Dear Designers, Please Stop.

  • Session Number: FSESS9
Friday, May 05, 2017: 11:45 AM - 12:30 PM


Tosh Hall
Executive Creative Director
Jones Knowles Ritchie


Dear Designers, Please Stop.

This is one designer's plea to our industry: stop redesigning brand identities every three years. Why do major brands refresh so often? Do consumers really care or are we just talking to ourselves? From balancing the passion to fix every lost brand to the impact of a light touch, we discuss the power of doing it right, really right, once and the importance of reinterpreting brand equites to create conversations with people today. How can today's brands be both timeless and topical. Find out in this presentation about the challenges of remaining relevant in the age of shorter and shorter attention spans. So dear future brand managers, please don’t touch it. Hey clients, don't forget that you already fixed it. And Designers, please stop it already.

Tosh Hall, Executive Creative Director, Jones Knowles Ritchie