Make What’s Important to You Important to Others

  • Session Number: THSESS13
Thursday, May 04, 2017: 3:30 PM - 4:15 PM


Jeff Greenspan


Working in advertising and design teaches us many things. Most importantly, we learn how to harness the power of words and images to capture attention and manipulate emotions. These skills, usually honed while selling brands and services, can also be used to promote our personal values. We can inject popular culture with a vision of the world we want to live in and get people thinking (and acting) in more productive and positive ways. I’ll share a few projects which have met these goals and have pushed me in terms of what I could achieve beyond my client work. Some of them have been serious, some of them silly, but they’ve all surfaced valuable lessons for finding new outlets for one’s tools and talents. 

Audience Takeaways

  1. Advertising/design holds great lessons for activism and social change
  2. To start an impactful project you just need a clear point of view. Don’t let not knowing how to achieve every step keep you from taking the first one.
  3. Give the press an excuse to cover the issues that are important to you. They’re probably looking for one.