Inside–Out: A Pro-Con List for Working In-House vs a Creative Agency. Session Presented by The Dieline Conference
Friday, May 05, 2017: 10:30 AM - 11:15 AM
Mike Peck, a creative leader who has split his 17 years of professional experience between the creative agency world of New York and the in-house creative department at Starbucks and now Microsoft, can offer tips and thoughts for every step of one’s creative journey. From weekends spent working on new business pitches to the equity sharing and politics of a Fortune 500 company, and everything in between.
In-house creative departments are stronger than ever and growing, with that comes influence not only with customers but in the boardroom as well. The big drawback though, one client. Design firms offer the chance to constantly stretch your portfolio, assuming the clients buy your work.
From just starting your career to leadership positions, what are the benefits and pitfalls of working in-house vs an agency?
• Portfolio growth and quality
• Diversity of clients or just one
• Work life balance
• Equity sharing
• Leadership experiences and coaching
Mike offers a pro-con list of opportunities, examples and personal stories from a creative leader who has had the benefit of working with some of the most talented creative leaders and designers in the world.