Tuesday, June 06, 8:30 AM - 8:45 AM

    This year, the E-Commerce Technology Workshop focuses on how to take your business to the next level, whether that means formulating or refining your technology strategy, replacing one system or a whole new platform or better leveraging your current tools. The goal of the day is to put you on... ...read more...
    Speaker(s)
    Individual Speaker
    Bernardine Wu
    Chief Executive Officer
    FitForCommerce
    Tracks:
    • Preconference Workshop

    Tuesday, June 06, 8:45 AM - 9:00 AM

      Workshop Chair Paul Demery will report on the latest developments in B2B e-commerce and highlight some of the innovative ways that Internet Retailer research has uncovered in how B2B sellers are competing in this new marketplace. ...
      Tracks:
      • Preconference Workshop
        This opening session will equip attendees with the foundation needed to get the most out of today’s workshop. We’ll cover selling on Amazon for brands acting as wholesalers. These sellers are designated as first-party or 1P, and the Amazon program they sell through is known as Vendor Central. We’ll also... ...read more...
        Tracks:
        • Preconference Workshop

        Tuesday, June 06, 8:45 AM - 9:30 AM

          Historically, retailers invested in technologies based on improving operations and internal processes, but recent emphasis on customer centricity in an omnichannel and mobile world requires a deep and fluid understanding of key customer journeys. Retailers are developing customer experience-driven technology roadmaps in order to grow sales while delivering a great... ...read more...
          Speaker(s)
          Co-Presenter
          Chris Hardisty
          Vice President, E-Commerce
          Puma
          Tracks:
          • Preconference Workshop

          Tuesday, June 06, 9:00 AM - 9:30 AM

            Selling on Amazon starts with product listings using the Amazon Standard Identification Number (ASIN) assigned to each item. But what is the best way to get your products listed, and what is the best way to merchandise your products? Should you create a new ASIN or use an existing ASIN?... ...read more...
            Tracks:
                MSC Industrial Supply Co. has been online since 1999 – a long time in internet years, especially for a B2B seller. The company has learned a lot about what industrial buyers want from e-commerce. As a result, MSC was named the 2016 B2B E-Commerce Player of the Year by Internet... ...read more...
                Tracks:
                • Preconference Workshop

                Tuesday, June 06, 9:30 AM - 10:15 AM

                  Business and technology executives might agree to the benefits of new or improved technologies and tools, but without a strong business case to support the ROI, limited funds can squelch the investment. In this session, our speakers from Kenneth Cole and Adorama will share how to build a winning business... ...read more...
                  Tracks:
                  • Preconference Workshop
                    The lines between Amazon’s seller interfaces -- Vendor Central for first-party (1P) sellers and Seller Central for third-party (3P) sellers -- are blurring. If you are retailer, maybe you have some private label products and it makes sense to enter into a wholesale partnership with Amazon as a first-party (1P)... ...read more...
                    Tracks:
                    • Preconference Workshop
                      The B2B e-commerce market is speeding toward a $1 trillion market. How soon will it get there and what will it take to capitalize on the movement? A leading B2B e-commerce analyst will provide the latest research into the growth of B2B e-commerce and provide insights into what sellers and... ...read more...
                      Tracks:
                      • Preconference Workshop

                      Tuesday, June 06, 10:15 AM - 10:30 AM

                        Tracks:
                        • Preconference Workshop
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                          • Preconference Workshop
                            Tracks:
                            • Preconference Workshop

                            Tuesday, June 06, 10:30 AM - 10:55 AM

                              The e-commerce platform market is saturated yet ever-evolving, making it difficult to navigate. It is critical to assess the market offerings and solution providers, understand your customers and find the best-fit solution for your organization today while planning for future growth. In this session, you’ll learn the criteria to determine... ...read more...
                              Speaker(s)
                              Individual Speaker
                              Rich Siefert
                              Senior Consultant
                              FitForCommerce
                              Tracks:
                              • Preconference Workshop

                              Tuesday, June 06, 10:30 AM - 11:00 AM

                                If you are selling on the Amazon marketplace, one of the biggest considerations is how and when (or even if) to leverage Fulfillment By Amazon. Amazon has increased the costs to use the FBA service and also now offers Seller Fulfilled Prime, which has benefits but also puts extra demands... ...read more...
                                Tracks:
                                • Preconference Workshop
                                  This session will lay out one company's roadmap to B2B e-commerce success. Our speaker will describe how his company prepared for launch, what it learned as more distributors bought online, what changes the e-commerce team has made as a result and how it’s leveraging what it’s learned as it extends e-commerce... ...read more...
                                  Tracks:
                                  • Preconference Workshop

                                  Tuesday, June 06, 10:55 AM - 11:20 AM

                                    Finding the best-fit solution is difficult and time-consuming. From key functionality to essential value-add features, our speakers from Lonely Planet and MyBinding.com will explore what you should know and do when selecting your e-commerce platform. You’ll walk away with a framework for rigorous requirements-gathering, a checklist of best practices and... ...read more...
                                    Speaker(s)
                                    Co-Presenter
                                    Jeff McRitchie
                                    Vice President, Marketing
                                    MyBinding.com
                                    Co-Presenter
                                    Mike Nelson
                                    Global Director, E-Commerce
                                    Lonely Planet
                                    Tracks:
                                    • Preconference Workshop

                                    Tuesday, June 06, 11:00 AM - 11:30 AM

                                      The Buy Box is a coveted piece of Amazon real estate awarded to sellers based on an algorithm that takes into account competitive pricing, superb delivery and customer service. This session will cover the intricate details of repricing on Amazon to win the Buy Box and still make money, as... ...read more...
                                      Speaker(s)
                                      Individual Speaker
                                      Mike Duncan
                                      Founder
                                      Warehouse Skateboards
                                      Tracks:
                                      • Preconference Workshop

                                      Tuesday, June 06, 11:00 AM - 11:45 AM

                                        Selling on the internet allows B2B companies to expand their customer base using the same search engine marketing tactics that B2C sellers have used for decades. But search marketing and search engine optimization raise issues for B2B sellers that B2C companies don’t face. Our speakers, whose company has been selling... ...read more...
                                        Speaker(s)
                                        Co-Presenter
                                        Cris Young
                                        Executive Vice President
                                        Hudson Fasteners Inc.
                                        Co-Presenter
                                        Lisa Kleinhandler
                                        Chief Executive Officer
                                        Hudson Fasteners Inc.
                                        Tracks:
                                        • Preconference Workshop

                                        Tuesday, June 06, 11:20 AM - 11:45 AM

                                          So, you found your match. Now what? Platform selection is only the starting point to your journey for creating the perfect relationship with your solution vendor. In this session, we'll tell you what to watch for and how to avoid most common mistakes, such as not accounting for scalability and... ...read more...
                                          Speaker(s)
                                          Individual Speaker
                                          Cindy Holker
                                          Senior Vice President, Direct to Consumer
                                          Allen Edmonds
                                          Tracks:
                                          • Preconference Workshop

                                          Tuesday, June 06, 11:30 AM - 12:15 PM

                                            Third-party marketplace sellers receive a ton of data from Amazon. These 3P sellers can augment this intelligence by purchasing ARA Premium reports covering customer behavior, operations, market trends and other areas not available in the standard data package. There are also data providers outside Amazon that can provide important information.... ...read more...
                                            Speaker(s)
                                            Co-Presenter
                                            Aaron Conant
                                            Senior Manager, E-Commerce Sales, Business Development
                                            Perrigo
                                            Co-Presenter
                                            Mark Vandegrift
                                            Director, Product Management
                                            ChannelAdvisor
                                            Tracks:
                                            • Preconference Workshop

                                            Tuesday, June 06, 11:45 AM - 12:30 PM

                                              Now that you’ve assessed or upgraded your e-commerce platform, don’t forget the other guys! The ecosystem of key technologies has expanded to include more critical systems. Companies usually have unique processes, integrations and data storage and data flow needs. It’s necessary to develop a holistic understanding and plan for all... ...read more...
                                              Speaker(s)
                                              Co-Presenter
                                              Fred Chaloux
                                              Director, Enterprise Applications
                                              Sonos
                                              Tracks:
                                              • Preconference Workshop

                                              Tuesday, June 06, 11:45 AM - 12:45 PM

                                                A boxed lunch will be served adjacent to the session rooms....
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                                                • Preconference Workshop

                                                Tuesday, June 06, 12:15 PM - 1:15 PM

                                                  A boxed lunch will be served adjacent to the session rooms....
                                                  Tracks:
                                                  • Preconference Workshop

                                                  Tuesday, June 06, 12:30 PM - 1:30 PM

                                                    A boxed lunch will be served adjacent to the session rooms....
                                                    Tracks:
                                                    • Preconference Workshop

                                                    Tuesday, June 06, 12:45 PM - 1:30 PM

                                                      B2B buyers bring expectations honed in their off-duty shopping lives – and that means companies serving the B2B market must overcome the challenges long faced by their B2C colleagues. Many B2B sellers focus on personalization. Our speakers—a B2B seller and a technology vendor—will review how to take advantage of personalization... ...read more...
                                                      Speaker(s)
                                                      Co-Presenter
                                                      Dan Darnell
                                                      Vice President, Product Marketing
                                                      Kibo
                                                      Co-Presenter
                                                      Kyle Hilbrenner
                                                      Director, E-Commerce Searchandising
                                                      Zoro.com
                                                      Tracks:
                                                      • Preconference Workshop

                                                      Tuesday, June 06, 1:15 PM - 2:00 PM

                                                        Amazon provides brands many programs such as Amazon Marketing Services, Amazon Media Group and general merchandising support. We’ll start with a basic-level overview of the programs available and then do a deep dive into how to create merchandising plans and how to leverage the AMG team to heighten results of... ...read more...
                                                        Speaker(s)
                                                        Co-Presenter
                                                        Melissa Burdick
                                                        Vice President, E-Commerce
                                                        The Mars Agency
                                                        Tracks:
                                                        • Preconference Workshop

                                                        Tuesday, June 06, 1:30 PM - 1:50 PM

                                                          More and more brands are deciding to sell online before opening a physical store. But when the time comes to open a brick-and-mortar store, what are the strategic and technological considerations to take into account? Our speaker will discuss why the company decided to sell online and how they leverage... ...read more...
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                                                          • Preconference Workshop

                                                          Tuesday, June 06, 1:30 PM - 2:00 PM

                                                            The most authoritative source for product content is the manufacturer. Who knows better the product specifications, uses and details about a product? So it behooves manufacturers to share their product details with resellers. But sharing such data raises important issues. Those include: How to make sure the data is pertinent... ...read more...
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                                                            • Preconference Workshop

                                                            Tuesday, June 06, 1:50 PM - 2:10 PM

                                                              Customer relationship management technology is a critical tool that enables more relevant interactions with customers through smarter data collection, richer customer segmentation and powerful business intelligence. In this session, we discuss how to use, select and leverage CRM technology and loyalty program tools to support the customer experience....
                                                              Tracks:
                                                              • Preconference Workshop

                                                              Tuesday, June 06, 2:00 PM - 2:30 PM

                                                                When Coca-Cola Refreshments works out sales contracts with the hotel chains, hospitals, universities and other businesses, customers as well as sales reps speed up the ordering by placing e-commerce orders through mobile devices. Our speaker will discuss how Coca-Cola set up the technology to support mobile ordering integrated with its CRM... ...read more...
                                                                Tracks:
                                                                • Preconference Workshop
                                                                  Your annual agreement with Amazon can help or hinder your growth for the coming year and beyond. Amazon’s asks are big, and missteps are easy to make. Be an informed brand. Whether you’re negotiating with a senior leader or an automated Amazon robot (true), learn how to achieve your goals, what... ...read more...
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                                                                  • Preconference Workshop

                                                                  Tuesday, June 06, 2:10 PM - 2:30 PM

                                                                    Retailers understand that data collected from all channels and sources tell an important story. But the story does not clearly dictate how to activate, leverage and attribute data to a sale, conversion or loyalty. In this session, our speaker will share how data – product, marketing, customer, order data – is... ...read more...
                                                                    Speaker(s)
                                                                    Individual Speaker
                                                                    Ali Wing
                                                                    Chief Marketing Officer, Executive Vice President, Digital Commerce
                                                                    Maurices
                                                                    Tracks:
                                                                    • Preconference Workshop

                                                                    Tuesday, June 06, 2:30 PM - 2:45 PM

                                                                      Tracks:
                                                                      • Preconference Workshop

                                                                      Tuesday, June 06, 2:30 PM - 3:00 PM

                                                                        With 400 million products valued at more than $200 billion, Amazon is a rich resource of emerging trends and new product sourcing ideas. Top sellers study Amazon in search of gaps in the supply/demand curve to create new products to meet that market need. In this session, we’ll look at... ...read more...
                                                                        Speaker(s)
                                                                        Individual Speaker
                                                                        Brandon Harden
                                                                        Founder
                                                                        Real Deal Sales
                                                                        Tracks:
                                                                        • Preconference Workshop

                                                                        Tuesday, June 06, 2:45 PM - 3:15 PM

                                                                          Manufacturers that sell internationally have a great opportunity to reduce friction and increase profits by creating international e-commerce sites. But while going global on the internet is easier than finding worldwide reps and distributors, it’s still not easy. Our speaker will discuss the challenges and rewards of going global, including... ...read more...
                                                                          Speaker(s)
                                                                          Individual Speaker
                                                                          Annie Scopel
                                                                          Director, North America Customer Service
                                                                          Thule Inc.
                                                                          Tracks:
                                                                          • Preconference Workshop

                                                                          Tuesday, June 06, 2:45 PM - 3:25 PM

                                                                            In this session, HBC Digital’s senior vice president of digital marketing and the Workshop chair will lead a lightning round of 20 retail technology innovations, from data segmentation to in-store traffic analysis. The speakers will share which of these innovations stand out and why they matter to e-retailers...
                                                                            Speaker(s)
                                                                            Co-Presenter
                                                                            Bernardine Wu
                                                                            Chief Executive Officer
                                                                            FitForCommerce
                                                                            Co-Presenter
                                                                            Milton Pappas
                                                                            Senior Vice President, Digital Marketing
                                                                            HBC Digital
                                                                            Tracks:
                                                                            • Preconference Workshop

                                                                            Tuesday, June 06, 3:00 PM - 3:15 PM

                                                                              Tracks:
                                                                              • Preconference Workshop

                                                                              Tuesday, June 06, 3:15 PM - 3:45 PM

                                                                                Amazon spends more on research and development than any retailer in the United States and even more than most technology companies. In this session, we'll look at the latest Amazon innovations such as drones, groceries, restaurant delivery and other breaking news items that impact your Amazon business....
                                                                                Tracks:
                                                                                • Preconference Workshop
                                                                                  63% of B2B sellers say their online experience is worse than Amazon's, according to a survey by Internet Retailer. It’s a remarkable sentiment that only reflects market reality – Amazon sets the standards in many areas. A design and usability expert with a background in helping B2B sellers go online... ...read more...
                                                                                  Tracks:
                                                                                  • Preconference Workshop

                                                                                  Tuesday, June 06, 3:25 PM - 3:40 PM

                                                                                    With many brands and retailers now offering free shipping, next-day shipping, same-day delivery and pick-up in store, product delivery methods are a major factor in the consumer's purchase decision. This session will examine the technology underpinnings of a robust delivery system and what to look for next year....
                                                                                    Tracks:
                                                                                    • Preconference Workshop

                                                                                    Tuesday, June 06, 3:40 PM - 3:55 PM

                                                                                      Personalization is now a focal point in commerce. In this session, our speaker will discuss the personalization technology advancements they’re planning for in 2018....
                                                                                      Speaker(s)
                                                                                      Individual Speaker
                                                                                      Dana Klein
                                                                                      Vice President, E-Commerce
                                                                                      Reebok
                                                                                      Tracks:
                                                                                      • Preconference Workshop

                                                                                      Tuesday, June 06, 3:45 PM - 4:30 PM

                                                                                        Following the analysis of what makes AmazonBusiness.com so good, attendees will have the chance to find out what they need to do to put their sites into the same league as Amazon. Our expert design speakers will provide live critiques of B2B websites volunteered by attendees from the floor. Will... ...read more...
                                                                                        Speaker(s)
                                                                                        Co-Presenter
                                                                                        Craig Smith
                                                                                        Chief Executive Officer
                                                                                        Trinity Insight LLC
                                                                                        Tracks:
                                                                                        • Preconference Workshop

                                                                                        Tuesday, June 06, 3:45 PM - 4:45 PM

                                                                                          The last session of the Amazon & Me Workshop will be a wrap-up of the day's content and themes. Speakers from earlier in the day will open the mics to answer questions about aspects of selling on Amazon that were not answered in the course of the day or to... ...read more...
                                                                                          Speaker(s)
                                                                                          Co-Presenter
                                                                                          Eric Heller
                                                                                          Chief Executive Officer, Founder
                                                                                          Marketplace Ignition
                                                                                          Co-Presenter
                                                                                          Jamie Dooley
                                                                                          Head, Direct-to-Consumer, E-Commerce
                                                                                          Dorel Juvenile
                                                                                          Co-Presenter
                                                                                          Melissa Burdick
                                                                                          Vice President, E-Commerce
                                                                                          The Mars Agency
                                                                                          Co-Presenter
                                                                                          Scot Wingo
                                                                                          Co-Founder, Executive Chairman
                                                                                          ChannelAdvisor
                                                                                          Tracks:
                                                                                          • Preconference Workshop

                                                                                          Tuesday, June 06, 3:55 PM - 4:10 PM

                                                                                            In the past year, chatbots and other artificial intelligence-driven technologies have stepped into the customer service role, augmenting efforts in marketing and sales channels. With message-based purchases on the rise, how can your organization leverage this very personal and direct channel and what technology is needed to support it?...
                                                                                            Speaker(s)
                                                                                            Individual Speaker
                                                                                            Jon Mandell
                                                                                            Vice President, Marketing, Customer Experience
                                                                                            1-800-Flowers.com
                                                                                            Tracks:
                                                                                            • Preconference Workshop

                                                                                            Tuesday, June 06, 4:10 PM - 4:25 PM

                                                                                              With cloud computing quickly becoming the standard, it’s important to understand the “why” to determine your next move. We’ll discuss the technological pros and cons of going on the cloud, and how to determine if the cloud could be a good fit for your organization....
                                                                                              Tracks:
                                                                                              • Preconference Workshop

                                                                                              Wednesday, June 07, 8:15 AM - 8:30 AM

                                                                                                Speaker(s)
                                                                                                Co-Presenter
                                                                                                David Southworth
                                                                                                Vice President
                                                                                                IRCE | Emerald Expositions
                                                                                                Co-Presenter
                                                                                                Kurt Peters
                                                                                                Executive Editor
                                                                                                Internet Retailer
                                                                                                Tracks:
                                                                                                • Main Day 1

                                                                                                Wednesday, June 07, 8:30 AM - 9:00 AM

                                                                                                  Mobile is Sephora’s fastest-growing channel with the vast majority of its traffic coming from smartphones. Its app is also a go-to companion for the retailer’s store customers. Sephora achieved this by leveraging the power of mobile to deliver an immersive retail experience– that goes beyond mobile commerce and empowers shoppers... ...read more...
                                                                                                  Speaker(s)
                                                                                                  Keynote
                                                                                                  Mary Beth Laughton
                                                                                                  Senior Vice President, Digital
                                                                                                  Sephora
                                                                                                  Tracks:
                                                                                                  • Main Day 1

                                                                                                  Wednesday, June 07, 9:00 AM - 9:30 AM

                                                                                                    “Get over yourself.” In her trademark words of wisdom for every online entrepreneur, IRCE 2017 Special Guest speaker Barbara Corcoran will reveal how too much risk aversion can breed over-analysis and paralysis. Through long experience, the eminently successful “Shark Tank” investor and TV personality has come to prize perseverance when... ...read more...
                                                                                                    Speaker(s)
                                                                                                    Keynote
                                                                                                    Barbara Corcoran
                                                                                                    Shark Investor
                                                                                                    "Shark Tank" TV Series
                                                                                                    Tracks:
                                                                                                    • Main Day 1

                                                                                                    Wednesday, June 07, 9:30 AM - 10:30 AM

                                                                                                      Tracks:
                                                                                                      • Main Day 1

                                                                                                      Wednesday, June 07, 10:30 AM - 11:00 AM

                                                                                                        Many retailers see what Amazon and others are doing to personalize product recommendations and worry about keeping up. But the more they worry about the time and skill required, the longer it lingers on the back burner. This session will break through that with a look at various fast-track approaches... ...read more...
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                                                                                                        • Main Day 1
                                                                                                          As website design and usability best practices become standard, standing out from the crowd of online retailers becomes harder. One of the most fertile grounds for developing customer satisfaction is easy to overlook: order fulfillment and delivery. In this session, the head of logistics at a major department store chain... ...read more...
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                                                                                                          • Main Day 1
                                                                                                            Many fashion brands have direct-to-consumer businesses that compete with wholesale partners like Macy’s, Nordstrom, Amazon and others. But the race for the sale doesn’t have to be a race to the bottom. Smart tactics can lift all boats so everybody wins. Hear how Perry Ellis International uses collaborative, digital marketing techniques... ...read more...
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                                                                                                            • Main Day 1
                                                                                                              For the third consecutive year, results of a massive consumer survey by comScore and UPS will be released on the IRCE stage. Designed to offer retailers actionable advice on shoppers’ path to purchase, this year’s survey looks at the direction of both online and in-store retail as informed by how... ...read more...
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                                                                                                              • Main Day 1

                                                                                                              Wednesday, June 07, 11:00 AM - 11:30 AM

                                                                                                                The fulfillment landscape has changed a lot in just the past two years. Online retailers are fulfilling and shipping orders faster and as a result, customer expectations are going way up. The agreement that once served you well with your fulfillment provider may no longer satisfy changing consumer needs and... ...read more...
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                                                                                                                • Main Day 1
                                                                                                                  The pressure's on to find new ways to draw in shoppers, and retailers are flooding their sites, Instagram and Facebook with fresh content from photos to customer stories and more. But it's not volume that produces results in content marketing. It's how, when and where content connects with customers that drives... ...read more...
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                                                                                                                  • Main Day 1
                                                                                                                    The way retailers engage with customers in e-commerce is changing at a fast clip, driven by customer expectations and delivered by new technology. In this session, we will cover how companies should be thinking about cognitive computing – new systems that mimic the human brain in how they acquire and process... ...read more...
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                                                                                                                    • Main Day 1
                                                                                                                      Batteries Plus Bulbs had a robust website and a chain of 700 stores. Its investment in three different off-the-shelf systems to unite online and offline didn’t deliver a great cross-channel experience – but developing an omnichannel system in-house did. Within weeks of its launch, conversion rose from 0.2% to 1.6%... ...read more...
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                                                                                                                      • Main Day 1


                                                                                                                      Wednesday, June 07, 1:15 PM - 1:45 PM

                                                                                                                        There are seemingly infinite levers to pull to optimize all selling channels but without nailing the most essential three, there is no foundation on which to build long-term growth. This session will demonstrate the importance of consistent product content across all channels, how pricing can be adapted to each channel... ...read more...
                                                                                                                        Tracks:
                                                                                                                        • Main Day 1
                                                                                                                          Lifestyle retailer Dormify wanted to connect with its primary audience of young adults. Super-sensitive to the frequency and transparency of branded marketing campaigns, however, these digital natives tend to ignore any non-personalized communications in their inboxes. Our speaker will share how Dormify built personalized marketing interactions with young customers across... ...read more...
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                                                                                                                          • Main Day 1
                                                                                                                            Here’s a statistic that should wake up e-retailers’ customer service managers: 61% of customers use the web to find information before calling customer service, but only 11% of them resolve their issues through websites or FAQ pages. Clearly, web-based companies have done a poor job of creating customer-self service environment.... ...read more...
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                                                                                                                            • Main Day 1
                                                                                                                              The problem of counterfeit goods sold online is not limited to designer apparel and luxury goods, but this sector is unduly burdened. As a result, best practices for taking the offensive have emerged. Our expert on intellectual property and commercial law will outline basic tactics all e-retailers must deploy –... ...read more...
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                                                                                                                              • Main Day 1
                                                                                                                                Determining profitability with the sole yardstick of gross margin uses a blunt instrument for a complex task. Analyzing contribution margin opens new ways to increase profitability, but it can be a challenging calculation. Our speakers will offer expert perspective and detailed retailer experience on how contribution margin analysis pinpoints where... ...read more...
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                                                                                                                                • Main Day 1

                                                                                                                                Wednesday, June 07, 1:45 PM - 2:15 PM

                                                                                                                                  Merchants may see different elements of paid search in silos rather than as an integrated whole, but combining your approach to Google Shopping, AdWords and remarketing nets the most from paid search efforts. This session will cover how to use all three in capitalizing on the latest product search trends; how... ...read more...
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                                                                                                                                  • Main Day 1
                                                                                                                                    Retail’s traditional view of lifetime customer value is in big need of a reboot online. With trends that change at warp speed, infinite product choice and scads of new sales and ad channels vying for shoppers’ attention and dollars, the days of leisurely marketing to recoup customer acquisition costs are... ...read more...
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                                                                                                                                    • Main Day 1
                                                                                                                                      Conversion? Store associates do it best. Traffic? Websites draw the masses. Put them together so humans assist online shoppers and that’s making the most of digital and physical assets. Hear how Saks created and coached omnichannel sales associates to personalize the shopping experience online, yielding a trifecta of dividends: improved... ...read more...
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                                                                                                                                      • Main Day 1
                                                                                                                                        Our speaker's company has made shoppable -- searchable and sharable -- content a priority, via both print, online and mobile apps. In fact, creative content + mobile + data-driven personalization are foundational to the company’s five-year plan to grow market share. Our speaker will detail how editorial, imagery and e-commerce... ...read more...
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                                                                                                                                        • Main Day 1
                                                                                                                                          The delivery companies offer an array of services. This session will help you navigate the offerings and determine which services are best for you and where you can save money while getting your orders delivered in a timely fashion. In this session you will learn how to ensure you are... ...read more...
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                                                                                                                                          • Main Day 1

                                                                                                                                          Wednesday, June 07, 2:15 PM - 3:15 PM


                                                                                                                                          Wednesday, June 07, 3:15 PM - 3:45 PM

                                                                                                                                            Data-driven affiliate programs? Ditching the 20-year-old last click wins model? The future of affiliate marketing is already here in the form of improved attribution and dynamic commission splits. This session will cover the present and future of this key shift in the affiliate industry. We’ll also hear from a retailer... ...read more...
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                                                                                                                                            • Main Day 1
                                                                                                                                              Fun thing about apparel and fashion is the nature of the beast insists on innovation. Especially fun is that creative breakthroughs in this space translate nicely beyond the category and can be applied in other verticals such as fast-moving consumer goods and even B2B. Fashion and merchandising expert Lauren Freedman... ...read more...
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                                                                                                                                              • Main Day 1
                                                                                                                                                Nearly every online retailer needs additional help during the fourth quarter. And often the need is in the customer service department as consumers unfamiliar with the brand shop the site. Success in this crucial area can’t be left to chance. Our speaker will explain how her online T-shirt company starts... ...read more...
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                                                                                                                                                • Main Day 1
                                                                                                                                                  Expanding overseas brings a boatload of decisions surrounding product offering, marketing strategy, operations and whether to partner with locals or go it alone. I See Me!, a purveyor of personalized children’s books, entered three new markets in late 2016 (United Kingdom, France, China) via two business models to determine which... ...read more...
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                                                                                                                                                  • Main Day 1
                                                                                                                                                    A pile of data is overwhelming and useless until you know how to extract intelligence that guides merchandising and ordering decisions and reveals customer engagement tactics that shoppers welcome. Learn how to track demand, sales, transaction patterns – in store and online – and the impact of specific marketing initiatives... ...read more...
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                                                                                                                                                    • Main Day 1

                                                                                                                                                    Wednesday, June 07, 3:45 PM - 4:15 PM

                                                                                                                                                      Measuring the effectiveness of call center employees is notoriously difficult. Do you measure them on how many calls they handle in a shift? Maybe they’re shortchanging customers to get their numbers up? On upsell and cross sell dollars they achieve in a shift? What evidence exists that the rep created... ...read more...
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                                                                                                                                                      • Main Day 1
                                                                                                                                                        Most e-retailers recognize the opportunity email marketing offers around holidays, events and seasons, but it needn’t take an event to spark the kind of creativity that takes email marketing to the next level. In this session, we’ll hear how one retailer increased revenues by thinking outside the box in building... ...read more...
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                                                                                                                                                          It’s no secret that consumers use few apps with frequency. As a result, some fashion retailers have abandoned their apps to pursue other digital efforts. That’s not the only option. A deliberate focus on driving transactions via an app – rather than pushing lifestyle content or engaging socially -- can... ...read more...
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                                                                                                                                                            When it comes to inventory, being a Know-It-All is a very good thing. Visibility into orders, product availability by location and shipping status data is what permits an e-retailer to optimize the experience across each channel. Access to accurate and updated data increases efficiency and supports buy online/store pickup, ship... ...read more...
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                                                                                                                                                              This session pairs a former U.S. ambassador with China commerce expertise and a cosmetics retailer that made a successful China entry via Tmall, Alibaba’s leading online marketplace. Attendees will learn how to evaluate opportunities in China for their brand, how to design a market-entry strategy, and the advantages and limitations... ...read more...
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                                                                                                                                                              Wednesday, June 07, 4:15 PM - 4:45 PM

                                                                                                                                                                A store visit that doesn’t yield email addresses and mobile numbers is an opportunity lost to connect with shoppers across all touchpoints. Hear how Rainbow Shops’ in-store strategy to collect email addresses delivered an 85% success rate among customers who opted into the SMS program. Rainbow Shops’ David Cost will... ...read more...
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                                                                                                                                                                  Email continues to rank among the most effective channels for acquiring and retaining customers. But today, brands that don’t also incorporate consumers’ powerful engagement with social media are missing out. Email and social marketing work even better together. This session will explore email strategies and tactics -- such as retargeting... ...read more...
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                                                                                                                                                                    E-retailers in the fashion category know the brand persona dictates everything from the look of models chosen to the style of photography used, music on the catwalk and the voice of all messaging. Is your website design, flow -- indeed “speed” -- in total harmony with aspirations of the brand as... ...read more...
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                                                                                                                                                                      E-retailers selling into European countries experienced the initial effects of the United Kingdom’s decision one year ago to leave the European Union. But as Brexit plays out, things get complicated for U.S. e-retailers and many of the Top 500 that sell to British consumers. The protracted timeframe of the UK’s... ...read more...
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                                                                                                                                                                        Most credit cards in the U.S. now contain chips that improve their offline security. And that’s pushing more fraud online. Our speaker projects a 125% spike in online fraud caused in part by the spread of chip cards. Under such pressure, retailers must develop or buy more sophisticated payment security.... ...read more...
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                                                                                                                                                                        Thursday, June 08, 8:15 AM - 8:45 AM

                                                                                                                                                                          With $377.5 million in online sales in 2015, Under Armour is on fire in e-commerce. The maker of performance apparel and footwear is aligning consumers’ increasing use of mobile with technology that monitors fitness activity and performance online in a new strategy—one that has lessons for any online retailers eager to invent... ...read more...
                                                                                                                                                                          Speaker(s)
                                                                                                                                                                          Keynote
                                                                                                                                                                          George Hanson
                                                                                                                                                                          Vice President, North America E-Commerce and Brand House Stores
                                                                                                                                                                          Under Armour
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                                                                                                                                                                          • General Session

                                                                                                                                                                          Thursday, June 08, 8:45 AM - 9:15 AM

                                                                                                                                                                            E-commerce has never been as personalized as it is today, and Kidbox takes that to a whole new level: Giving shoppers what they want – before they know what that is. Using machine learning algorithms, Kidbox creates a mix of apparel pieces for shoppers based on personal style preferences. Each... ...read more...
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                                                                                                                                                                            Keynote
                                                                                                                                                                            Miki Racine Berardelli
                                                                                                                                                                            Chief Executive Officer
                                                                                                                                                                            Kidbox
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                                                                                                                                                                            • Main Day 2

                                                                                                                                                                            Thursday, June 08, 9:15 AM - 9:30 AM

                                                                                                                                                                              Not only is Amazon growing faster than Wal-Mart was in the days when it rose to dominance, but it is taking market share faster than Wal-Mart did. Though Wal-Mart claimed market share at the expense of local retailers, the physical constraints of retailing prevented the big box chain from consolidating its... ...read more...
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                                                                                                                                                                              Individual Speaker
                                                                                                                                                                              Allison Enright
                                                                                                                                                                              Editor
                                                                                                                                                                              Internet Retailer
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                                                                                                                                                                              • Main Day 2

                                                                                                                                                                              Thursday, June 08, 9:30 AM - 10:30 AM


                                                                                                                                                                              Thursday, June 08, 10:30 AM - 11:00 AM

                                                                                                                                                                                Most large retailers have digital analytics set up for tactical requirements, like tracking SEO and shopping cart abandonment. But senior executives may not be able to answer financial questions using analytics built for those purposes. Our brand speaker implemented analytics built for the needs of senior leadership. The goal: align... ...read more...
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                                                                                                                                                                                • Main Day 2
                                                                                                                                                                                  Brands talking to customers doesn’t ignite sales anymore. Real people with fierce followers do. In a recent study, 92% of consumers said they trust word-of-mouth and recommendations from friends above all other forms of advertising. Whether your brand is small and emerging or already a leader, this session will quantify... ...read more...
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                                                                                                                                                                                    Regardless of whether the digital spend focuses on driving awareness or lead generation, loyalty, sales or customer service, Facebook plays a pivotal role. Our speaker will show how to optimize customer interactions at every touchpoint and shorten the conversion channel by leveraging the entire Facebook ecosystem from display advertising, sponsored... ...read more...
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                                                                                                                                                                                      Well before other retailers opened marketplaces, Amazon was operating a giant marketplace. Today it is the leader in retailer-operated marketplaces and most e-retailers agree – no matter what other marketplaces you are selling on, you have to be on Amazon. This will be an opportunity for retailers to hear directly... ...read more...
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                                                                                                                                                                                        The eternal quest in online shopping is to recreate the real world—difficult to achieve with a flat screen. But some e-retailers are developing augmented reality for online shopping. They hope such an innovative experience will increase conversion rates and decrease returns. Our speakers will talk about how they developed their... ...read more...
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                                                                                                                                                                                        • Main Day 2

                                                                                                                                                                                        Thursday, June 08, 11:00 AM - 11:30 AM

                                                                                                                                                                                          Social media and ROI are no longer mutually exclusive. Many e-retailers have figured out how to monitor and measure impact of their efforts and those who don’t will be left behind. This session will explore social strategies that amplify promotions, increase sales and quantify return on investment. We’ll cover “you... ...read more...
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                                                                                                                                                                                          • Main Day 2
                                                                                                                                                                                            In an industry as diverse and complex as healthcare, HealthProductsForYou.com set out to become a one stop shop for all home healthcare needs. It grew quickly in the initial years but then sales hit a plateau. After attending IRCE and hearing the story of how a Top 500 retailer had created niche stores, CEO Naheed... ...read more...
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                                                                                                                                                                                            • Main Day 2
                                                                                                                                                                                              Segmenting your customers by behavior and needs is a proven way to sharpen marketing targets. But using data to create characters who personify the qualities of shoppers in different segments takes targeting to the next level, by building on statistics with qualitative insight that strengthens marketing decisions. This session will... ...read more...
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                                                                                                                                                                                                Jet.com came roaring out of the box as a new marketplace only two years ago. In its first year it racked up $50 billion in sales. In its second year, it was acquired by Walmart. Wow – what a ride! Now everyone is wondering what’s next. Can Jet keep its... ...read more...
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                                                                                                                                                                                                • Main Day 2
                                                                                                                                                                                                  Winter is coming – and with it, peak season for thousands of online retailers. While holiday revenue increases are easy to attain, additional in-season growth potential is often squandered. Learn how one company fortifies its holiday strategy with data such as shopping and product information benchmarked from last season, in... ...read more...
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                                                                                                                                                                                                  • Main Day 2


                                                                                                                                                                                                  Thursday, June 08, 1:15 PM - 1:45 PM

                                                                                                                                                                                                    What if your online store sold products so hot that millions of people hit your store at once and those products sold out within seconds, or minutes of being uploaded? Kith, a streetwear and fashion icon both on and offline, knows this situation all too well. Its highly exclusive, limited run collaborations with... ...read more...
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                                                                                                                                                                                                    • Main Day 2
                                                                                                                                                                                                      Every month, the amount of time consumers spend watching videos online goes up. Many retailers have yet to take advantage of that phenomenon, even though some retailers have known for years that even the simplest videos boost engagement rates and conversions. Our speaker will explain how one company created a ... ...read more...
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                                                                                                                                                                                                      • Main Day 2
                                                                                                                                                                                                        How is your business approaching its digital advertising budget? Silo'd media buying, where separate search, display and social budgets compete to show attribution, leads to sub-optimized ad campaigns. This session will explore how to roll up attribution across channels and within channels, connecting online and offline actions. Then our speakers... ...read more...
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                                                                                                                                                                                                        • Main Day 2
                                                                                                                                                                                                          With consumers’ growing influence to shape trends via social media comes an opportunity for e-retailers: Listen and learn from the content created and consumed by shoppers. Timberland, for example, tailors its outreach – from the earliest awareness stage through conversion -- based on cues from consumers. Our speakers will show... ...read more...
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                                                                                                                                                                                                          • Main Day 2
                                                                                                                                                                                                            Retailers who want to sell on online marketplaces face a plethora of choices, maybe even more than they know. The author of Internet Retailer’s 'Online Marketplaces: The Shopping Mall of the Future' report will discuss the marketplace options and help attendees determine where they should sell. She will compare each... ...read more...
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                                                                                                                                                                                                            • Main Day 2

                                                                                                                                                                                                            Thursday, June 08, 1:45 PM - 2:15 PM

                                                                                                                                                                                                              Traditional lifecycle messages flowing from events like birthday reminders or cart abandonment have been a powerful email engagement tactic. But with consumer behavior changing as people use more devices along the purchase path when considering and buying online, shouldn’t your lifecycle messaging strategy change, too? This session will offer an... ...read more...
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                                                                                                                                                                                                              • Main Day 2
                                                                                                                                                                                                                Once content was king, then commerce became king. Now the pendulum has swung back to content. In the past three years, Google has been rewarding with higher standing in search results sites that have original content. Google’s reasoning is that original content makes for a better consumer experience. That’s true... ...read more...
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                                                                                                                                                                                                                  Beyond the largest—Amazon, eBay, Walmart, Sears—and the well-known niches—Etsy, Build—there are dozens of smaller marketplaces. All aspire to be forces in connecting retailers with large amounts of consumers in the mood for buying. How is a retailer to sort through so many offerings and find the platforms that produce sales... ...read more...
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                                                                                                                                                                                                                  • Main Day 2
                                                                                                                                                                                                                    Chat bots, which use artificial intelligence software to simulate human conversation, are on the radar of retailers looking to technology to conserve resources. At our speaker’s retail company, the goal is for bots to manage most in-app chats, as well as respond to voice-based requests through apps, functions typically handled... ...read more...
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                                                                                                                                                                                                                    • Main Day 2
                                                                                                                                                                                                                      Video packs a powerful call-to-action punch – think how-to makeup tips and speedy meal prep. And with increased power on mobile, consumers are uploading and viewing more video than ever. Pinterest, which bills itself as a destination of discovery, expanded video search and recommendation functionality to help brands sell more... ...read more...
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                                                                                                                                                                                                                      • Main Day 2

                                                                                                                                                                                                                      Thursday, June 08, 2:15 PM - 3:15 PM

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                                                                                                                                                                                                                                • Main Day 2

                                                                                                                                                                                                                                Thursday, June 08, 3:15 PM - 3:45 PM

                                                                                                                                                                                                                                  Retailers who sell on the Amazon Marketplace have found that advertising on Amazon has become as important as advertising on the broader web. Thousands of retailers are selling there. And because the purchase intent at the Amazon Marketplace is astronomically higher than on the broader web, the competition for consumers’... ...read more...
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                                                                                                                                                                                                                                  • Main Day 2
                                                                                                                                                                                                                                    Affiliate marketing is more than loyalty and coupons. Content marketing--blogs, social media, video and other content that draws consumers to a retail site or product–is driving traffic, and a shopper’s decision may now take place at any moment of influence, wherever she may be online. These decision points–called micro-moments--are where... ...read more...
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                                                                                                                                                                                                                                    • Main Day 2
                                                                                                                                                                                                                                      The way consumers shop and interact with brands has changed rapidly, as have consumers’ expectations of the experience retailers offer online and in-store. This session explores best practices in implementing new technologies designed to interact with customers and provide a more personalized experience. Our speakers reveal what data from the world’s... ...read more...
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                                                                                                                                                                                                                                      • Main Day 2
                                                                                                                                                                                                                                        Forward-thinking marketers are wise to watch social media initiatives in China, a digital-first market where new tactics in social and content marketing get a test drive. By examining the behavioral evolution on China social platforms like WeChat and Weibo, retailers get a glimpse into how trends may play out in... ...read more...
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                                                                                                                                                                                                                                        • Main Day 2
                                                                                                                                                                                                                                          One given in retail website design: No one knows how or whether shoppers will use an intended feature unless you specifically ask them. Jet.com runs user research tests across all shopping experiences at least every other day to validate design decisions and identify areas of improvement. And Jet doesn’t just let... ...read more...
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                                                                                                                                                                                                                                          • Main Day 2

                                                                                                                                                                                                                                          Thursday, June 08, 3:45 PM - 4:15 PM

                                                                                                                                                                                                                                            Mobile shopping is very different from desktop online shopping and retailers that understand the differences enjoy a competitive advantage. This session will explain how Tophatter, a mobile-only auction site for fashion and electronics, created a mobile shopping experience that generates $180 million a year in sales from 8 million members.... ...read more...
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                                                                                                                                                                                                                                              Margins from marketplace sales are different from margins on your own website. This session will examine what’s important in computing marketplace profitability. Our speakers will help online retailers prioritize financial elements, analyze what weight to give to every aspect of financial analysis, determine the value of customers acquired through marketplaces,... ...read more...
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                                                                                                                                                                                                                                              • Main Day 2
                                                                                                                                                                                                                                                The power of social media influencers is not dictated solely by fan volume and flash. Relevance, authenticity and a unique point of view distinguish a brand when the content is curated for a specific audience. Behold “micro-influencers.” This subset of social personas can inspire a more loyal following, trust and... ...read more...
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                                                                                                                                                                                                                                                • Main Day 2
                                                                                                                                                                                                                                                  Internet retailers regularly replatform their customer-facing websites, switching from one solution to another. But, what about the back office? At every stage of growth, retailers must make strategic decisions about their back office, including functions such as order management and storing and handling product information. This session will outline what... ...read more...
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                                                                                                                                                                                                                                                  • Main Day 2
                                                                                                                                                                                                                                                    Texting is becoming consumers’ favorite communications tool. 97% of U.S. smartphone users text at least once a day, and 53% of Millennials would rather text than call, industry statistics show. But SMS messaging is underused by businesses to communicate with customers, spelling opportunity for retailers who master its strategic use.... ...read more...
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                                                                                                                                                                                                                                                    • Main Day 2

                                                                                                                                                                                                                                                    Thursday, June 08, 4:15 PM - 4:45 PM

                                                                                                                                                                                                                                                      One-third of all e-commerce is mobile, but consumers are now shopping across all devices and channels. As a result, creating seamless, multiscreen shopping experiences is critical to success. How will the omnichannel strategy evolve as users continue to gain more accessibility across channels, and what effect will that pace of change have... ...read more...
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                                                                                                                                                                                                                                                      • Main Day 2
                                                                                                                                                                                                                                                        Predictive analytics–a branch of analytics that models data on how customers have behaved to forecast how they might behave in the future--is on the radar of retail marketers everywhere as they seek to personalize outreach and prompt conversions. Unsure of where to start, however, many retailers don’t yet actually use this... ...read more...
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                                                                                                                                                                                                                                                        • Main Day 2
                                                                                                                                                                                                                                                          Online retailers have enthusiastically embraced marketplaces as generators of sales and customers that they might not have been able to gain any other way. But as with any business strategy, a prudent approach dictates that you not put too many eggs in one basket. This session will examine ways to... ...read more...
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                                                                                                                                                                                                                                                          • Main Day 2
                                                                                                                                                                                                                                                            Recognizing consumers are spending increasing blocks of time on Snapchat, Chubbies Shorts took its humor-infused campaign to the platform with a weekly video series. In this session, our speaker from Chubbies Shorts will detail how it developed the initiative, created the content and encouraged followers to promote via Twitter and other... ...read more...
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                                                                                                                                                                                                                                                            • Main Day 2
                                                                                                                                                                                                                                                              Some large retailers have granted outside developers access to their proprietary digital tools and protocols–their application program interface, or API--so as to create new customer experiences in new channels: for example, by adding a Buy button to a mobile application.  In a fast-changing online environment, “opening” its API and its... ...read more...
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                                                                                                                                                                                                                                                              • Main Day 2

                                                                                                                                                                                                                                                              Friday, June 09, 8:00 AM - 8:15 AM

                                                                                                                                                                                                                                                                This workshop’s chair will spell out the issues facing manufacturers who want to connect directly with consumers and provide tips that will help attendees get the moist out this day-long series....
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                                                                                                                                                                                                                                                                • Postconference Workshop
                                                                                                                                                                                                                                                                  This session sets up the workshop, drawing on the latest information on search and other key marketing channels gathered in the second annual digital marketing survey from Internet Retailer. The magazine’s editor of online marketing will share how retailers’ investment in search and other digital marketing avenues is changing, how... ...read more...
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                                                                                                                                                                                                                                                                  • Postconference Workshop

                                                                                                                                                                                                                                                                  Friday, June 09, 8:15 AM - 8:45 AM

                                                                                                                                                                                                                                                                    How do you really drive performance in enterprise retail through search marketing? Challenges like siloed departments, slow-moving processes and lack of resources are stubborn. But there are ways to move the needle. This session will address how to build an effective search marketing team whether your e-commerce organization is in-house... ...read more...
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                                                                                                                                                                                                                                                                    • Postconference Workshop
                                                                                                                                                                                                                                                                      The path to successfully selling direct to consumers is rocky and perilous. Retailers have spent 100 years or more understanding consumers. Many manufacturers are just getting into direct-to-consumer and have a lot to learn. Our speaker in this session successfully transitioned skincare company Bioelements from a B2B model selling through... ...read more...
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                                                                                                                                                                                                                                                                      • Postconference Workshop
                                                                                                                                                                                                                                                                        Everything on a website is measurable. The challenge is in gathering and interpreting the data. This session will walk attendees through the most important metrics of website usability and help them understand the metrics and how to apply them to improve your design and usability. Our speaker will explain why... ...read more...
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                                                                                                                                                                                                                                                                        • Postconference Workshop

                                                                                                                                                                                                                                                                        Friday, June 09, 8:45 AM - 9:15 AM

                                                                                                                                                                                                                                                                          As a retailer, your past experience with Google Shopping is instructive in your future dealings with it. But the combined experience of thousands of online retailers can be even more so. This session will feature aggregated findings from thousands of retailers on an online marketplace about what tactics and initiatives... ...read more...
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                                                                                                                                                                                                                                                                          Co-Presenter
                                                                                                                                                                                                                                                                          Bill Harding
                                                                                                                                                                                                                                                                          CEO
                                                                                                                                                                                                                                                                          Bonanza
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                                                                                                                                                                                                                                                                          • Postconference Workshop

                                                                                                                                                                                                                                                                          Friday, June 09, 8:45 AM - 9:30 AM

                                                                                                                                                                                                                                                                            Successfully selling to consumers means mastering areas that most manufacturers are not equipped to handle. Manufacturers stock inventory by crates or pallets, ship orders in the hundreds or thousands, and often lack high-volume customer service operations. To sell D2C, they need the ability to store and ship items one at... ...read more...
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                                                                                                                                                                                                                                                                              Just like fashion, website designs evolve. What was widely accepted two or three years ago has fallen out of favor today. Smart retailers keep up with the design changes because they know shoppers bring expectations to each site based on their experience at other sites. This session will chart the... ...read more...
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                                                                                                                                                                                                                                                                              • Postconference Workshop

                                                                                                                                                                                                                                                                              Friday, June 09, 9:15 AM - 10:15 AM

                                                                                                                                                                                                                                                                                IRCE 2017 brings back this popular live SEO reviews session that packs the room and has volunteers lined up at the microphone and down the aisle. SEO expert Stephan Spencer will offer instant, actionable assessments of how well volunteers’ e-commerce sites are optimized for search, where they are missing the... ...read more...
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                                                                                                                                                                                                                                                                                Individual Speaker
                                                                                                                                                                                                                                                                                Stephan Spencer
                                                                                                                                                                                                                                                                                Co-Author
                                                                                                                                                                                                                                                                                "The Art of SEO"
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                                                                                                                                                                                                                                                                                • Postconference Workshop

                                                                                                                                                                                                                                                                                Friday, June 09, 9:30 AM - 10:15 AM

                                                                                                                                                                                                                                                                                  Manufacturers of brands and products know the marketing landscape; they’ve been leaders for years in positioning products to consumers. But when it comes to selling direct online, they face new marketing challenges. Not only must they create demand (which they know lots about already), but they also must learn how... ...read more...
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                                                                                                                                                                                                                                                                                  • Postconference Workshop
                                                                                                                                                                                                                                                                                    The leading website design optimizers have well-oiled machines with cross-functional teams that run disciplined, insight-driven experiments that synchronize qualitative and quantitative data. Our speakers will explain how weBoost, a mobile phone service seller, used isolation testing to determine specific changes to its website that boosted conversion rates by 100% in... ...read more...
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                                                                                                                                                                                                                                                                                    • Postconference Workshop

                                                                                                                                                                                                                                                                                    Friday, June 09, 10:15 AM - 10:30 AM

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                                                                                                                                                                                                                                                                                          Friday, June 09, 10:30 AM - 11:15 AM

                                                                                                                                                                                                                                                                                            Manufacturers have learned that in the internet world, they can have a direct relationship with buyers of their products, something difficult to achieve offline. That golden opportunity comes with peril however—the risk of alienating retail distribution partners who fear the manufacturer is trying to cut out the retail channel. This... ...read more...
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                                                                                                                                                                                                                                                                                            • Postconference Workshop
                                                                                                                                                                                                                                                                                              Ever wanted to watch actual users in a neutral environment navigate your site? Here is your chance. Our design and usability expert will assign tasks to volunteers from the audience to perform on websites that attendees offer up for review. Will they get where you think they will? Will they... ...read more...
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                                                                                                                                                                                                                                                                                              • Postconference Workshop
                                                                                                                                                                                                                                                                                                That proven online marketing tactic—getting the right message to the right audience at the right time—gets harder when customers may be at any digital touchpoint at any stage on the purchase path. This session will address how one retailer formed a search marketing strategy to better understand its audience, then... ...read more...
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                                                                                                                                                                                                                                                                                                • Postconference Workshop

                                                                                                                                                                                                                                                                                                Friday, June 09, 11:15 AM - 11:45 AM

                                                                                                                                                                                                                                                                                                  This session will identify the 11 most common mistakes being made in online retail search—errors that may not be obvious to even the most seasoned marketer. With an emphasis on Google and Amazon, our speakers will cover search engine optimization, pay-per-click and Product Listing Ads. You’ll learn about specific issues... ...read more...
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                                                                                                                                                                                                                                                                                                    In spite of 70% of traffic in some cases coming from mobile devices, many online retailers do not have a mobile strategy. That is understandable, given the disruption that shifting to mobile creates in an organization. But the day of reckoning is coming and all retailers will be under pressure... ...read more...
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                                                                                                                                                                                                                                                                                                    • Postconference Workshop

                                                                                                                                                                                                                                                                                                    Friday, June 09, 11:15 AM - 12:00 PM

                                                                                                                                                                                                                                                                                                      Because manufacturers and retailers don’t know where a consumer will find product information while shopping, retailers and brand manufacturers must work together to make sure the right product content is available wherever, whenever and however consumers shop. This session will explore how close collaboration between retailer and manufacturer throughout the... ...read more...
                                                                                                                                                                                                                                                                                                      Speaker(s)
                                                                                                                                                                                                                                                                                                      Co-Presenter
                                                                                                                                                                                                                                                                                                      Christian Santiago
                                                                                                                                                                                                                                                                                                      Strategic Partner Development Lead
                                                                                                                                                                                                                                                                                                      Google Manufacturer Center
                                                                                                                                                                                                                                                                                                      Co-Presenter
                                                                                                                                                                                                                                                                                                      Rob Gonzalez
                                                                                                                                                                                                                                                                                                      Co-Founder
                                                                                                                                                                                                                                                                                                      Salsify
                                                                                                                                                                                                                                                                                                      Co-Presenter
                                                                                                                                                                                                                                                                                                      Sonesh Shah
                                                                                                                                                                                                                                                                                                      Director, Digital
                                                                                                                                                                                                                                                                                                      Bosch Power Tools
                                                                                                                                                                                                                                                                                                      Tracks:
                                                                                                                                                                                                                                                                                                      • Postconference Workshop

                                                                                                                                                                                                                                                                                                      Friday, June 09, 11:45 AM - 12:15 PM

                                                                                                                                                                                                                                                                                                        SEO’s a moving target and staying on top of trends is tough. This session will offer expert insights and retailer experience in covering what works for SEO today. Our speakers will share 20 new and lesser-known SEO strategies retailers aren’t using today – advanced enough for the seasoned SEO manager... ...read more...
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                                                                                                                                                                                                                                                                                                        • Postconference Workshop
                                                                                                                                                                                                                                                                                                          Voice-activated mobile is no longer in the future. Consumers use voice for sending texts, inputting reminders to their phones, and to ask Google and Siri questions. This has huge implications for mobile shopping, including how to design a site to accommodate a much less directed experience, how to allow for... ...read more...
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                                                                                                                                                                                                                                                                                                          • Postconference Workshop

                                                                                                                                                                                                                                                                                                          Friday, June 09, 12:00 PM - 12:30 PM

                                                                                                                                                                                                                                                                                                            Retailers are used to dealing with customer returns; they are a fact of life in retail. But  manufacturers selling direct to consumers may have a different view. Many do not expect returns, and they may not be equipped to handle single-item returns or know what to do with product once... ...read more...
                                                                                                                                                                                                                                                                                                            Speaker(s)
                                                                                                                                                                                                                                                                                                            Co-Presenter
                                                                                                                                                                                                                                                                                                            Jesse Carstens
                                                                                                                                                                                                                                                                                                            Senior Manager, E-Commerce Operations
                                                                                                                                                                                                                                                                                                            Deckers Outdoor Corp.
                                                                                                                                                                                                                                                                                                            Co-Presenter
                                                                                                                                                                                                                                                                                                            Patrick Allard
                                                                                                                                                                                                                                                                                                            Senior Vice President, Sales
                                                                                                                                                                                                                                                                                                            Newgistics
                                                                                                                                                                                                                                                                                                            Tracks:
                                                                                                                                                                                                                                                                                                            • Postconference Workshop

                                                                                                                                                                                                                                                                                                            Friday, June 09, 12:15 PM - 1:00 PM

                                                                                                                                                                                                                                                                                                              Link building is the one of the most important components of a successful SEO campaign, but does it also have to be one of the most frustrating? In this session you'll learn actionable tips and tactics to dramatically improve your search presence with link building, including first-person retailer experience in... ...read more...
                                                                                                                                                                                                                                                                                                              Speaker(s)
                                                                                                                                                                                                                                                                                                              Co-Presenter
                                                                                                                                                                                                                                                                                                              Jeff Oxford
                                                                                                                                                                                                                                                                                                              Tracks:
                                                                                                                                                                                                                                                                                                              • Postconference Workshop

                                                                                                                                                                                                                                                                                                              Friday, June 09, 12:15 PM - 1:15 PM

                                                                                                                                                                                                                                                                                                                Here is the chance to get some quick fixes for your website or mobile site, learn that your site needs an overhaul or get the validation you need to take to your boss that all is good. Our expert speakers will review sites that attendees volunteer from the floor. They... ...read more...
                                                                                                                                                                                                                                                                                                                Speaker(s)
                                                                                                                                                                                                                                                                                                                Co-Presenter
                                                                                                                                                                                                                                                                                                                Eric Yonge
                                                                                                                                                                                                                                                                                                                President
                                                                                                                                                                                                                                                                                                                EY Studios
                                                                                                                                                                                                                                                                                                                Co-Presenter
                                                                                                                                                                                                                                                                                                                Josh Levine
                                                                                                                                                                                                                                                                                                                Chief Experience Officer
                                                                                                                                                                                                                                                                                                                Cake & Arrow
                                                                                                                                                                                                                                                                                                                Tracks:
                                                                                                                                                                                                                                                                                                                • Postconference Workshop

                                                                                                                                                                                                                                                                                                                Friday, June 09, 12:30 PM - 1:15 PM

                                                                                                                                                                                                                                                                                                                  Consumers navigating a website expect a different experience from B2B buyers navigating a website. Consumers expect great product detail, beautiful photography, the ability to store products for later consideration and speedy checkout with a credit card. B2B buyers are more interested in quantities available, options for shipping large numbers of... ...read more...
                                                                                                                                                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                                                                                                                                                  Co-Presenter
                                                                                                                                                                                                                                                                                                                  Adam Brown
                                                                                                                                                                                                                                                                                                                  Executive Creative Director
                                                                                                                                                                                                                                                                                                                  Gorilla Group
                                                                                                                                                                                                                                                                                                                  Co-Presenter
                                                                                                                                                                                                                                                                                                                  Kevin Eichelberger
                                                                                                                                                                                                                                                                                                                  Founder & CEO
                                                                                                                                                                                                                                                                                                                  Blue Acorn
                                                                                                                                                                                                                                                                                                                  Tracks:
                                                                                                                                                                                                                                                                                                                  • Postconference Workshop

                                                                                                                                                                                                                                                                                                                  Friday, June 09, 1:15 PM - 2:15 PM

                                                                                                                                                                                                                                                                                                                    A boxed lunch will be served adjacent to the session rooms....
                                                                                                                                                                                                                                                                                                                    Tracks:
                                                                                                                                                                                                                                                                                                                    • Postconference Workshop
                                                                                                                                                                                                                                                                                                                      A boxed lunch will be served adjacent to the session rooms....
                                                                                                                                                                                                                                                                                                                      Tracks:
                                                                                                                                                                                                                                                                                                                      • Postconference Workshop
                                                                                                                                                                                                                                                                                                                        A boxed lunch will be served adjacent to the session rooms....
                                                                                                                                                                                                                                                                                                                        Tracks:
                                                                                                                                                                                                                                                                                                                        • Postconference Workshop

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