PopMinded: The Art of Connecting Through Popular Culture

  • Session Number: WSESS11
Wednesday, May 03, 2017: 3:30 PM - 4:15 PM

Speaker(s)

Speaker/Presenter
Christine Taylor
Licensing Creative Account Manager
Hallmark Cards

Description

Learn how Hallmark and other brands attract and maintain loyal fans of all ages by exploring the world of pop culture. By creating licensed entertainment products and experiences, these brands help both fanatics and light-hearted enthusiasts connect through common passions for their favorite movies, comics and TV shows.

Track(s)