January 10 - 12, 2017
Salt Lake City, UT

All Mountain Demo
January 9, 2017

 

Monday, January 09, 9:00 AM - 4:00 PM

  • Location: Solitude Mountain Resort
The All Mountain Demo gives you the opportunity to test gear in the environment it was made for so that you can make infomred buying decisons. What's more, you can go back to your store with the credibility of experience to best help advise your customers on their purchases.  Learn... ...read more...
Sponsored by:

  • Event
  • All Mountain Demo - Solitude

Monday, January 09, 5:00 PM - 7:30 PM

  • Location: Downtown Marriott City Creek
The Outdoor Retailer Media Preview gives journalists exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry before the show opens. This event provides brands a unique platform to meet one on one with the media to share their storylines, brand stories, and product... ...read more...
Sponsored by:

  • Event
  • Downtown Marriott City Creek

Tuesday, January 10, 7:00 AM - 9:00 AM

  • Location: Downtown Marriott City Creek
Celebrating the outdoor industry’s sustainability leadership. Through the global leadership of the outdoor industry over the past 10 years, it has been proven time and again that impact reduction in the supply chain doesn’t have to come at the expense of product performance. Business sustainability has shifted from being a... ...read more...
  • Event
  • Downtown Marriott City Creek

Tuesday, January 10, 7:00 AM - 11:00 AM

  • Location: South Plaza
Honey Stinger will be serving up waffles and coffee from 7 - 11 a.m. in the South Plaza.  Please stop by for a sample of the new Gluten Free Wildflower Honey Waffle and some coffee. ...
Sponsored by:

  • Event
  • South Plaza

Tuesday, January 10, 9:30 AM - 10:30 AM

  • Location: MR250
New to the show or have questions? Come to the retailer orientation and show overview on Day 1, Tuesday, January 10 at 9:30 a.m. with Joe Bustos. Meet in the Retailer + Rep Lounge (MR250) and we will take care of the rest....
  • Education

Tuesday, January 10, 10:00 AM - 11:00 AM

  • Location: VO320 - The Ranger Station
The universe rewards those that are courageous, so how can we inspire and empower women to be bold and brave by claiming their seat at the table? Join us for a panel discussion about marketing, retail, product development and community for the Modern Outdoors Woman....
Sponsored by:

  • Education
  • RANGER Station at Venture Out

Tuesday, January 10, 11:00 AM - 12:00 PM

  • Location: MR155-501 - Trend + Design Center
A primer from Microban on controlling odor in outdoor apparel, gear and accessories....
Sponsored by:

  • Education
  • Trend + Design Center

Tuesday, January 10, 11:00 AM - 1:00 PM

  • Location: Utah Museum of Contemporary Art
Well-known recruiter Jörgen Sundberg puts the cost of on boarding an employee at $240,000. And, according to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee's first-year earnings. For a small company, a five-figure investment in the wrong person is... ...read more...
Sponsored by:

  • Education
  • UMOCA / Utah Museum of Contemporary Art

Tuesday, January 10, 11:30 AM - 1:00 PM

  • Location: Downtown Marriott City Creek
Join Outdoor Industry Association and Outdoor Foundation for a dynamic roundtable discussion moderated by OIA’s Jessica Wahl about the therapeutic power of the outdoors. As more and more doctors across the country prescribe outdoor recreation to address physical and mental illness, post-traumatic stress and other maladies, what is our role... ...read more...
Speaker(s)
Co-Presenter
Bruce Lee
Johns Hopkins Bloomberg School of Public Health
Co-Presenter
Christine Fanning
Outdoor Foundation
Moderator
Jessica Wahl
OUTDOOR INDUSTRY ASSOCIATION
Co-Presenter
Mark McKnight
Co-Presenter
Stacy Bare
SIERRA CLUB
  • Education
  • Downtown Marriott City Creek

Tuesday, January 10, 12:00 PM - 1:00 PM

  • Location: MR155-501 - Trend + Design Center
Sneak peak of fall/winter 2018/19 sport trends...
  • Education
  • Trend + Design Center

Tuesday, January 10, 1:30 PM - 2:30 PM

  • Location: Downtown Marriott City Creek
U.S. copyright law provides limited protection for clothing design because clothing design is considered more useful than artful. In 2017, the U.S. Supreme Court may expand copyright protection for clothing design, creating another tool to stop counterfeiters but also increasing the liability risk for manufacturers and retailers. Join us as... ...read more...
  • Education
  • Downtown Marriott City Creek
  • Location: Downtown Marriott City Creek
How can customers possibly pay attention to all the messages bombarding their multi-device-driven daily lives? Is your brand adding to that noise or is it adding real value to your customers’ lives through messaging that truly matters to them? Are your customers turning to your brand or to your competitors’... ...read more...
  • Education
  • Downtown Marriott City Creek

Tuesday, January 10, 2:00 PM - 3:00 PM

  • Location: VO320 - The Ranger Station
Make a statement and create lasting relationships with your customers through an omnichannel and experiential approach to retail. Gain invaluable insights from industry thought leaders so you can own the everevolving retail landscape like a boss....
Sponsored by:

  • Education
  • RANGER Station at Venture Out
  • Location: MR155-501 - Trend + Design Center
Michelle M Rose, Struktur Event + Struktur Studio "Everything about how we design, make, sell, and dispose of technical apparel is rapidly shifting. In 10 years the apparel landscape will be completely transformed. Come hear the methods, economics, and cultural shifts that are driving this change."...
  • Education
  • Trend + Design Center

Tuesday, January 10, 2:30 PM - 3:30 PM

  • Location: 36093 - The Camp
The Avalanche Project’s multi-media talk focuses on how to stay alive in avalanche terrain including getting the avalanche forecast, identifying avalanche terrain, avalanche danger signs, safe travel habits and rescue....
  • Education
  • The Camp

Tuesday, January 10, 3:00 PM - 4:00 PM

  • Location: Downtown Marriott City Creek
Many companies are currently doing direct marketing via traditional channels such as Direct Mail and Email Marketing. But what if you are missing a portion of your customer base that is not engaging on those channels? Marketers now need to optimize their efforts to talk to customers where they are... ...read more...
  • Education
  • Downtown Marriott City Creek
  • Location: Downtown Marriott City Creek
Be a brand that the buyer loves. Learn how to bring key insights and keep performance goals that will keep retailers knocking at your door. Find out what it takes to stand out from all the other brands....
  • Education
  • Downtown Marriott City Creek

Tuesday, January 10, 3:30 PM - 4:30 PM

  • Location: 36093 - The Camp
With its emphasis on logos, typefaces and tag lines, the traditional notion of brand identity was created for an era of mass media and disruptive advertising that is all but history. A narrative identity, on the other hand, is designed for the way the world works today. It can guide... ...read more...
Sponsored by:

  • Education
  • The Camp

Tuesday, January 10, 4:30 PM - 6:00 PM

  • Location: 2033 - High Altitude Den
Sponsored by:

  • Event
  • High Altitude Den
  • Location: VO337 - The Huddle
Sponsored by:

  • Event
  • The Huddle
  • Location: 36093 - The Camp
Sponsored by:

  • Event
  • The Camp

Tuesday, January 10, 6:00 PM - 6:30 PM

  • Location: South Plaza
Fashion is always evolving and this year’s Fashion Show will give you a preview into the trend forecast making an impact on the 2017/2018 winter styles. Come take an “Extraordinary Journey” with us as we preview new colors, fabrics, styles and more. Meet us outside in the South Plaza Winter... ...read more...
Sponsored by:

  • Event
  • South Plaza

Tuesday, January 10, 6:30 PM - 8:30 PM

  • Location: South Plaza
The outdoor industry is known for our unrivaled community and passion. Come celebrate our industry with friends new and old at the annual Industry Party – also located in our Winter Wonderland, outside on the South Plaza immediately following the Extraordinary Journey Fashion Show. Don’t worry…there will be food, beer,... ...read more...
Sponsored by:

  • Event
  • South Plaza

Wednesday, January 11, 7:00 AM - 9:00 AM

    Join us Wednesday, January 11 for The Conservation Alliance Breakfast featuring climate change activist Auden Schendler for the "Gnomes and Brook Trout: Meaningful Climate Solutions in a Harsh World" at Downtown Marriott City Creek, Salon F-I....
    • Event
    • Downtown Marriott City Creek

    Wednesday, January 11, 7:00 AM - 11:00 AM

    • Location: South Plaza
    Honey Stinger will be serving up waffles and coffee from 7 - 11 a.m. in the South Plaza.  Please stop by for a sample of the new Gluten Free Wildflower Honey Waffle and some coffee. ...
    Sponsored by:

    • Event
    • South Plaza
    • Location: South Plaza
    Icebug invites you to "Take the Icebug Challenge!" and try the best traction on the planet.  We will have demo shoes, coffee, pastries.  Take a walk on our ice path and feel the Icebug difference.  We will also be raising money for SLC Humane Society by taking a shelter dog... ...read more...
    Sponsored by:

    • Event
    • South Plaza

    Wednesday, January 11, 7:30 AM - 9:00 AM

    • Location: Downtown Marriott City Creek
    The “Outdoor Trend” presentation has become a “must attend” event -  this fast-paced and informative breakfast session is critical to keeping up-to-date on retail sales, who’s coming into stores and why. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there... ...read more...
    Speaker(s)
    Co-Presenter
    JULIA DAY
    NPD GROUP- SPORTS & LEISURE TRENDS
    Co-Presenter
    MATT POWELL
    NPD GROUP- SPORTS & LEISURE TRENDS
    Sponsored by: The NPD Group
    • Education
    • Downtown Marriott City Creek

    Wednesday, January 11, 9:30 AM - 10:30 AM

    • Location: Downtown Marriott City Creek
    Today we live and work in something like a demolition derby. In a world that values expansion - bigger, better, faster, MORE - space for work and life is more often defined by great forces coming together. These collision zones exist between vendors and consumers, markets and margins, cashflow and... ...read more...
    • Education
    • Downtown Marriott City Creek
    • Location: 36093 - The Camp
    The Avalanche Project’s multi-media talk focuses on how to stay alive in avalanche terrain including getting the avalanche forecast, identifying avalanche terrain, avalanche danger signs, safe travel habits and rescue....
    • Education
    • The Camp

    Wednesday, January 11, 10:00 AM - 11:00 AM

    • Location: VO320 - The Ranger Station
     Diversity, equity, and inclusion are top of mind for the growing millennial outdoor consumer. Learn from industry experts how your marketing and media can play a role in cultivating a more inclusive outdoors while broadening your customer base....
    Sponsored by:

    • Education
    • RANGER Station at Venture Out
    • Location: MR155-501 - Trend + Design Center
    Bob Buck, Technical Fellow, The Chemours Company Performance finishes that prevent stains and repel water deliver essential performance in outdoor products. New stain management and durable water repellent (DWR) finishes abound to replace old ones.  The demand for sustainable products and chemistry, championed by the outdoor industry, has raised new questions... ...read more...
    Sponsored by:

    • Education
    • Trend + Design Center

    Wednesday, January 11, 11:00 AM - 1:00 PM

    • Location: Utah Museum of Contemporary Art
    As retailers look for improvement in efficiencies, implementation and profitability, one staff position becomes increasingly important: Store Manager. In most retail companies, few roles have more impact on revenue growth, company culture, store environment and customer satisfaction. But how can a store manager be MOST EFFECTIVE? Great retail organizations recognize the Store Manager’s role as Leader.... ...read more...
    Sponsored by:

    • Education
    • UMOCA / Utah Museum of Contemporary Art

    Wednesday, January 11, 11:00 AM - 2:00 PM

    • Location: MR250
    Malakye.com’s The Shmooz at Outdoor Retailer is back! Join us in Meeting Room 250, right next to the big Outside Magazine sign, to meet the outdoor industry’s leading employers.  100s of job opportunities will be available.  Stop by anytime between 11am – 2pm....
    Sponsored by:

    • Event
    • MR250

    Wednesday, January 11, 11:30 AM - 1:00 PM

    • Location: Downtown Marriott City Creek
    Stumped about REI's and MEC's requirement for all vendor partners to adopt the Higg Index? Come grab a bite with us, learn about the Higg Index from OIA experts, and hear from the retailers themselves on their move toward raising their sustainability standards. ...
    Speaker(s)
    Moderator
    Beth Jensen
    OUTDOOR INDUSTRY ASSOCIATION
    Co-Presenter
    David Labistour
    Co-Presenter
    Susan Viscon
    Co-Presenter
    Valerie Presolly
    Co-Presenter
    Vik Sahney
    REI
    • Education
    • Downtown Marriott City Creek

    Wednesday, January 11, 12:00 PM - 12:30 PM

    • Location: VO320 - The Ranger Station
    Group Mediation led by local SLC meditation teacher...
    Sponsored by:

    • Education
    • RANGER Station at Venture Out

    Wednesday, January 11, 12:00 PM - 1:30 PM

    • Location: Downtown Marriott City Creek
    What are the biggest challenges you face when bringing products to market? This year at ORWM, YOU drive the PLM discussion! Centric Software organized an experienced panel of industry experts that will field your questions and discuss the biggest product development challenges facing today’s outdoor companies.  Complimentary lunch included.  Please... ...read more...
    Speaker(s)
    Co-Presenter
    David Gardner
    Centric Software
    Moderator
    Matt Nakari
    Centric Software
    Co-Presenter
    Paul Rattay
    Camelback
    Co-Presenter
    Sheila Moore
    Icebreaker
    Co-Presenter
    Susan Glynn
    Ariat
    Sponsored by:

    • Education
    • Downtown Marriott City Creek

    Wednesday, January 11, 1:30 PM - 2:30 PM

    • Location: Downtown Marriott City Creek
    Consumers are increasingly researching and purchasing products through various channels and platforms. Discover digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing. In this next evolution of Hanson Dodge Creative’s popular Outdoor University seminar, Tom Flierl will provide insights on how brands can inspire... ...read more...
    • Education
    • Downtown Marriott City Creek
    • Location: Downtown Marriott City Creek
    For many brands, the relationship with Amazon is purely transactional - PO’s come and go like clockwork. Others have shunned Amazon altogether as a partner in their retail strategy. Yet, Amazon has emerged as a retail beast - posting $857 Million in net income for its third quarter of 2016.... ...read more...
    • Education
    • Downtown Marriott City Creek
    • Location: Downtown Marriott City Creek
    This presentation addresses the challenges Obermeyer, the Aspen-based ski company, faced when trying to use three independent websites to meet the needs of sales associates, distributors, and customers. Bluespark will discuss the open-source web solutions used, including a new content management system, an ecommerce integration, and updated user experience. faced... ...read more...
    Sponsored by:

    • Education
    • Downtown Marriott City Creek
    • Location: Downtown Marriott City Creek
    B2B eCommerce is triggering a tectonic shift in the Outdoor Industry and B2B sales as a whole. Forrester projects the US B2B eCommerce market growing to $1.13 trillion in 2020, and Frost & Sullivan puts the global B2B eCommerce market at $6.7 trillion by that time. Find out why outdoor... ...read more...
    Sponsored by: Handshake
    • Education
    • Downtown Marriott City Creek

    Wednesday, January 11, 2:00 PM - 3:00 PM

    • Location: VO320 - The Ranger Station
    For the greater good of the outdoor community, how can we do our part to give back to the environment while building responsible brands? This panel discussion will inspire both emerging and established brands to do more and be better....
    Sponsored by:

    • Education
    • RANGER Station at Venture Out
    • Location: MR155-501 - Trend + Design Center
    Dominique ARIS founder of Be-unique product design studio and GYST sports gear company.Be-unique is a boutique design studio offering complete product design solutions for a constantly evolving and demanding marketplace. Founder and creative director Dominique ARIS International experience and an unwavering passion for launching successful products into the marketplace is... ...read more...
    • Education
    • Trend + Design Center

    Wednesday, January 11, 2:15 PM - 3:15 PM

    • Location: 36093 - The Camp
    A social media panel discussion lead by Jessica Hamel, Outdoor Retailer's Social Media Manager from Freckled By The Sun. Specialty outdoor retailers have always had a secret weapon: their local community. Join outdoor retailers and their brand partners in a discussion around how you can engage, inspire and educate your... ...read more...
    • Education
    • The Camp

    Wednesday, January 11, 2:30 PM - 4:00 PM

    • Location: Downtown Marriott City Creek
    How do we stay true to our soul, compete and collaborate all in the same breath?  At the core of the outdoor entrepreneur is passion, grit and an acute sense of independence. With growing statewide and national clout, newly appointed state leaders are championing their respective state’s outdoor recreation economies. Seemingly... ...read more...
    Speaker(s)
    Co-Presenter
    Cailin O'Brien-Feeney
    OIA
    Moderator
    Chuck Sullivan
    Something Independent
    Co-Presenter
    Domenic Bravo
    Division of State Parks, Historic Sites & Trails - Wyoming
    Co-Presenter
    Jon Snyder
    Washington Outdoor Recreation & Economic Development
    Co-Presenter
    Luis Benitez
    Colorado Outdoor Recreation Industry
    Co-Presenter
    Tom Adams
    Utah Office of Outdoor Recreation
    • Education
    • Downtown Marriott City Creek

    Wednesday, January 11, 3:00 PM - 4:00 PM

    • Location: Downtown Marriott City Creek
    A look at color and concept trends for the sports market....
    • Education
    • Downtown Marriott City Creek
    • Location: Downtown Marriott City Creek
    How can brick and mortar stores survive, much less thrive, in this new era of online shopping, retail efficiency and endless commoditization? By building a store that has the power to convene consumers around the magical glow of a brand bonfire experience....
    • Education
    • Downtown Marriott City Creek

    Wednesday, January 11, 3:30 PM - 6:00 PM

    • Location: 36093 - The Camp
    Join The Avalanche Project for a panel discussion on backcountry safety. Stick around after for a Happy Hour sponsored by Sierra Nevada....
    Sponsored by:

    • Education
    • The Camp

    Wednesday, January 11, 4:30 PM - 6:00 PM

    • Location: 36093 - The Camp
    Sponsored by:

    • Event
    • The Camp
    • Location: 2033 - High Altitude Den
    Sponsored by:

    • Event
    • High Altitude Den
    • Location: VO337 - The Huddle
    Sponsored by:

    • Event
    • The Huddle

    Wednesday, January 11, 5:30 PM - 6:00 PM

    • Location: MR250
    Please join us for a special "Gathering of Eagles" event hosted by the National Eagle Scout Association & Scouting Works. It would be our honor for you to attend a Gathering of Eagles event prior to the Outdoor Inspiration Awards on January 11th at 5:30pm. If you are an Eagle Scout... ...read more...
    Sponsored by:

    • Event
    • MR250

    Wednesday, January 11, 6:00 PM - 8:30 PM

    • Location: MR250
    The seventh annual Outdoor Inspiration Awards celebrate the extraordinary passion, dedication and inspiration within the outdoor Industry. The new format provides a beautiful backdrop to pay homage to the outstanding individuals, retailers, manufacturers, non-profits and youth that are inspiring others to get outdoors. Building on the excitement generated from the... ...read more...
    Sponsored by:

    • Event
    • MR250

    Thursday, January 12, 7:00 AM - 9:00 AM

    • Location: Downtown Marriott City Creek
    Rose Marcario, CEO & President of Patagonia, is the featured speaker at Camber Outdoors Thought-Leader Keynote at Winter Market on Thursday, January 12, 2017 from 7 to 9 a.m. at the Marriott Downtown City Creek Salon F-1.  Rose will share Patagonia’s philosophy around how workplace culture drives inclusion and innovation. Since... ...read more...
    • Event
    • Downtown Marriott City Creek

    Thursday, January 12, 7:00 AM - 11:00 AM

    • Location: South Plaza
    Honey Stinger will be serving up waffles and coffee from 7 - 11 a.m. in the South Plaza.  Please stop by for a sample of the new Gluten Free Wildflower Honey Waffle and some coffee. ...
    Sponsored by:

    • Event
    • South Plaza

    Thursday, January 12, 9:30 AM - 10:30 AM

    • Location: Downtown Marriott City Creek
    The future earnings of the outdoor industry and the future stewardship of our public lands are interrelated: both depend on the cultivation of new constituencies for success. No demographics are riper for cultivation than communities of color. This panel discussion features four alumni of SHIFT’s Emerging Leaders Program who present... ...read more...
    Speaker(s)
    Moderator
    Christian Beckwith
    SHIFT
    Co-Presenter
    Liz Sodja
    Utah Conservation Corps
    Co-Presenter
    Michael Davis
    YMCA Boys Outdoor Leadership Development School
    Co-Presenter
    Michelle Piñon
    Recreation and Forest Policy Fellow
    Co-Presenter
    Taimur Ahmad
    Recreation and Forest Policy Fellow
    • Education
    • Downtown Marriott City Creek

    Thursday, January 12, 11:00 AM - 12:00 PM

    • Location: Downtown Marriott City Creek
    Health and wellness continues to be a growing movement with apparel playing a key role. Join The Doneger Group for a look at concept trends in activewear, including sociocultural influences and design inspiration. This session will also break down what’s new and next for the active lifestyle in color, fabric,... ...read more...
    Speaker(s)
    Co-Presenter
    Marla Rosen
    Co-Presenter
    Nina Esteves
    • Education
    • Downtown Marriott City Creek

    Thursday, January 12, 11:00 AM - 1:00 PM

    • Location: Utah Museum of Contemporary Art
    Everyday your employees are selling for you, but how do you measure their performance? What are the metrics that tell you how they are doing in customer engagement? How do you set goals to increase your business and get the buy in from each staff member? Come prepared look at your sales goals, how your... ...read more...
    Sponsored by:

    • Education
    • UMOCA / Utah Museum of Contemporary Art

    Thursday, January 12, 11:30 AM - 1:00 PM

    • Location: Downtown Marriott City Creek
    The surprising outcome of the 2016 presidential election signals a dramatic shift for climate change policy. The next administration has pledged to defund federal climate change mitigation and will withdraw from international climate agreements. What do we do now? Join for an important discussion about where we go from here... ...read more...
    Speaker(s)
    Moderator
    Andrew Pappas
    OIA
    Co-Presenter
    Anne Kelly
    Business for Innovative Climate & Energy Policy
    Co-Presenter
    Chris Steinkamp
    Protect Our Winters
    Co-Presenter
    Luke Cartin
    Park City Municipal Corporation
    • Education
    • Downtown Marriott City Creek

    Thursday, January 12, 2:00 PM - 3:00 PM

    • Location: MR155-501 - Trend + Design Center
    Jeff Popp + Corey Lorenzen, DENVER DESIGN CO Designing a Design Process to Make Designing Things Great Again... or some bullshit like that. Ramblings & learnings from 2 millennial idiots, that make backpacks, about using an adaptive design process to keep up with the market and maintain integrity. Why you're screwed... ...read more...
    • Education
    • Trend + Design Center

    Thursday, January 12, 4:30 PM - 6:00 PM

    • Location: VO337 - The Huddle
    Sponsored by:

    • Event
    • The Huddle
    • Location: 2033 - High Altitude Den
    Sponsored by:

    • Event
    • High Altitude Den
    • Location: 36093 - The Camp
    Sponsored by:

    • Event
    • The Camp

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