CMO Strategy Session with IHAF—Building a Creative Powerhouse
Thursday, May 04, 2017: 7:15 AM - 8:45 AM
In this session, Maureen Boyle and Ken Volk will share how their in-house agencies are delivering award-winning creative and business-critical thinking. By evolving from order takers to business partners, the corporate creatives at Kronos and Cars.com have advanced to become essential contributors who define and drive their brands. Join us for a lively exchange on what it takes to build a powerhouse team that’s as strategic as it is creative.
IHAF is offering three distinct CMO Strategy Sessions—Wednesday through Friday at 7:15 a.m. Each includes a 30-minute presentation followed by a one-hour facilitated conversation on topics of interest to corporate executives, challenging you to increase the capacity, capability and contribution of your organization.