                                      Head of Automotive
                                                                                      Reevoo

                                                                                      John specializes in new business sales and breaking into new markets, with a focus in the automotive industry. He heads up Reevoo’s Automotive sector working with car manufacturers and larger dealership groups around the world. He developed a proposition that was successfully sold into the UK automotive market, and...

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                                                                                        Learn how SEM is evolving in the automotive industry through the experience of the largest automotive retailer in AutoNation. See how they think about investment strategies in SEM, SEO, Display and new offerings in Paid Social. Understand the tools to manage SEM effectively on a small or large budget. See... ...read more...
                                                                                        Speaker(s)
                                                                                        Famous Rhodes
                                                                                        VP of Digital Marketing and Customer Experience
                                                                                        AutoNation

                                                                                        Famous Rhodes is Vice President of Digital Marketing & Customer Experience, responsible for the online experience for AutoNation.com and the over 275 store sites. Mr. Rhodes joined AutoNation in August 2012, bringing over 15 years of expertise in the retail ecommerce and automotive industry. Prior to joining AutoNation, he was...

                                                                                        Jennifer Bills
                                                                                        Head of SEM
                                                                                        AutoNation

                                                                                        Jennifer Bills leads the development and execution of the Paid Search channel for AutoNation. She has over 7 years of Paid Search experience managing both small and large scale programs that drive solid results in companies including Overstock.com and Skullcandy. Passionate about Paid Search, Jennifer currently manages the...

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                                                                                          Dealerships spend hundreds of thousands of dollars each year trying to attract new web traffic to their website. Yet studies have shown that the most engaged web traffic comes from visitors that return to your site. Despite this, dealerships spend significantly more effort trying to attract new visitors to their website... ...read more...
                                                                                          Speaker(s)
                                                                                          Ian Cruickshank
                                                                                          VP of Sales and Marketing
                                                                                          Speed Shift Media

                                                                                          Ian has spent over 10 years in Marketing and Digital Advertising. As the VP of Sales & Marketing for Speed Shift Media, he is the head of all revenue generating activities. With a Master’s degree in Business and IT Management and as an Adjunct Professor at the University of...

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                                                                                            The battle for the consumer’s attention continues and intensives as media outlets and distribution channels expand. These media dynamics, combined with dramatic growth in new ownership models and retails sales volumes beginning to trend down, are forcing a realignment of dealership advertising budgets and digital strategies. Today’s leading dealers are... ...read more...
                                                                                            Speaker(s)
                                                                                            Eric Brown
                                                                                            President/Chief Officer
                                                                                            LotLinx, Inc.

                                                                                            Eric Brown is a noted industry speaker and expert with appearances at the SAE Automotive Global Leadership Conference, NADA Leadership Summits and JD Power and Automotive News Marketing conferences among others. He has also been a guest automotive expert on Fox News and quoted in numerous publications such as Wall...

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                                                                                              While many dealerships are staffed by managers who are great closers and desk people, they don't necessarily have people with great "management" skills. In today's automotive industry, what a manager is doing when there are no customers on the showroom floor is every bit as important as what they do... ...read more...
                                                                                              Speaker(s)
                                                                                              Alan Ram
                                                                                              President and Founder
                                                                                              Alan Ram's Proactive Training Solutions

                                                                                              Alan Ram, President and Founder of Alan Ram’s Proactive Training Solutions, is recognized by many as the best in the automotive industry at increasing individual, as well as dealership, productivity through effective utilization of the telephone, Internet, and client base management. Alan has worked with several manufacturers over the years...

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                                                                                                Audience + intent is a valuable combination for dealers. It’s the power of utilizing your 1st party data (like your remarketing lists and CRM data), and Google’s rich data (our ability to pinpoint similar user behavior on search as well as our demographic data) and applying that to the power... ...read more...
                                                                                                Speaker(s)
                                                                                                Candace Jordan
                                                                                                Agency Development Manager
                                                                                                Google

                                                                                                Candace has been at Google since 2012 working with businesses of all verticals and sizes developing, implementing, and managing strategic advertising and marketing plans. Prior to coming to Google, her expertise was in Integrated Media Planning with a focus on digital at various ad agencies in the NY area. Fun...

                                                                                                Tannis McKenna
                                                                                                Agency Development Manager
                                                                                                Google

                                                                                                Tannis came to Google in early 2016 after over seven years working with businesses to help them use digital marketing to increase their growth. With several years of auto experience she is now working with dealers and their agencies to help build their brand with their customers....

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                                                                                                  Facebook Ads can be a powerful tool for dealers to use to drive website traffic, generate sales and service leads, and build your brand. However, there are many variables in creating a Facebook Ad campaign, and not understanding the right options to use for each campaign can dramatically impact your... ...read more...
                                                                                                  Speaker(s)
                                                                                                  Brent Albrecht
                                                                                                  National Sales & Marketing Director
                                                                                                  Friendemic

                                                                                                  Brent Albrecht, National Sales & Marketing Director at Friendemic, has spent the last six years in social media marketing, and 20+ years in digital marketing and advertising. Brent has his MBA in marketing management. He developed the first Internet department and website for Copley Chicago Newspapers in ‘96, and launched...

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                                                                                                    Everyone is looking for volume today yet they do not have a strong lease strategy in place. In this session, you’ll gain that leasing strategy to increase sales volume in your store. Joel Dalbo, Academy Instructor at National Automobile Dealers Association, will cover the three main customer objections to leasing a... ...read more...
                                                                                                    Speaker(s)
                                                                                                    Joel Dalbo
                                                                                                    Academy Instructor
                                                                                                    National Automobile Dealers Association

                                                                                                    Joel brings more than 30 years experience to help you discover why you should be leasing more new cars to increase volume. He was a Zone Manager for Volvo Finance N.A. and was responsible for developing and delivering extraordinary lease programs for Volvo dealers US. He was also Director of...

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                                                                                                    Wednesday, April 12, 2:30 PM - 3:20 PM

                                                                                                      Your dealership’s online reputation will play a large role in whether a customer decides to pay you a visit or head over to the competition. Because of this, maintaining a pristine online reputation should have a prominent place in your digital marketing strategy. In this presentation, I will show you... ...read more...
                                                                                                      Speaker(s)
                                                                                                      Dan Wright
                                                                                                      Regional Sales Director
                                                                                                      Podium

                                                                                                      Dan Wright is a Sr. Regional Sales Director at Podium, a SaaS platform that helps businesses influence purchase decisions by streamlining the collection and management of online reviews. Wright has a keen understanding of the importance of customer experience from his years working in sales at Qualtrics. In his free...

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                                                                                                        It's taken a long time, but most automotive dealers have finally embraced the benefits of digital marketing to drive more business. Digital marketing has proven to be the best way to drive more customers to your website and into your showroom. Unfortunately, many dealers, and marketing vendors, have become used... ...read more...
                                                                                                        Speaker(s)
                                                                                                        Gino Cipperoni
                                                                                                        Director of Digital Marketing Sales
                                                                                                        Dealer eProcess

                                                                                                        Gino Cipperoni is the Director of Digital Marketing Sales for Dealer e Process. He has been in the digital marketing business for over 10 years, and has worked exclusively in automotive for the past 5. He has helped a wide variety of customers, from large dealer groups to smaller independents,...

                                                                                                        Megan Glick
                                                                                                        Director of Digital Marketing Strategy
                                                                                                        Dealer eProcess

                                                                                                        Megan Glick is the Director of Digital Marketing Strategy and Account Management at Dealer eProcess. Megan is a Digital Marketing expert with nearly a decade of experience managing and optimizing Google and Yahoo/Bing campaigns. Megan started her digital marketing career at Google and moved to the automotive industry 5 years...

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                                                                                                          Over the last 20 years the Internet has shifted the way consumers buy vehicles and interact with dealerships. As technology continues to accelerate and impact buying trends among consumers, dealerships will need to understand the fundamentals that can help meet the needs of consumers to maximize organizational growth. In this... ...read more...
                                                                                                          Speaker(s)
                                                                                                          David Kain
                                                                                                          President
                                                                                                          Kain Automotive Inc.

                                                                                                          David Kain has an extensive automotive retail background having grown up in his family’s Ford Dealership. He has served in various positions over the years including Dealer Partner and General Manager at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet...

                                                                                                          Todd Smith
                                                                                                          CEO
                                                                                                          ActivEngage

                                                                                                          Todd began in the business washing cars and eventually worked his way up to the General Manager of a multi-store group. When the Internet first launched in the car business in 1995-1996, Todd was there looking for ways to figure out how to use it within the dealership. It wasn’t...

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                                                                                                            Facebook will help you build a successful and comprehensive advertising strategy that will keep your sales funnel full and increase your bottom line. Gabrielle and Greg get in the weeds and discuss (in detail) all Facebook ad products & targeting solutions designed to help you reach car buyers at any... ...read more...
                                                                                                            Speaker(s)
                                                                                                            Gabrielle Garrison
                                                                                                            Partner Manager, Automotive
                                                                                                            Facebook

                                                                                                            Gabrielle is on Facebook’s Partner Manager Team where she makes sure clients are thriving at the forefront of the quickly changing digital landscape on Facebook. With seven years in the media business, Gabrielle has held positions in all aspects of the advertising space ranging from radio to traditional media and...

                                                                                                            Greg Resnick
                                                                                                            Partner Manager, Automotive
                                                                                                            Facebook

                                                                                                            Greg has spent the past two years at Facebook helping automotive partners run successful advertising. As the first Tier 3 Automotive Partner Manager, he has influenced Facebook’s dealer support structure from the ground up. Greg is an expert in Facebook’s marketing products and solutions, specifically in helping advertisers map their...

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                                                                                                              Make a good bet with your marketing budget by understanding where you should be spending with profit in mind. Understand how to look at your ad cost per vehicle as a baseline for how your marketing is working for you to create return on investment. Work towards increasing profit through... ...read more...
                                                                                                              Speaker(s)
                                                                                                              Ryan Zwerneman
                                                                                                              Field Marketing Consultant
                                                                                                              Naked Lime Marketing

                                                                                                              Ryan Zwerneman currently lives in Tulsa, OK, and works as a Field Marketing Consultant for Naked Lime Marketing. He’s worked in a number of various facets within the automotive marketing community during his 5 years in the industry. Ryan has worked on teams as a specialist for email and direct...

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                                                                                                                YouTube and Facebook are major income producers but most people don’t utilize one or both correctly, and they make boring videos not worth watching. I’ll show you how any salesperson at any dealership can take the power of YouTube and Facebook and turn it into a marketing empire for themselves... ...read more...
                                                                                                                Speaker(s)
                                                                                                                Mike Davenport
                                                                                                                Sales Professional
                                                                                                                Bachman Auto Group

                                                                                                                Mike “Louisville Chevy Dude” Davenport is a self-proclaimed Chevy Enthusiast. Not only is he the leading salesman for Bachman Chevrolet, he is also a top performer of New Chevrolet Sales in the country and one of the 40 highest rated salesmen on DealerRater.com. A 17-year veteran in the auto industry,...

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                                                                                                                  Google recently identified Five Critical Micro Moments in the automotive buying cycle that are critical for a dealership to master. This session will break these micro moments down and identify how you can effectively utilize video to master these micro moments, drive more traffic to your website, get more of... ...read more...
                                                                                                                  Speaker(s)
                                                                                                                  Timmy James
                                                                                                                  Chief Operating Officer
                                                                                                                  FlickFusion Video Marketing

                                                                                                                  Tim James is a dynamic leader and sales strategist with more than 20 years of achievement and demonstrated success in driving multi-million-dollar revenue growth, while providing visionary leadership in highly competitive markets. Tim is currently the Chief Operating Officer at FlickFusion Video Marketing, where he has lead the implementation and...

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                                                                                                                    With the rapid generational shift in the workforce, the digital generations now dominate. Modern dealerships need to stop looking for young talent that “fits our culture” and start shifting the workplace culture to better fit the available talent pool. The goal is not total cultural change. The goal is to... ...read more...
                                                                                                                    Speaker(s)
                                                                                                                    Candice Crane
                                                                                                                    VP, Dealer Solutions
                                                                                                                    Hireology

                                                                                                                    Candice has 15 years of sales and operations experience in a variety of markets and is currently VP of Dealer Solutions at Hireology. Previously she was the Organizational Development Director of a large automotive group in the Midwest, where she designed and led a transformational change that improved the customer...

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                                                                                                                      Dealers suffer when vendors don’t integrate properly with one another. When dealers suffer, we all suffer. What if the automotive industry could mimic Apple’s open app approach when it comes to vendor integration? What if we could create a single, unified railroad of attribution data so we could eliminate vague... ...read more...
                                                                                                                      Speaker(s)
                                                                                                                      David Metter
                                                                                                                      President
                                                                                                                      AutoHook powered by Urban Science

                                                                                                                      David Metter is the President of AutoHook powered by Urban Science. David brings a wealth of automotive knowledge and experience to AutoHook, both from a dealer and service provider perspective. Prior to joining AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately-held...

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                                                                                                                      Wednesday, April 12, 4:30 PM - 5:20 PM

                                                                                                                        In 2016, Brian Benstock, GM and VP of Paragon Honda and Paragon Acura, made predictions for the auto space that have since come to fruition. His 2016 predictions included: The “Big Three” have, and will continue to, shift from General Motors, Chrysler, and Ford to Apple, Tesla, and Google; Interest... ...read more...
                                                                                                                        Speaker(s)
                                                                                                                        Brian Benstock
                                                                                                                        General­ Manager and Vice President
                                                                                                                        Paragon Honda and Paragon Acura

                                                                                                                        Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura, which are the no. 1 Certified Honda and Acura dealerships in the world, delivering an average of 950 cars per month and 32 cars per day, every day. Benstock began his career...

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                                                                                                                        Thursday, April 13, 8:30 AM - 9:20 AM

                                                                                                                          Don’t miss this unique opportunity to learn from experts representing three of the most innovative and dominant companies in the world. Each panelist is a specialist within the automotive Tier 3 space. They understand technology and the applications from a dealership perspective. They’ll share how you can leverage social platforms... ...read more...
                                                                                                                          Speaker(s)
                                                                                                                          Bob Lanham
                                                                                                                          Facebook Client Partner
                                                                                                                          Facebook

                                                                                                                          Bob has an extensive background supporting dealers with technology and advertising. Bob is a Client Partner with Facebook. Prior to this, Bob was a Sales Director for Hulu, Director of Strategic Accounts for Yahoo, and an Account Executive with Microsoft....

                                                                                                                          Chad Rumminger
                                                                                                                          Automotive Specialist
                                                                                                                          Twitter

                                                                                                                          Chad has over 15 years in the advertising, sales & marketing fields focusing on consumer, sports, film and automotive accounts. Chad has led and been part of teams overseeing account planning, strategy, program negotiations, event executions, budgets and advertising sales – revenue to cost ratios — all with the goal...

                                                                                                                          Peter Leto
                                                                                                                          Head of Industry - Automotive Retail Sales, U.S.
                                                                                                                          Google

                                                                                                                          Peter Leto is an Automotive Industry Strategist on the Google Automotive Jumpstart Team. He provides automotive partners with scalable business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit...

                                                                                                                          Phil Sura
                                                                                                                          VP Sales
                                                                                                                          UnityWorks

                                                                                                                          Phil Sura started the automotive division for UnityWorks, a leader and pioneer in the automotive video space. UnityWorks was acquired by Autodata Solutions in June 2015. Phil has been personally involved with many of the top 100 automotive groups in country, providing support with video pre-roll advertising, VIN videos, full-motion...

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                                                                                                                          Thursday, April 13, 9:30 AM - 10:20 AM

                                                                                                                            Join this session led by Will Scott, a recognized leader in local search, social media, and content marketing, where you’ll learn 10 actionable tips for getting more ready buyers to your website or blog. From Schema updates to Facebook advertising target hints, you will leave with a checklist of items... ...read more...
                                                                                                                            Speaker(s)
                                                                                                                            Will Scott
                                                                                                                            CEO and Co-founder
                                                                                                                            Search Influence

                                                                                                                            Will Scott founded Search Influence in collaboration with COO Angie Scott in 2006 with the goal to help businesses find new customers online. Scott is a recognized leader in local search, social media, and content marketing and is a frequent speaker at national conferences and contributes to projects such as...

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                                                                                                                              There are four keys dealers must focus on in order navigate successfully. Too often the focus is on fixing one aspect without any understanding of the impact it has elsewhere. Glenn will show you how to anchor in best practices while balancing new ideas and the unknown factors that can... ...read more...
                                                                                                                              Speaker(s)
                                                                                                                              Glenn Pasch
                                                                                                                              CEO
                                                                                                                              Pasch Consulting Group

                                                                                                                              Glenn Pasch, CEO of PCG Companies works with clients to develop new strategies that will enable their businesses to become more visible, efficient and profitable. Prior to working with PCG, Glenn ran his own consulting firm which specialized in improving operational and employee performance as well as being an executive...

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                                                                                                                                Attribution. It’s currently the hottest “buzzword” in the automotive marketing space. But do you know what it is and how you can use it to improve the results of your marketing? Attribution simply means “assigning credit.” Using attribution models helps dealerships better understand the results of their advertising spend. However, not... ...read more...
                                                                                                                                Speaker(s)
                                                                                                                                Steve White
                                                                                                                                CEO & Founder
                                                                                                                                Clarivoy

                                                                                                                                Considered one of the best digital strategists in the industry, Clarivoy CEO Steve White has extensive experience developing marketing strategies for brands in automotive, financial services, retail, and real estate. Steve has championed the creation of interactive products and services through all phases of development and launch. In 2014, he...

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                                                                                                                                  Of the two service and parts markets – 1. First vehicle owners vs. 2. Second vehicle owners, the available repair order dollars are at least triple with the second owner group. I will share how you can capture that valuable market while spending very little advertising/merchandising money. And this market... ...read more...
                                                                                                                                  Speaker(s)
                                                                                                                                  Ed Kovalchick
                                                                                                                                  CEO
                                                                                                                                  Net Profit, Inc.

                                                                                                                                  Ed Kovalchick has traveled the world in his career, training and consulting with many major manufacturers in service and parts. He has written and trained for NADA, Mexican Auto Dealers, Toyota Japan/U.S./Puerto Rico, GM, Ford, Chrysler, Nissan, Honda Japan, and numerous state associations. His background began with gaining his master...

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                                                                                                                                    Digital marketing has changed how your dealership finds, attracts and attains visitors. Digital advertising presents some complexities that leave many dealers confused when it comes to prioritizing their options. This session will include case study information from real dealers using display ads, video ads, social ads, SEO and SEM. Attend... ...read more...
                                                                                                                                    Speaker(s)
                                                                                                                                    Shaun Raines
                                                                                                                                    VP Business Development
                                                                                                                                    DealerOn

                                                                                                                                    Shaun is an Internet car guy and the VP of Business Development at DealerOn. His 25 years of automotive experience includes helping the Reynolds teams that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites and Reynolds Web Solutions. Before joining the DealerOn family, Shaun was the Director of Automotive...

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                                                                                                                                      Warning: This seminar is fast paced. I’ll demonstrate the obvious necessity of using body language, personality, tone of voice, and humor with prospects on your lot. If you’re good at sales, you’ll be able to instantly relate to these skills being a few of the keys to your success. You‘ll hear... ...read more...
                                                                                                                                      Speaker(s)
                                                                                                                                      Andrew Meyers
                                                                                                                                      Co-founder
                                                                                                                                      What's Next Media

                                                                                                                                      Andrew Myers is a lifelong sales-person with a passion for influencing customer decisions and mastering new ways to control the sales process. He began his career selling door-to-door and eventually at automotive-staffed event sales where controlling the customer’s attention and moving them through the process are the only ways to...

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                                                                                                                                        Your CRM is supposed to help you manage and improve the relationship your dealership has with its clients. Would you be surprised to learn that your CRM may be hurting your relationships and causing your clients to break-up with you? Misuse of your CRM is costing you millions in mismanaged... ...read more...
                                                                                                                                        Speaker(s)
                                                                                                                                        Ashley Mabery
                                                                                                                                        Director | Retail Performance
                                                                                                                                        ZMOT Auto (part of the Cardinale Automotive Group of Companies)

                                                                                                                                        Ashley Mabery is the Director | Retail Performance of ZMOT Auto. In this capacity, Ms. Mabery is responsible for leading retail performance operations through a #DealerToDealer integrated digital retail sales solutions throughout the United States, Canada and Mexico. Ms. Mabery a 14-year retail automotive sales and marketing veteran having served...

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                                                                                                                                          It's no secret today’s world has gone mobile! It’s estimated that this year 75% of all Internet usage will be done using a mobile device. What used to be an emerging opportunity has now become the new normal. So how can dealerships reach today’s car buyers who are always on... ...read more...
                                                                                                                                          Speaker(s)
                                                                                                                                          Owen Moon
                                                                                                                                          Director of Automotive Digital Solutions
                                                                                                                                          CarClick360.com

                                                                                                                                          Owen Moon is the Director of Automotive Digital Solutions for CarClick360.com, a full-service digital marketing and consulting firm and winner of the 2016 Dealer Marketing Magazine’s Mobile Technology Leadership Award. Since 2000, Owen has been actively helping dealerships across the country with their overall marketing objectives that include both traditional...

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                                                                                                                                            Car sales can be predicted today with an unprecedented accuracy using big data! Car buyers are “kicking the tires” online and every action they take can be recorded and data-mined. However, Google Analytics, by default, reports on only 2-5% of customer engagement on dealership VDPs. Car buyers are doing much... ...read more...
                                                                                                                                            Speaker(s)
                                                                                                                                            Noah John
                                                                                                                                            Co-founder
                                                                                                                                            Autoscores

                                                                                                                                            Noah is the Co-founder of Autoscores, a predictive analytics company that helps car managers predict their inventory car sales. Before Autoscores, Noah was a software engineer at EA Sports. He has BAs in computer science and mathematics from Rollins College and a MS in computer science from Colorado State University....

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                                                                                                                                              Learn the specific, step-by-step instructions on how to create engaging videos that promote your dealership in Sales, Service, BDC, Training and Social Media departments. This session will help you discover how to showcase your videos and dealership culture in your showroom and waiting areas. You’ll learn how to increase sales... ...read more...
                                                                                                                                              Speaker(s)
                                                                                                                                              Flo Lopez
                                                                                                                                              Advertising Consultant
                                                                                                                                              Autotrader

                                                                                                                                              Flo Lopez recently joined Autotrader after serving as Internet Sales Manager at Street Volkswagen in Amarillo, Texas. Flo is the video and audio technical magic behind the Motormouth video podcast. Flo has over a decade of experience in the retail car business and is a prolific cinematographer. Flo was awarded...

                                                                                                                                              John Luciano
                                                                                                                                              Managing Partner
                                                                                                                                              Street Volkswagen

                                                                                                                                              John Luciano is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts the Motormouth video podcast. John has served on the following boards: El Paso New Car Dealers Association (President, 2010-2013), Texas Automobile Dealer Association and Volkswagen Dealer...

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                                                                                                                                                Learn how to use the latest technology along with tried-and-true sales techniques to get more approvals and sell more cars to your subprime customers. You’ll also learn how to secure better rates for the higher tiered prime customer. The more credit approvals obtained with better terms, the more sales you... ...read more...
                                                                                                                                                Speaker(s)
                                                                                                                                                John Palmer
                                                                                                                                                President & CEO
                                                                                                                                                ProMax Unlimited

                                                                                                                                                John Palmer formed Dealer Marketing Services, maker of the award-winning ProMax Unlimited software, in 1994 after over a decade managing car lots. ProMax has been at the forefront of the automotive software industry for 20 years and offers a full suite of products, including Desking and CRM/ILM modules, website hosting,...

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                                                                                                                                                Thursday, April 13, 10:30 AM - 11:20 AM

                                                                                                                                                  Building a winning business strategy starts with recognizing opportunity. In the auto market, there is one group who, across segments and brands, is consistently delivering sales growth: Hispanics. How can your dealership benefit from the potential of this powerful consumer? Join Sara for a strategy session to gain key learnings... ...read more...
                                                                                                                                                  Speaker(s)
                                                                                                                                                  Sara Hasson
                                                                                                                                                  SVP, Automotive Strategy & Insights
                                                                                                                                                  Univision Communications Inc.

                                                                                                                                                  Sara Hasson is Senior Vice President of Strategy and Insights at Univision Communications Inc., where she works exclusively with national and regional automotive clients and agency personnel providing research, market and consumer insights, and creating marketing solutions to drive sales. Sara collaborates with auto manufacturers and research partners to customize...

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                                                                                                                                                    Tom Carney Jr., lead instructor at the National Automobile Dealers Association, will share his knowledge gained from 30+ years of experience in automotive from all levels of OEM, Supplier and Retail, to help you create impactful and brief sales meetings that will drive growth and revenue. You’ll leave this session... ...read more...
                                                                                                                                                    Speaker(s)
                                                                                                                                                    Tom Carney Jr.
                                                                                                                                                    Lead Instructor
                                                                                                                                                    National Automobile Dealers Association

                                                                                                                                                    Tom has more than 30 years of automotive experience from all levels of OEM, Supplier and Retail. His experience includes Executive roles with Volkswagen of America, American Honda Motor Corp. and American Suzuki Motor Corp. He has also served as Director of Program Management at Cambridge Industries, Global Director of...

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                                                                                                                                                      Creating successful landing pages is both art and science. It can be a difficult and sometimes unrewarding task. But great landing pages can transform your website from average to super powered. I will teach you the basics of quality landing pages and how you can begin to build your own. You... ...read more...
                                                                                                                                                      Speaker(s)
                                                                                                                                                      Gayle Rogers
                                                                                                                                                      Chief Marketing Officer
                                                                                                                                                      Strong Automotive Merchandising

                                                                                                                                                      Gayle Rogers is Chief Marketing Officer and Digital Marketing Director at Strong Automotive Merchandising, bringing more than 15 years of automotive experience to the team. Gayle is a connector. He thrives on developing relationships, solving problems and teaching people how to develop incredibly effective marketing campaigns. He regularly presents digital...

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                                                                                                                                                        Technology in lending these days is coming from strong technical backgrounds and great ideas on how to serve the next generation of consumers – the Millennial Generation. But these ideas are coming from millennials with little industry experience or industry executives which are not millennials and can only guess how... ...read more...
                                                                                                                                                        Speaker(s)
                                                                                                                                                        Eric Kaplan
                                                                                                                                                        Chief Operating Officer
                                                                                                                                                        TREND Financial

                                                                                                                                                        Eric Kaplan is the Chief Operating Officer at TREND Financial, one of Canada's top auto finance companies with a management team that has extensive automobile finance experience, funding over $125 million dollars in consumer automotive loans to date, and included in Auto Remarketing Canada's POWER 200 and PROFIT's Top...

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                                                                                                                                                          Are your VDP views up but your leads are down? Are you rocking it with SUV sales but insufficient in trucks? If you answered “yes,” do you know why? Join us for the answers to the hard questions facing your dealership. Don’t be stuck wondering how a competitor is beating... ...read more...
                                                                                                                                                          Speaker(s)
                                                                                                                                                          Robert Donovan
                                                                                                                                                          CEO
                                                                                                                                                          DOM360

                                                                                                                                                          Robert began his advertising career in Washington, D.C., creating a number of large direct marketing campaigns for political candidates. He eventually transitioned to the automotive vertical, initially providing full-service traditional advertising services, including print, radio and television. It was during this time, however, that Robert saw the need for a...

                                                                                                                                                          Tannis McKenna
                                                                                                                                                          Agency Development Manager
                                                                                                                                                          Google

                                                                                                                                                          Tannis came to Google in early 2016 after over seven years working with businesses to help them use digital marketing to increase their growth. With several years of auto experience she is now working with dealers and their agencies to help build their brand with their customers....

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                                                                                                                                                            The subject of vehicle recalls is center stage for manufacturers, consumers and, more than likely, your dealership. Recalls not only shape the consumer's perception of the brand, but also reflect your dealership's integrity. Is your dealership standing by your vehicles and facilitating resolution for the consumer or does it view... ...read more...
                                                                                                                                                            Speaker(s)
                                                                                                                                                            Christopher Miller
                                                                                                                                                            President and CEO
                                                                                                                                                            Recall Masters, Inc.

                                                                                                                                                            Christopher Miller has more than 15 years experience building software to automate marketing communications. From automotive to financial services and the hospitality industry, he has worked with marquee brands including HSBC/Household Automotive, Mercedes Benz USA, BMW/Mini North America, Volvo North America, Costco Automotive Group, JP Morgan Chase, Wells Fargo, Washington...

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                                                                                                                                                              Facebook is finally mature.Now perhaps the world’s most powerful CRM engine, it offers unprecedented opportunities for auto marketers. Amy Fulfurd, Home Run Auto’s Marketing Director and Scott Empringham, CEO of Flash Point, will review three Facebook marketing case studies and reveal five master lessons for 2017 that will help Internet... ...read more...
                                                                                                                                                              Speaker(s)
                                                                                                                                                              Amy Fulford
                                                                                                                                                              Marketing Director
                                                                                                                                                              Home Run Automotive Group

                                                                                                                                                              For 23 years, Amy has joined forces with automotive dealers from all tiers and levels to stay relevant in advertising, media and marketing. Her goal is to open new avenues and opportunities for incremental sales and create connections with consumers that build long-term relationships. She has worked and trained dealers...

                                                                                                                                                              Scott Empringham
                                                                                                                                                              CEO
                                                                                                                                                              Flash Point Communications

                                                                                                                                                              For more than 20 years, Scott’s passion has been helping car companies and their retailers BREAKTHROUGH the clutter — using digital marketing and social media — to drive results in areas that matter most: sales and service. Scott has worked with virtually every major OEM (Ford, Toyota, Cadillac, GMC, Buick,...

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                                                                                                                                                                Cars.com reports Internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead? Your BDC is not capable of following up with every lead. Through the proper use of marketing automation in your email campaigns,... ...read more...
                                                                                                                                                                Speaker(s)
                                                                                                                                                                Peter Martin
                                                                                                                                                                Founder and President
                                                                                                                                                                Testimonial Builder

                                                                                                                                                                Peter “Webdoc” Martin is a technology correspondent and digital marketing expert. Currently, he is the president and founder of Testimonial Builder, a video-based app used to build customer reviews. He is also the president of Cactus Sky Digital, an integrated digital marketing agency serving dealers around the country with products...

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                                                                                                                                                                  In this session, you’ll learn how to build a strong presence for your dealership on Instagram to build your brand and business. Kate will share five incredible tips to help you grow your audience, engagement and ROI - efficiently. This session will cover: apps that will turn your photos from... ...read more...
                                                                                                                                                                  Speaker(s)
                                                                                                                                                                  Kate Frost
                                                                                                                                                                  Owner
                                                                                                                                                                  Kate Frost Inc.

                                                                                                                                                                  For more than a decade, Kate Frost has specialized in automotive digital marketing, with an emphasis on social media. She currently serves as President of Kate Frost Inc., an award-winning digital marketing service provider. During the seven years at Kate Frost Inc., Ms. Frost has been an important voice in...

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                                                                                                                                                                    In this session, you will get an overview of the auto industry starting with sales metrics and ranging to vehicles in operation, customer loyalty, and lending. From there, you will learn how analytics and statistical modeling can be used in conjunction with those industry findings to drive customer loyalty higher... ...read more...
                                                                                                                                                                    Speaker(s)
                                                                                                                                                                    Erik Hjermstad
                                                                                                                                                                    Data Research and Analytics Manager
                                                                                                                                                                    Experian Automotive

                                                                                                                                                                    Erik Hjermstad is responsible for the development of customized market research, analytic solutions, and data-driven insights. Hjermstad’s team integrates multiple data sources from credit, vehicle and marketing databases to understand developments in the automotive industry. With more than 10 years of experience at Experian, Hjermstad is a recognized market research...

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                                                                                                                                                                      In this session, I will showcase real cases in which we extracted our own data and used it across multi marketing channels. We will show how you can use this right in your own store to focus on your own goals. I will show how you can make an instant marketing... ...read more...
                                                                                                                                                                      Speaker(s)
                                                                                                                                                                      Matt Raymond
                                                                                                                                                                      Digital Marketing Director
                                                                                                                                                                      Haltermans Automotive Group

                                                                                                                                                                      Matt Raymond serves as Digital Marketing Director for Haltermans Automotive Group. He has presented at industry events, including Digital Dealer, on various topics, including data and leads. He has a great passion for the digital automotive world. ...

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                                                                                                                                                                      Thursday, April 13, 11:30 AM - 12:20 PM

                                                                                                                                                                        Join us as we share digital marketing strategies that we use at Street Auto Group to attract more customers and effectively advertise and enhance our dealership’s brand. We’ll cover how to post engaging and creative content on social media (Instagram, Facebook, Twitter), how to convert customers through community involvement, and... ...read more...
                                                                                                                                                                        Speaker(s)
                                                                                                                                                                        Chris Villegas
                                                                                                                                                                        Social Media Director
                                                                                                                                                                        Street Auto Group

                                                                                                                                                                        Chris Villegas has been with Street Auto Group since 2015 and prides himself on being a Social Media guru. He also hosts his own podcast entitled "Screen Addicts," which has made it to the Top 10 list on iTunes. ...

                                                                                                                                                                        David Meraz
                                                                                                                                                                        Marketing and P.R. Manager
                                                                                                                                                                        Street Auto Group

                                                                                                                                                                        David Meraz graduated from West Texas A&M University with a Bachelors in Mass Communication. His emphasis of study was in advertising and public relations while at WT. He has been the Marketing & PR Manager at Street Volkswagen of Amarillo since 2013, but has worked for the Street Auto Group...

                                                                                                                                                                        Sarah Powell
                                                                                                                                                                        Digital Content Manager
                                                                                                                                                                        Street Auto Group

                                                                                                                                                                        Sarah Powell is an Assistant BDC Manager/Digital Content Manager at Street Volkswagen since 2015. Recently, she has also received the title of VEST (Volkswagen Elite Sales Training) for Street Volkswagen. Sarah also has a bachelor's degree in web development. ...

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                                                                                                                                                                          F&I professionals in dealerships today include baby boomers to generation Z and each generation learns differently.  Blended F&I training is more than simply adding technology to the mix. It’s using a combination of in-person classes, online learning and remote in-dealership training to enhance the learning experience. Blended F&I Training allows F&I... ...read more...
                                                                                                                                                                          Speaker(s)
                                                                                                                                                                          Rick McCormick
                                                                                                                                                                          National Account Development Manager
                                                                                                                                                                          Reahard and Associates Inc

                                                                                                                                                                          Rick McCormick has more than 25 years of sales experience, with over six years in the retail automobile business. Rick has also served as an Ordained Minister, and attributes his success in both vocations to consistently asking one question… “What’s your story?” Rick believes the key to helping others is...

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                                                                                                                                                                            Dealerships need to stop questioning if they should have a BDC or not. The reality is that to consistently achieve your goals, you will always need phone support. My workshop will finally provide a clear vision where "everyone wins." I will outline specific training schedules and objectives for both sales,... ...read more...
                                                                                                                                                                            Speaker(s)
                                                                                                                                                                            Joni Stuker - Brown
                                                                                                                                                                            President
                                                                                                                                                                            Owner Connect

                                                                                                                                                                            Joni Stuker has 30 years of proven experience in the auto industry as a Communication Consultant. Her credentials include: 5x NADA speaker; selected speaker for General Motors Compass Tours 2016; Women in Automotive Founding Member; RVDA speaker 3x; multiple Digital Dealer Conference & Exposition speaker; and experience training thousands of...

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                                                                                                                                                                              In this session, you will learn about Facebook’s latest technologies that forward-thinking dealerships can access. Andrew Street, an online marketing workhorse who spent years developing his marketing strategies working at Facebook and other ad agencies before launching his own digital marketing agency, will do a deep-dive into Lead Form Ads,... ...read more...
                                                                                                                                                                              Speaker(s)
                                                                                                                                                                              Andrew Street
                                                                                                                                                                              Partner
                                                                                                                                                                              Dealer Online Marketing Group

                                                                                                                                                                              Andrew Street is an online marketing workhorse. After years of developing his marketing strategies working at Facebook and extensive work with ad agencies, Andrew launched Four Kicks Marketing and has become best known for lead generation through Facebook and Instagram....

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                                                                                                                                                                                Today, every decision starts with an online search. As consumers become increasingly self-directed in their choices, major purchases are more often preceded by online research. When that decision is about what type of car a consumer will purchase, and also which dealership to take his or her business to, the... ...read more...
                                                                                                                                                                                Speaker(s)
                                                                                                                                                                                Shrey Bhatia
                                                                                                                                                                                Chief Executive Officer
                                                                                                                                                                                Reputation.com

                                                                                                                                                                                As President and CEO of Reputation.com, Shrey Bhatia brings more than 20 years of experience in building and managing world-class teams in the enterprise software, storage and cloud computing space to his role. Before taking the helm as CEO in 2015, Shrey was responsible for Reputation.com’s global Sales, Marketing and...

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                                                                                                                                                                                  This session will illustrate the power behind mobile marketing covering the tactics involved in geo-filtering; geo-targeting and real-time targeting. Mobile is the fastest growing media consumption mode. Reaching the right decision makers in the right moments helps to move them towards purchase. Behavioral demographics help pinpoint the potential buyers within... ...read more...
                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                  Cindy Carson
                                                                                                                                                                                  President
                                                                                                                                                                                  Enradius

                                                                                                                                                                                  Working on partnerships, sales and the company's thought leadership, Cindy is a connector between product development and key accounts. A veteran in the health education and consumer publishing industries with over 20 years' experience in media and technology, Cindy holds a degree in Communications from Loyola University, MD with MLA...

                                                                                                                                                                                  David Carberry
                                                                                                                                                                                  CEO
                                                                                                                                                                                  Enradius

                                                                                                                                                                                  Dave is the Founder and CEO of Enradius. Dave’s background in media stretches back nearly a quarter century and for the last 15 years, his focus has been on digital. Dave cut his teeth at the G3 Group and went on to lead the search division at AOL’s Ad.com in...

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                                                                                                                                                                                    At this point, almost every company offers some type of dashboard or widget they claim makes reporting “easy.” But does a pie chart sliced 32 different ways really show you anything about your business? Join this session to learn why it helps to “see” data, and what types of data... ...read more...
                                                                                                                                                                                    Speaker(s)
                                                                                                                                                                                    Jim Douglas
                                                                                                                                                                                    Director Cold-Blooded Analytics
                                                                                                                                                                                    frogdata

                                                                                                                                                                                    Jim Douglas is a Founding Partner and the Director of Cold-Blooded Analytics at ƒrogdata, where he helps leverage data to predict the future. He has developed mobile apps, and worked for Reynolds. A true student of the auto business, his wife will only buy a new car if he stays...

                                                                                                                                                                                    Rahul Saxena
                                                                                                                                                                                    Chief Analytics Officer
                                                                                                                                                                                    frogdata

                                                                                                                                                                                    Rahul Saxena is the Chief Analytics Officer at ƒrogdata, where he is developing the next generation of business analytics systems to enable automotive dealers to leverage the power of analytics. After graduating from Tulane University with an MBA in Operations and Finance, he quickly established himself as a leader in...

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                                                                                                                                                                                      Still relying on traditional emails to get engagement with your customers? What if I told you there was a better way? Video email is a key tool when doing follow-up to your customers - however what are the best ways to use it to achieve the highest results? You do... ...read more...
                                                                                                                                                                                      Speaker(s)
                                                                                                                                                                                      Elise Kephart
                                                                                                                                                                                      Founder
                                                                                                                                                                                      The Elise Kephart Experience

                                                                                                                                                                                      Elise Kephart is the founder of The Elise Kephart Experience, a company focused on helping dealerships strengthen their process, sales teams and lead handling utilizing tactics with a emphasis on improving phone skills and utilizing video email. An international sales/marketing phenomenon in the auto industry, Elise is nationally recognized as...

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                                                                                                                                                                                        The Internet is a big place. Audience segmentation with Google Analytics and Google Optimize helps digital marketers speak to different consumers in different ways, increasing efficiency and efficacy. This advanced session is based on LunaMetrics's case study with Teach for America on the Google Analytics blog. Join this session to... ...read more...
                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                        Andrew Garberson
                                                                                                                                                                                        Manager of Search
                                                                                                                                                                                        LunaMetrics

                                                                                                                                                                                        Andrew Garberson is the Manager of Search at LunaMetrics, a Google Analytics consultancy and search marketing firm in Pittsburgh, Pa. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. Andrew is a...

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                                                                                                                                                                                          Attend this session and learn how today’s female consumer shops, their decision tree, and how you can take advantage of understanding the female buyer for both sales and service. You will be given clear and actionable takeaways that you can immediately apply from this workshop....
                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                          Christy Roman 
                                                                                                                                                                                          Founder of Women in Automotive, and President of Now Digital, Inc.

                                                                                                                                                                                          An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com, which...

                                                                                                                                                                                          Jack Simmons
                                                                                                                                                                                          Dealer Consultant
                                                                                                                                                                                          Simmons Automotive Consulting, and Board Member/Emcee, Women in Automotive

                                                                                                                                                                                          Jack Simmons is a renowned trainer in the automotive industry, and currently works as a dealer consultant in addition to working with Women in Automotive. His past endeavors include manager of sales and dealer training for Cars.com, a destination for buyers and sellers of automotive sales and service. Previous...

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