POWER SHIFT – Design (leadership) in a VUCA world

  • Session Number: FSESS12
Friday, May 05, 2017: 3:30 PM - 4:15 PM


Moira Cullen
Vice President Global Beverage Design


Creative destruction, accelerated disruption – we’re living through seismic technological, geopolitical, financial and cultural shifts. What is the role of design (and designers) in these turbulent times? Amid this complexity, acceptance and adoption of design as a strategic capability have increased.  Indeed, a growing number of companies are building internal design functions as a strategic competence. Moira will share an insider’s view on the implications for design and design leadership - what it takes to fully activate design’s transformative power to realize market relevance and meaningful results.