Choosing Type Today

  • Session Number: FSESS4
Friday, May 05, 2017: 10:30 AM - 11:15 AM


Indra Kupferschmid
Typographer, Professor at HBKsaar


When choosing typefaces for digital platforms one has to keep in mind a couple of more (trickier) things than for print. Indra Kupferschmid goes beyond the academic basics like atmospheric values, genre and style and talks about the day-to-day restraints and requirements she encountered in her work as a designer and consultant, for instance: 
- challenges related to content and production
- the hurdles of licensing fonts (cost and EULAs)
- cross-platform issues
- personal experiences and strategies how to gain a working knowledge of typefaces to find, distinguish and assess them