How To Cheat: Creative Domination Through Villainy

  • Session Number: THSESS9
Thursday, May 04, 2017: 11:45 AM - 12:30 PM

Speaker(s)

Speaker/Presenter
Stefan Mumaw
Director of Creative Strategy
Hint

Description

Dissidents. Rule breakers. Black hatters. If you really think about it, some of the most creative people on the planet are villains. They’re driven towards a goal, they fend off opposing forces with planning and cunning, and they find intensely alternative paths to win. As creatives, isn’t that what we want, too? There’s a lot we can learn from the villainous… if we’re willing to learn to cheat. And Chasing the Monster Idea author Stefan Mumaw is going to show you how.

Stefan will break down the creative value of cheating (here’s a hint: successful villains don’t break the rules, they circumvent them), he’ll show you how knowing the rules is the only way to breaking them well, and he’ll use a series of diabolical creative exercises to show you the power of the dark side. Learn to generate ideas that no one saw coming through nefariousness and feloniousity and be the name the other creatives cry in the night with clenched fists and jealous hearts.

Track(s)