Ximena joined Nestlé in 2013 in a new global role responsible for design leadership, with specific focus on improving Nestlé’s product brands’ performance in the area of visual identity and design.
Before Nestlé, Ximena was Director, Brand Design at Mondelez where she guided design strategy for brands including Milka, Cadbury, Tassimo, and Toblerone. Earlier, Ximena worked agency-side leading LPK’s European operations. She started her career in San Francisco working mostly on technology and service branding.
Born in Chile, Ximena grew up in Europe and California, and spent time in Japan, France and Chile during her studies. She is married with two sons and two step-daughters and is based between Vevey and the San Francisco Bay Area.
Ximena is a Juror for The Dieline Awards 2017