General Mills Case Study

  • Session Number: WSESS2
Wednesday, May 03, 2017: 10:30 AM - 11:15 AM


Elizabeth Nientimp
Director of Creative Content and Design
General Mills, Inc.


General Mills has spent the last 150 years making food people love. In this session, you'll get a glimpse into the world of Elizabeth Nientimp, Director of Creative Content and Design at this venerable corporation. Elizabeth's responsibility spans General Mills’ Design, Graphic Supply Chain and internal Creative Production capabilities. She leads the company’s Design-related strategy, including packaging and visual voice. Elizabeth joined General Mills in 2000. Over the course of her leadership, she has led the internal elevation of Design, heightening its power and impact for General Mills’ brands worldwide.