E6PR | Eco Six Pack Rings
By integrating a team of creatives and engineers, an idea was born and nurtured. The development of what might hopefully revolutionize the future of packaging for the next twenty to thirty years.
It´s nearly impossible to prevent plastic from reaching open land or a water system and end up as pollution, therefor our idea is to replace plastic as a whole. We developed the E6PR (Eco Six Pack Rings), the first ecofriendly six pack ring made from beer by-product waste and other compostable materials, designed to perform as and replace plastic rings.
We believe our product provides an unmatched added value for the environment, for which we are very proud of, and want to extend that sensation to our clients and consumers. Our introductory video (https://www.youtube.com/watch?v=cvA1jvTm9ws) has become the most viral in beer advertising history, boosted by a tsunami of environmental awareness among consumers (since May 2016, E6PR continues to be a trending topic in social media with +50 million views in the first half of 2018 and creating over 21.3 Billion Global Impressions) and Featured in National Geographic's, "Planet or Plastic?", June 2018 edition.
Brands: Eco friendly Six Pack Rings for canned beverages, made of fully biodegradable, compostable natural components. The E6PR is designed to hold 6 or 4 cans, all the way to the hands of the final user.