PepsiCo Case Study

  • Session Number: FSESS12
Friday, May 05, 2017: 3:30 PM - 4:15 PM


Moira Cullen
Vice President Global Beverage Design


PepsiCo has firmly embraced the power of design thinking. In this session you'll hear from Moira Cullen, PepsiCo Vice President Global Beverage Design, who is responsible for developing design strategy and systems across the beverage portfolio and leading new growth initiatives. An internationally recognized design strategist, writer and educator, Moira has directed global design/business solutions that honor the essence and heritage of organizations, institutions and brands. She speaks frequently on design, design thinking and design’s strategic role in business.