Building a Strong Brand Through Collaboration

  • Session Number: WSESS3
Wednesday, May 03, 2017: 10:30 AM - 11:15 AM

Speaker(s)

Panelist
Dena Blevins
Creative Director Global Promotions & Brand
Starbucks Coffee Company
Panelist
Jeffrey Fields
Vice President Global Creative Studios
Starbucks Coffee Company
Panelist
Melissa Bush
Account Director, Global Creative Studio
Starbucks Coffee Company
Panelist
Nancy Poznoff
Vice President Marketing
Starbucks Coffee Company
Panelist
Steve Murray
Creative Director
Starbucks Coffee Company

Description

Just about every eight weeks, Starbucks launches a new in-store promotion in more than 23,000 stores around the world. Every. Eight. Weeks. That means new creative and new strategies being turned around according to a promotions calendar that does not quit. Come hear how great collaboration across every part of the process builds a strong brand that drives the business forward. And how Starbucks Global Creative Studio keeps each other—and the work—inspired, elevated and on-brand.

Track(s)