CMO Strategy Session with IHAF—Proving Your Team's Value

  • Session Number: CMO3
Friday, May 05, 2017: 7:15 AM - 8:45 AM

Speaker(s)

Co-Presenter
Amanda Froehlich
Manager, Creative Operations
Saint-Gobain
Co-Presenter
David Moll
Senior Manager, Operations
Discover Financial Services

Description

Today’s internal agencies are not only contributing creative ideas, they are contributing to the bottom line. Looking for ways to prove the value of your team? Wondering what metrics are most critical to evidence your success? In this session, Amanda Froehlich and David Moll will discuss the importance of defining the contribution and quantifying the value your in-house agency delivers to the corporation.

IHAF is offering three distinct CMO Strategy Sessions—Wednesday through Friday at 7:15 a.m. Each includes a 30-minute presentation followed by a one-hour facilitated conversation on topics of interest to corporate executives, challenging you to increase the capacity, capability and contribution of your organization.


Track(s)