- Room: Breakers F
- Session Number: WED_OMNI_BS
There is an ever-present buzz swirling around the idea of omnichannel in today’s retail landscape. Wait…strike that. Who else is sick of hearing about omnichannel? Industry jargon does nothing more than make headlines and create distractions. Retailers are being told (repeatedly) they must have an omnichannel plan that stretches across mobile,...