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Moving the HME Industry Forward

 

The below information is for the 2017 event.

Please note, workshops are not included with a conference pass. Workshops are available as add-ons to your expo or conference pass.

Select Criteria: Session Type = Session

Monday, February 27, 10:00 AM - 11:00 AM

  • Room: Palm C
EFA Track: Successful Aging in the Home and Community   Speaker(s): Debbie de Fiddes, Member, Design Institute of Australia, and Managing Director/Owner, De Fiddes Design   A large number of older people prefers to remain in their own homes rather than move to any form of  senior housing. Housing for the future needs to... ...read more...
Tracks:
  • Session

Monday, February 27, 11:15 AM - 12:15 PM

  • Room: South Seas H
The CBIC will provide updates on the Competitive Bidding Program to include the following:  status on Round 2 Recompete/National Mail Order Recompete post-implementation, Round 1 2017 post-implementation, and preparation for Round 2019 registration and bidding....
Speaker(s)
Speaker/Presenter
Elaine Hensley
Chief Liaison
Palmetto GBA
Tracks:
  • Session
  • Room: South Seas J
In this session, Medtrade brings together some of the best in the business when it comes to marketing HME online. This diverse panel will explain how providers can stand out online with a content marketing strategy. ARI's Bill Wagner, Golden Tech's Tim Robinson, and VGM's Christina Throndson will help you... ...read more...
Speaker(s)
Moderator
Anna McDevitt
President
Laboratory Tactical Consulting
Panelist
Bill Wagner
Director of Product Marketing
ARI
Panelist
Christina Throndson
Director of Business Development
VGM Forbin
Tracks:
Handout(s)
  • Session
  • Room: Palm C
EFA Track: Successful Aging in the Home and Community   Speaker(s): Eugenia Victoria Ellis, PhD, MS, Associate Professor, Drexel University; Donald L. McEachron, PhD, Teaching Professor and Coordinator for Academic Assessment and Quality Improvement, Drexel University; David A. Kratzer, BArch, MArch, Adjunct Associate Professor, Philadelphia University, Robert Fryer, BArch, MArch, Philadelphia University   Bioengineering applies... ...read more...
Tracks:
  • Session
  • Room: South Seas G
Running a successful company while maintaining employee morale into today’s environment can be a tumultuous balancing act.  Managers continue to struggle with staying on top of current issues while attempting not to fall short in the day-to-day operations that keep business moving.  From the initial hiring and training process through... ...read more...
Speaker(s)
Co-Presenter
Kit Shellhouse
Vice President of Operations
ECS Billing & Consulting North
Co-Presenter
Miriam Lieber
President
Lieber Consulting LLC
Tracks:
Handout(s)
  • Session
  • Room: South Seas I
Great looking and solid operating stores is only part of a successful retail operation.  Long term success depends on solid foot traffic and repeat customers.  In short, it’s about marketing to the right customer with the right message. Join the VGM Retail team, retail marketing experts and HME providers for... ...read more...
Speaker(s)
Panelist
ARAM SUSONG
Director of Marketing
VGM Group, Inc.
Panelist
Brandon Noble
Director of Medical Sales and Marketing
Vionic Group, LLC
Moderator
Maria Markusen
Director of Development
VGM Retail Services
Panelist
MARK NICOTERA
President
AZ MediQuip, Inc.
Panelist
SARA BARBER
Director of Marketing & Business Development
AZ MEDIQUIP
Panelist
TIM RUTTI
President
Valley Medical Supplies
Tracks:
Handout(s)
  • Session

Monday, February 27, 1:45 PM - 2:45 PM

  • Room: South Seas J
DME MAC Provider Outreach and Education representatives will provide the supplier community with information concerning recent changes in the Medicare program.  The panelists will also provide updates from their DME MAC.  There will be time allotted for questions from attendees at the conclusion of the presentation portion of the session....
Speaker(s)
Moderator
CINDY WHITE
DME Education Consultant
Noridian
Tracks:
Handout(s)
  • Session
  • Room: South Seas H
Knowing key triggers in your organization, what it takes to improve and seizing opportunities are all signs of real leadership and a forward thinking mindset. Utilize operational best practices to help move your business to the next level amid constant third party challenges. Using real case scenarios of HME change... ...read more...
Speaker(s)
Panelist
ALLEN CLARK
CEO
PERFORMANCE HOME MEDICAL
Panelist
Joey Graham
Vice President, Operations
Prometheus Group, Inc.
Moderator
Miriam Lieber
President
Lieber Consulting LLC
Panelist
TODD USHER
Owner
HOME OXYGEN COMPANY
Tracks:
Handout(s)
  • Session
  • Room: South Seas G
In this session, we will use real examples to walk through a mock audit of a file. It is not enough to verify a document is in the file, you must verify the content and information in the document. During our mock audit, we will review some of the hot... ...read more...
Speaker(s)
Co-Presenter
Andrea Stark
Reimbursement Consultant
MiraVista, LLC
Co-Presenter
Stephanie Greene
Executive Vice President, Business Development
ACU-Serve Corp.
Tracks:
Handout(s)
Sponsored by: Allegiance Group
  • Session
  • Room: South Seas I
The first of its kind on the Medtrade conference schedule, this session focuses on the multi-faceted business of patient engagement. Our panel of communication experts will explain how to effectively engage patients. • Bill Wagner of ARI will discuss the best practices of HME content marketing & ecommerce. • Margaret Linkdskog of... ...read more...
Speaker(s)
Moderator
Anna McDevitt
President
Laboratory Tactical Consulting
Panelist
Bill Wagner
Director of Product Marketing
ARI
Panelist
Kelly Turner
Director - People for Quality Care
Division of VGM Group, Inc.
Panelist
Margaret Linkdskog
Director of Operations
AllCall Connect
Tracks:
  • Session

Monday, February 27, 2:00 PM - 3:00 PM

  • Room: Palm C
EFA Track: Successful Aging in the Home and Community   Speaker(s): David Knapp, AIA, LEED AP BD+C, Project Design Principal, Haskell Architects and Engineers, P.A.; Craig Johnston, Managing Partner, Union Village, LLC   Union Village is an integrated healthy city of tomorrow that's here today. It’s a 172-acre, mixed-use, wellness-focused development in Henderson, Nev.... ...read more...
Tracks:
  • Session

Monday, February 27, 3:00 PM - 4:00 PM

  • Room: South Seas G
There is quite a bit of activity at CMS headquarters in Baltimore and on Capitol Hill. Fortunately for the DME industry, Kim works daily with CMS, Jay spends every day in legislative trenches and John’s second home is Capitol Hill. In this interactive session, Kim and John will discuss the... ...read more...
Speaker(s)
Panelist
Jay Witter
Vice President of Government Affair
American Association for Homecare
Moderator
John Gallagher
VP of Government Relations
VGM
Panelist
Kim Brummett
Vice President Regulatory Affairs
American Association for Homecare
Panelist
Mark Highley
Vice President - Regulatory Affairs
VGM Group
Tracks:
Handout(s)
  • Session
  • Room: South Seas I
On this panel we will have the top HME merchandiser consultant bring along other Providers and manufactures who excel at merchandising stores that enhance sales and the customer experience. Learn the secret to make your merchandise POP and having products displayed in a manner where customers will be coming in... ...read more...
Speaker(s)
Panelist
Charles Copley
Executive Vice President of Sales and Marketing
Golden Technologies Inc
Moderator
Maria Markusen
Director of Development
VGM Retail Services
Panelist
ROB BAUMHOVER
Director of Retail
THE VGM GROUP
Panelist
SCOTT DAVIS
President
CONTOUR PRODUCTS, INC.
Tracks:
Handout(s)
  • Session
  • Room: South Seas H
With all the doom and gloom encompassing the HME industry, wouldn’t it be nice to hear some good news about being a provider in today’s environment? Believe it or not, there are providers experiencing success during these challenging times. They have stood up to payers, leveraged technology, embraced change, increased... ...read more...
Speaker(s)
Panelist
Erik Mickelson
CEO
Howard's Medical Supply
Panelist
Gordy Fox
Chairman
Home Care Delivered
Moderator
Sarah Hanna
President
ECS Billing & Consulting North
Panelist
Steve Burman
CEO
Burman's Medical Supplies
Tracks:
Handout(s)
  • Session
  • Room: South Seas J
In today's high tech world, data is being utilized to increase efficiencies and identify new opportunities for growth. The Affordable Care Act has led to a technological boom in data available in the HME marketplace. It seems everyone is utilizing "big data," so why aren't HMEs? With competitive bidding now... ...read more...
Speaker(s)
Panelist
JASON DILLON
National Account Executive
PlayMaker CRM
Moderator
Ryan Ball
Director
VGM Market Data
Panelist
TIMOTHY KRINGEL
LEXISNEXIS
Tracks:
Handout(s)
  • Session

Monday, February 27, 3:15 PM - 4:15 PM

  • Room: Palm C
EFA Track: Successful Aging in the Home and Community   Speaker(s): Michael Perry, AIA, NCARB, LEED AP, Executive Vice President, Principal; Roberta Virva, MSPT, Clinical Research Project Manager, John F. Butzer Center for Research and Innovation, Mary Free Bed Rehabilitation Hospital; Johnathan Clark, AIA, ACHA, EDAC, LEED AP, Healthcare and Senior Living... ...read more...
Tracks:
  • Session

Monday, February 27, 4:15 PM - 5:15 PM

  • Room: South Seas H
Now that competitive bidding has … unfortunately … been in place for several years, a number of legal issues have arisen and have been addressed by CMS. This panel will discuss these legal issues. In particular: (i) we will examine if the DME supplier can cease serving competitive bid patients... ...read more...
Speaker(s)
Co-Presenter
Denise Leard
Attorney
Brown & Fortunato, P.C.
Co-Presenter
Jeffrey Baird
Attorney
Brown & Fortunato, P.C.
Tracks:
Handout(s)
  • Session
  • Room: South Seas G
The DME industry is young and it grew up unregulated. However, over the past 10 years it is as if CMS and Capitol Hill are making up for lost time. The industry is now caught in a "perfect storm" of competitive bidding, lower reimbursement, audits, and stringent documentation requirements. In... ...read more...
Speaker(s)
Co-Presenter
Bradley Howard
Attorney
Brown & Fortunato, P.C.
Co-Presenter
Miriam Lieber
President
Lieber Consulting LLC
Co-Presenter
Stephanie Greene
Executive Vice President, Business Development
ACU-Serve Corp.
Moderator
TODD MOODY
Health Care Attorney
Brown & Fortunato, P.C.
Tracks:
Handout(s)
  • Session
  • Room: South Seas I
Sponsored by HomeCare magazine We have increased the competitive nature of this session with the Medtrade audience voting for the top three Innovative Retail Products. Medtrade judges will pick the top eight entries to be presented and attendees and judges will then vote for the top three products. You be the... ...read more...
Speaker(s)
Moderator
Jim Greatorex
Vice President
Accessible Home Improvements of America (AHIA)
Tracks:
  • Session
  • Room: South Seas J
Providers today are faced with a myriad of challenges and multiple moving targets from a payment and regulatory point of view. Gone are the days of the diversified DME and "being all things to all people." How do you manage the repositioning and specialization of your organization and how can... ...read more...
Speaker(s)
Moderator
Gary Sheehan
CEO
Cape Medical Supply, Inc
Panelist
Jennifer Leon
Vice President
Brightree Patient Collections
Panelist
JOHN SKORO
Managing Partner
XMED Oxygen & Medical Equipment
Tracks:
Handout(s)
  • Session

Tuesday, February 28, 8:00 AM - 9:45 AM

  • Room: South Seas E
As the largest national association representing the HME industry, AAHomecare is on the front lines in Washington, DC fighting for its members. This your chance to get the insider's perspective on what is happening now and what is up next on Capitol Hill, at CMS and where the industry is... ...read more...
Speaker(s)
Co-Presenter
JAY WITTER
AMERICAN ASSOCIATION FOR
Co-Presenter
KIM BRUMMETT
AAHOMECARE
Co-Presenter
TOM RYAN
AMERICAN ASSOCIATION FOR
  • Session

Tuesday, February 28, 10:30 AM - 11:30 AM

  • Room: Palm C
EFA Track: Caregiving   Speaker(s): Genevieve Goyer, APDIQ, IDC, Interior Designer, A Echelle Humaine   Most residences for the elderly follow a similar design model and offer standardized living quarters.  This tends to limit the personalization of the space, thus limiting the attachment to place and the feeling of being at home. Following observations... ...read more...
Tracks:
  • Session

Tuesday, February 28, 1:30 PM - 2:30 PM

  • Room: South Seas B
The audit landscape is ever-changing. This annual presentation provides the attendee with information pertaining to current trends in audit activity as well as information regarding the overall environment including legislative activity and contract updates.  It will also include a discussion of current activity by the GAO, OMHA, Senate Finance Committee,... ...read more...
Speaker(s)
Co-Presenter
Denise Leard
Attorney
Brown & Fortunato, P.C.
Co-Presenter
Wayne van Halem
President
The van Halem Group, A Division of VGM Group, Inc
Tracks:
Handout(s)
  • Session
  • Room: South Seas H
A DME supplier can no longer survive while being dependent on Medicare fee-for-service.  With competitive bidding, stringent documentation requirements, lower reimbursement, post-payment audits, and the fact that Medicare is tightening its purse strings, Medicare fee-for-service should only be a component of the supplier’s total income stream.  There are 78 million... ...read more...
Speaker(s)
Panelist
Andrea Stark
Reimbursement Consultant
MiraVista, LLC
Panelist
Jeffrey Baird
Attorney
Brown & Fortunato, P.C.
Moderator
Jim Greatorex
Vice President
Accessible Home Improvements of America (AHIA)
Tracks:
Handout(s)
  • Session
  • Room: South Seas G
Presented by the National Supplier Clearinghouse Medicare Administrative Contractor, DMEPOS suppliers attending this session will be made aware of policy updates that impact their Medicare enrollment. In addition, they’ll find out about fingerprint-based background checks, know which supplier standards standout, and be revitalized with a PECOS refresher. Are you currently... ...read more...
Speaker(s)
Co-Presenter
MICHAEL HOLOMAN
Supplier Relations Representative
National Supplier Clearinghouse
Co-Presenter
Nancy Parker
Director
National Supplier Clearinghouse - Palmetto GBA
Tracks:
Handout(s)
  • Session
  • Room: South Seas J
Private and public payers, including federal and local governments, are searching for ways to transform health care in America by exploring alternative payment models. Integrated Care Models (ICMs) and incentives for decreased readmissions are being explored as payers transition away from traditional care models. Hospitals are now finding that the... ...read more...
Speaker(s)
Panelist
Cheryl London
Director of Clinical Operations
HealthCall, LLC
Panelist
Christine Cunningham RRT
Director of Clinical Services and Business Development
CHI Health at Home
Panelist
Nick Macmillan
Director, Respiratory Network
MED GROUP, THE
Moderator
Ron Dixon
Vice President of Consulting
Lab Tactical Consulting
Tracks:
Handout(s)
  • Session
  • Room: South Seas D
Certain CMS “final rules,” as well as those still in the “proposed” stage, seem to suggest that the competitive bidding program, as we know it today, may be in for an overhaul. Coupled with prospective legislative “fixes” addressing a “new and improved” auction for future rounds, the DME industry may... ...read more...
Speaker(s)
Panelist
Cara Bachenheimer
Sr.VP, Government Relations
Invacare Corp.
Moderator
Mark Higley
Vice President of Regulatory
VGM Group
Panelist
Seth Johnson
Senior Vice President of Government Affairs
K & S SURF
Tracks:
  • Session
  • Room: South Seas A
HME companies do more than deliver medical supplies to patient homes and post-acute care organizations. They deliver care.  How often are owners and managers really checking in with their staff outside of emails and meetings to ensure operations are on task? When was the last time management sat down and... ...read more...
Speaker(s)
Panelist
Aimee Swope
Customer Success Specialist
Apacheta Corporation
Panelist
Esther Apter
CEO
Medforce Technologies
Moderator
Kit Shellhouse
Vice President of Operations
ECS Billing & Consulting North
Tracks:
Handout(s)
  • Session

Tuesday, February 28, 2:30 PM - 3:30 PM

  • Room: Palm C
EFA Track: Caregiving   Speaker(s): Bonnie Cauthorn, IIDA, ASID, NCIDQ, Principal, Design Source Inc.   This session offers the unique perspective of the caregiver and how that perspective can, and should, influence the design of senior living environments. Attendees will witness and understand the activities, environment, and emotions the caregivers experience on a daily... ...read more...
Tracks:
  • Session

Tuesday, February 28, 2:45 PM - 3:45 PM

  • Room: South Seas D
On June 23, 2016, CMS published the July Fee Schedule for DME suppliers … and it is ugly. The rates encompass the expansion of competitive bid rates to non-CBAs. The cuts range between 45%-59% on common respiratory products, but reach 82% on TENS units and Enteral IV Poles. The bottom... ...read more...
Speaker(s)
Moderator
Jeffrey Baird
Attorney
Brown & Fortunato, P.C.
Panelist
Mary Ellen Conway
President
Capital Healthcare Group
Panelist
Sarah Hanna
President
ECS Billing & Consulting North
Tracks:
Handout(s)
  • Session
  • Room: South Seas J
Coming Soon...
Speaker(s)
Panelist
Dave Kazynski
President
VGM Homelink
Moderator
Laura Williard
Senior Director of Payer Relations
American Association for Homecare
Panelist
RHONDA HINES
MED GROUP, THE
Tracks:
Handout(s)
  • Session
  • Room: South Seas G
The industry is taking a different swing than what is considered normal with DME Suppliers.  With all the changes suppliers need to adapt to survive.  Going through this process is not easy especially when you have to get beneficiaries more involved than ever before.   Suppliers are facing many questions... ...read more...
Speaker(s)
Panelist
Andrea Ewert
President & CEO
Home Oxygen Company, Inc.
Panelist
Douglas Coleman
CEO
Rocky Mountain Medical Equipment LLOC
Panelist
James Russell
Vice President
URS Medical
Panelist
Larry Dalton
Larry Dalton
Panelist
Mark Higley
Vice President of Regulatory
VGM Group
Moderator
Ronda Buhrmester
Reimbursement Specialist
VGM Group
Tracks:
Handout(s)
  • Session
  • Room: South Seas H
Enhance your core business by educating your customers complimentary products that will make their life better. Add high quality BEST products to your menu offering. Be amazed at all the extra products that your customers buy from you.  In this panel discussion we will explore the low hanging fruit cash... ...read more...
Speaker(s)
Co-Presenter
Daniel Fedor
Compliance Director
VGM
Co-Presenter
Jim Greatorex
Vice President
Accessible Home Improvements of America (AHIA)
Tracks:
Handout(s)
  • Session
  • Room: South Seas B
Many supplier struggle with determining what is and what is not reasonable or expected when it comes to proactive compliance.  What many are not taking into consideration is what is required by law.  A fundamental mistake is to think you have met your compliance program requirements because you are accredited.... ...read more...
Speaker(s)
Panelist
Brandy Miller
Chief Compliance Officer
Pacific Pulmonary Services
Panelist
Miriam Lieber
President
Lieber Consulting LLC
Panelist
Sheila Roberson
Manager Compliance Audit
Preferred Homecare & LifeCare Solutions
Moderator
Wayne van Halem
President
The van Halem Group, A Division of VGM Group, Inc
Tracks:
Handout(s)
  • Session
  • Room: South Seas A
Avoid the appeals process, an over-payment, or gain a reprieve from audits, by maximizing your “windows of opportunity” and learning strategies employed by some of the industry’s leading experts.  Attendees can expect an in-depth review of how to identify and respond to critical and time sensitive information from auditing contractors... ...read more...
Speaker(s)
Co-Presenter
Denise Leard
Attorney
Brown & Fortunato, P.C.
Co-Presenter
Sharon Briggman
Director, Training & Compliance
The Prometheus Group
Tracks:
Handout(s)
  • Session

Tuesday, February 28, 4:00 PM - 5:00 PM

  • Room: South Seas B
We will feature a panel of the leading manufactures and Home Modification Providers who will share with the audience what it takes to become a player in this fast growing market category where 5-7 billion will be spent on Home Modification products alone as the boomers age in place. Subject matter... ...read more...
Speaker(s)
Moderator
Jim Greatorex
Vice President
Accessible Home Improvements of America (AHIA)
Panelist
Jim Quinly
General Manager
Home Elevators & Accessibility Products
Panelist
ROBERT GURINOWITSCH
HOME ACCESS PROFESSIONALS
Tracks:
Handout(s)
  • Session
  • Room: South Seas D
Whether a merger or an acquisition, we break down the basic elements of a transaction into a practical usable format. In addition to the process fundamentals, we explore the role that psychological aspects can have on a transaction, including leading it sideways. This will be followed by looking at the... ...read more...
Speaker(s)
Co-Presenter
Bradley Smith
Managing Director / Partner
Vertess
Co-Presenter
Jeffrey Baird
Attorney
Brown & Fortunato, P.C.
Tracks:
Handout(s)
  • Session
  • Room: South Seas A
Healthcare in America is evolving. Fueled by an ever-growing clinical population and rising costs, the traditional fee-for-service reimbursement model is giving way to a value-based accountable care structure. This model ensures the patient remains in the center of care, by tying reimbursement to the quality provision of care and the... ...read more...
Speaker(s)
Panelist
Cheryl London
Director of Clinical Operations
HealthCall, LLC
Moderator
Chris Kinard
Vice President, Corporate System Development
LifeH2H
Panelist
Christine Cunningham RRT
Director of Clinical Services and Business Development
CHI Health at Home
Panelist
Tony Ross
Marketing Manager, Services
Philips Respironics
Tracks:
Handout(s)
  • Session
  • Room: South Seas H
The internet can be a scary, frustrating, or just plain intimidating place for a business owner. This session will focus on helping providers understand more than “enough to be dangerous” by giving a refresher course on the fundamentals of using the internet in business: e-commerce, SEO, blogs, social media, cloud... ...read more...
Speaker(s)
Panelist
Bill Wagner
Director of Product Marketing
ARI
Panelist
Christina Throndson
Director of Business Development
VGM Forbin
Panelist
Kamal Haddad
CEO
Health Mobius LLC
Moderator
Laura Hand
Vice President, VGM Marketing
VGM Group, Inc.
Tracks:
Handout(s)
  • Session

Tuesday, February 28, 4:00 PM - 5:30 PM

  • Room: South Seas J
DME MAC Provider Outreach and Education representatives will provide the supplier community with information concerning recent changes in the Medicare program.  The panelists will also provide updates from their DME MAC.  There will be time allotted for questions from attendees at the conclusion of the presentation portion of the session....
Speaker(s)
Co-Presenter
ANGIE COOPER
Jurisdiction C
CGS Administrators, LLC
Co-Presenter
BUFFY NELSON
Jurisdiction A
Noridian
Co-Presenter
CINDY WHITE
DME Education Consultant
Noridian
Co-Presenter
Stacie McMichel
Provider Outreach & Education Consultant
CGS Administrators
Tracks:
Handout(s)
  • Session

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