Your company profile is essentially your company listing. It is how you display yourself to conference attendees in the conference mobile app, as well as the printed program. Be sure to get the best out of your company listing and make sure it's up to date with correct information. Spelling & Capitalization counts!
Here's a brief overview of some of the different fields found in the "Edit Booth Info" section:
Print Profile: This is a shorter, more concise description of your company, printed in the program
Online Profile: a company description that can be a bit longer than the printed program
Welcome Message: just a simple tagline or one-liner to describe your company, only shown online
Business Categories: what category does your business fall into? Complete this section to help people find your company!
Brands: This field is not used, no need to update this.