CMO Strategy Session with IHAF—Connecting with Content

  • Session Number: CMO1
Wednesday, May 03, 2017: 7:15 AM - 8:45 AM

Speaker(s)

Co-Presenter
Jennifer Cortner
Vice President of Partnerships & Operations
Discovery Communications
Co-Presenter
Phyllis Woods
Senior Director, Global Creative & Content Marketing
Marriott International

Description

Branded content extends beyond traditional marketing to create genuine connections with consumers. In this session, Jen Cortner and Phyllis Woods will describe how their teams are putting consumers first—delivering engaging, entertaining content across a multiplicity of brands. By embracing new platforms, new approaches, and organizational change, the in-house agencies at Discovery and Marriott are producing content that builds awareness and affinity while boosting the bottom line.

IHAF is offering three distinct CMO Strategy Sessions—Wednesday through Friday at 7:15 a.m. Each includes a 30-minute presentation followed by a one-hour facilitated conversation on topics of interest to corporate executives, challenging you to increase the capacity, capability and contribution of your organization.


Track(s)