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Sunday, March 12, 10:30 AM - 11:30 AM

    Today’s online landscape is growing in both sophistication and complexity. Customers now seek out businesses, products or services online and competition for that space is fierce. Retailers who have not embraced this digital reality have already begun to see business suffer and as online technology continues to evolve, the divide... ...read more...
    Speaker(s)
    Speaker/Presenter
    Shane O'Neill
    VP Fruchtman Marketing

      Sunday, March 12, 11:50 AM - 12:50 PM

        Having a social media strategy is no longer a nice option – it's an essential part of building and sustaining your business. But how do you get it right? In this session, you'll hear from those in the industry, as well as experts, on how to make social media work... ...read more...
        Speaker(s)
        Moderator
        Michelle Graff
        Editor in Chief
        National Jeweler
        Panelist
        Marion Fasel
        Founder and Editorial Director
        The Adventurine
        Panelist
        Ryan Malone
        Senior Business Development Manager
        Likeable Jewelers
        Panelist
        Stephanie Gottlieb
        Founder
        Stephanie Gottlieb Fine Jewelry

          Sunday, March 12, 1:10 PM - 2:10 PM

            This breakout session will dive deeper into developing an online strategy to compete in today’s changing retail landscape. Through an open discussion with those attending, we’ll answer questions to your particular obstacles and look closer into some of the most common digital marking opportunities and how to use them effectively.... ...read more...
            Speaker(s)
            Speaker/Presenter
            Shane O'Neill
            VP Fruchtman Marketing

              Sunday, March 12, 2:30 PM - 3:30 PM

                Whether it’s generational shifts, competition or use of technology, consumer attitudes and buying habits are always changing. Join us for this panel discussion where we’ll look at how these changes are impacting your business and how you can adjust in order to attract and connect with customers....
                Speaker(s)
                Moderator
                Michelle Graff
                Editor in Chief
                National Jeweler
                Panelist
                Chris Coleman
                President and Owner
                Nelson Coleman Jewelers
                Panelist
                Kate Peterson
                President and CEO
                Performance Concepts
                Panelist
                Stephanie Gottlieb
                Founder
                Stephanie Gottlieb Fine Jewelry

                  Monday, March 13, 8:00 AM - 10:00 AM

                  • Room: 1B04-05
                  What issues are keeping you up at night? Join this roundtable discussion to share concerns and brainstorm solutions with other jewelry retailers on key topics that impact your business. Complimentary breakfast will be available. Attendees are asked to RSVP and come prepared with their concerns and/or solutions on one or more... ...read more...

                    Monday, March 13, 10:40 AM - 11:40 AM

                      Do you want to know which jewelry styles will be popular? What if we told you that knowing and promoting popular jewelry styles can increase foot traffic and carrying the trends can improve your sales? Now we have your attention! Join Amanda Gizzi, JA's Director of PR & Events and... ...read more...
                      Speaker(s)
                      Speaker/Presenter
                      Amanda Gizzi
                      Director of Public Relations & Events
                      Jewelers of America

                        Monday, March 13, 12:00 PM - 1:00 PM

                          This session will look at how jewelers can use social media to build and grow their business, this year and beyond. Led by Likeable Local CEO, Dave Kerpen, the session will offer insight on the best strategies for connecting with and growing your customer base across the most import social... ...read more...
                          Speaker(s)
                          Speaker/Presenter
                          Dave Kerpen
                          CEO
                          Likeable Jewelers

                            Monday, March 13, 1:20 PM - 2:20 PM

                              The task of hiring top salespeople is among the most challenging in the jewelry industry today, with major implications on both your short and long-term success. What exactly do you look for: experience, personality, skill or education? How do you know when you have it? Once you hire that potential superstar, how can... ...read more...
                              Speaker(s)
                              Speaker/Presenter
                              Kate Peterson
                              President and CEO
                              Performance Concepts

                                Monday, March 13, 2:40 PM - 3:40 PM

                                  What your customers are saying about you online is more important than your website, social media posts, or paid online ads. Consumers now realize that with enough money, any company can make themselves appear perfect online. Even though your website and social media posts are still the most important factors... ...read more...
                                  Speaker(s)
                                  Speaker/Presenter
                                  Matthew Perosi
                                  Chief Thinker
                                  Sapphire Collaborative