March 27 - 30, 2017
Exhibits Open: March 28 - 30, 2017
Las Vegas Convention Center

Countdown to the Show

Detroit Style Pizza

Roseville,  MI 
United States
  • Booth: N2321

Commercial Dough Mixes, Pans, Utensils & Training/Consulting

 Press Releases

  • Dough mix based on World Champion Pizza Maker Shawn Randazzo’s award-winning recipe now available to pizzerias and restaurants across the country

    (DETROIT)Detroit Style Pizza Co. today announced it is now supplying Authentic Detroit Style Pizza Dough Mix to pizzerias, restaurants and bars nationwide. Based on World Champion Pizza Maker and Detroit Style Pizza Co. president Shawn Randazzo’s award-winning recipe, the dough mix is available to commercial customers at or by calling 586-439-0575.

    Commercial availability for Detroit Style Pizza Co. Dough Mix makes it possible for entrepreneurs and business owners to launch their own pizzerias or add to their current menu offerings without the need to buy into franchises or spend months of trial-and-error developing their own recipes from scratch. Instead, they can focus on business growth and save time and money by using a proven, award-winning dough recipe backed by solid support.

    Detroit Style Pizza Co. Dough Mix:

    • Is directly based on the recipe Randazzo crafted to win World Champion Pizza Maker of the Year at the 2012 International Pizza Expo in Las Vegas
    • Is made specifically for baking Authentic Detroit Style Pizza in demanding commercial kitchen environments
    • Includes instructions to make the dough at a 70 percent hydration level, which results in a crust that’s crispy on the outside, light and airy on the inside
    • Is available in 12-lb. and 30-lb. bulk packages, which yield 20 lbs. and 50 lbs. of dough, respectively

    Detroit Style Pizza Co. decided to make its dough mix commercially available in response to skyrocketing demand for Authentic Detroit Style Pizza, which in turn spurred demand for a dough mix that is consistent and simple to work with. These factors prompted the company to open a distribution center for its dough, pans and other resources in Metro Detroit.

    “Getting the dough right is the hardest part about baking Detroit Style Pizza, and restaurants have been struggling with consistency and simplicity. We’re thrilled to be able to offer a solution that’s both consistent and simple by making our Authentic Detroit Style Pizza Dough Mix available to customers around the country,” said Randazzo. “We’ve taken our award-winning recipe and made it easy for pizzerias and restaurants to bake their own great-tasting Detroit Style Pizza without having to invest a lot of time and money into testing their own recipes or franchising. This isn’t something that’s been adapted by a third-party. It’s the same exact dough mix we use in our own pizzeria, so we know it’s successful and meets our rigid quality standards. Quite literally, we are our own customers.”

    To-date, Detroit Style Pizza Co. has helped launch and/or supplied more than 23 pizzerias and restaurants in four countries and 15 U.S. states. The company additionally offers operational systems and consulting services, including proofing and dough management advice.

    Those attending the International Pizza Expo in Las Vegas March 27 to 30, 2017 are encouraged to visit Detroit Style Pizza Co. at Booth #N2321 to meet Shawn Randazzo and learn more about the pizza dough mixes, Authentic Detroit Style Pizza Pans, and Detroit Style Pizza Co.’s training and consulting opportunities.

    A unique pizza, Detroit Style Pizza is made by pressing fresh dough into square pans – similar to the ones once used as utility parts trays by Detroit’s auto makers. The dough is lined with pepperoni, then covered with a blend of brick and mozzarella cheeses that caramelize to the crust during baking. Toppings are added prior to baking, and red sauce is ladled on after, lending Detroit Style Pizza the nicknames “red top pizza” and “upside down pizza.”

    For more information, visit or call 586-439-0575.

    Detroit Style Pizza Co. supplies pizzerias, restaurants and bars with Authentic Detroit Style Pizza pans, dough mixes, training, coast-to-coast mail order delivery and other resources from its global distribution center in Roseville, MI; and serves its award-winning Authentic Detroit Style Pizza from its St. Clair Shores Metro Detroit location. Owned and operated by World Champion Pizza Maker Shawn Randazzo and his mother, Linda Michaels, Detroit Style Pizza Co. is focused on quality, community and people; and works to increase awareness of Detroit Style Pizza through expansion, education and sharing its history while providing memories and opportunities. Detroit Style Pizza Co. is open from 11 a.m. To 10 p.m. weekdays; 11 a.m. to 11 p.m. Friday and Saturday; and 11 a.m. to 10 p.m. Sunday; and can be reached at 586-439-0575 (Roseville distribution center) or 586-445-2810 (St. Clair Shores pizzeria).

    Media Contact: Shawn Randazzo

    Detroit Style Pizza Co.


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