Telling Stories: Developing the Client's Design Acumen

  • Session Number: FSESS2
Friday, May 05, 2017: 10:30 AM - 11:15 AM


Christine Mau
No More


In this session Christine describes the role of business culture in delivering game changing design across touch-points. Specifically, how creating positive design experiences through storytelling and experiential learning will create the culture that both invests in and values design as a business growth driver. As well as the importance of building the business’s design acumen in making decisions regarding design.

Key takeaways:

• Why, when and how to build the client's design acumen

• How to translate old beliefs into new behaviors through storytelling and experiences

• Tips to creating a design curriculum specific to your business

• Developing tools that enable the decision makers to maximize the impact of design