Why Great Design is Also Great for Business

  • Session Number: THSESS12
Thursday, May 04, 2017: 3:30 PM - 4:15 PM


Andrew O'Sullivan
Casall Sport


Innovation today is inextricably linked with design—and great design has become a decisive advantage in countless industries, not to mention a powerful tool seducing consumers across the globe. 

In this session we will explore how the mix of factors, ranging from commoditization to evaporating barriers to competition, are conspiring to push design to the fore of business thinking. Whether you are a manager in a global corporation, an entrepreneur starting up or a teacher in an elementary school–you should never forget that great design is also great for business.

•           Why brands are increasingly defined by design
•           Why great design is very profitable
•           Why designers are set to have a greater influence in the future
•           Tips on how to apply a holistic approach to design in your business