Design Fearlessly: Where's the Love? Session Presented by The Dieline Conference

  • Session Number: THSESS8
Thursday, May 04, 2017: 11:45 AM - 12:30 PM

Speaker(s)

Speaker/Presenter
Ron Burrage
Sr. Director, Head of Global Design
The Hershey Company

Description

Ron will continue to share stories of Designing Fearlessly. This edition covers the journey of redesigning the iconic Hershey’s Kisses brand for a new generation around the globe.

Takeaways:

People still hate change and how to help them get more comfortable with it without forcing it upon them.

Falling out of love sometimes helps you rekindle the flame.

Sometimes, a hug is all you need. 


Track(s)