Whole Foods Market Brand Evolution: Turning Over a New Leaf

  • Session Number: FSESS19
Friday, May 05, 2017: 4:45 PM - 5:30 PM


Mike Rice
Global Senior Creative Director
Whole Foods Market


Whole Foods Market collaborated with Office Design to develop a framework and tools to create more cohesive, effective communications across all customer touchpoints. The intent was to preserve the independent spirit and personality of each store, so the system allowed for flexibility and creativity. This included development of brand principles, logo refresh, color palette and typography. The session will be an overview of the process and how it has been activated to date.