Keynote: PepsiCo's Culture of Design-Led Innovation

  • Session Number: SAKEY4
Saturday, May 06, 2017: 12:00 PM - 12:45 PM

Description

Discover how PepsiCo is leveraging a new mix of people, infrastructure, location, culture, and processes to change the way that brands are built and how future products are conceived. Following up on his popular 2014 appearance, you’ll hear from Chief Design Officer Mauro Porcini as he discusses current and past experiential projects like the Pepsi Live for Now capsule fashion collection; a first-of-its-kind, app-powered hydration tracking and fuel delivery system for Gatorade; the F!ZZ beverage experience, the NSPIRE culinary vehicle, Pepsimojis (the brand’s unique take on emojis) and many other initiatives, answering your questions about design-driven innovation along the way.

Track(s)