Building a Strong Brand Through Collaboration
Wednesday, May 03, 2017: 10:30 AM - 11:15 AM
Just about every eight weeks, Starbucks launches a new in-store promotion in more than 23,000 stores around the world. Every. Eight. Weeks. That means new creative and new strategies being turned around according to a promotions calendar that does not quit. Come hear how great collaboration across every part of the process builds a strong brand that drives the business forward. And how Starbucks Global Creative Studio keeps each other—and the work—inspired, elevated and on-brand.