Hypercollaboration: Blurring Line Between Agency, Client, & Customer. Session Presented by The Dieline Conference

  • Session Number: THSESS14
Thursday, May 04, 2017: 3:30 PM - 4:15 PM


Brian Collins
Chief Creative Officer and Co-Founder
David Hartman
Creative Director, Brand Design Lab


Brian Collins and Target's David Hartman will discuss why so many client, agency, and customer relationships are blurring and converging in ways that, when managed well, can create extraordinary work, and extraordinary results. Today, many billion dollar brands are leveraging these relationships to create intimately crafted work at massive-scale. Illustrated with case studies of Target's own in-house brands, Brian and David will discuss this blurring line, what it means for the future of companies and brands and how it benefits customers. They will also outline new principles for in-house designers to leverage their own relationships to create extraordinary work.