SC Johnson Case Study. Session Presented by The Dieline Conference
Thursday, May 04, 2017: 4:45 PM - 5:30 PM
With products sold in over 110 countries, SC Johnson is one of the world’s leading household companies. You'll walk away from this session with useful business insights and design inspiration from Peter Borowski, Head of Global Design. Peter provides strategic design leadership and vision for global brands at SC Johnson. He oversees all omnichannel design-led innovation experiences for brands including Mrs Meyer’s, Caldrea, Windex, Glade, Ziploc, Pledge, Shout, Kiwi, Scrubbing Bubbles, Mr Muscle, Saran, Raid and Off. During the course of his impressive career, Peter's work has been featured in numerous publications including: Fast Company, I.D., AIGA Year in Design, Graphis, Communication Arts and Print. He was recognized in Brand Packaging Magazine as a “Brand Innovator and Creative Thinker” in the packaging and branding industry.