Designing for Higher Education

  • Session Number: THSESS10
Thursday, May 04, 2017: 11:45 AM - 12:30 PM


Daniel Dejan
etc (education-training-consulting) Group
Sappi North America


The competition between colleges and universities to enroll the best and the brightest has become intense and it is big business. Understanding how to market to this wide-ranging audience—which includes applicants and parents—requires knowledge of trends, behavior patterns, preferences, misconceptions, and best practices. You need all of this and more. You must be able to speak to your target audience in a “voice” that motivates action. Using industry statistics, unique case studies, as well as cross-channel marketing tips Dejan shares information designers can use to create communication plans that attract applicants to higher education institutions.