DreamCraft Attractions LTD.  

Victoria,  BC 
  • Booth: 582

Innovative story-driven, advanced VR & AR technology company

DreamCraft Attractions peels back the layers of hardware, software and the storylines themselves to create truly immersive VR & AR experiences. DreamCraft collaborates with the world’s most successful theme parks and entertainment centers to pioneer innovative, technology driven, high capacity experiences. Guests are transported into believable story universes with friends and family, work together to direct the storyline, and feel like every element is built around them for a completely unique experience.

DreamCraft specializes in custom software and hardware solutions for high throughput theme parks, LBE experiences and production houses. They are creating the next generation of multiplayer immersive narrative experience with live audience participation.

Dreamcraft's latest attraction The Twilight Saga: Midnight Ride opened in July at Lionsgate Entertainment World in Zhuhai, China. Stop by our booth # 582 to learn more about this attraction and to experience our latest innovation in a face to face challenge.

For more information visit www.dreamcraftattractions.com

 Press Releases

  • VICTORIA, BC – June 3, 2019 – Thinkwell Group Inc. (Thinkwell) partnered with CAVU Designwerks Inc. (CAVU), DreamCraft Attractions Ltd. (DreamCraft) and Framestore to develop in collaboration with Lionsgate, two new next-generation rides showcasing Lionsgate film properties.

    These unprecedented attractions, The Twilight Saga: Midnight Rideand The Hunger Games: Mockingjay Flight Rebel Escape, will launch this year at Lionsgate Entertainment World in China, a first of its kind indoor immersive entertainment destination that features various state-of-the-art VR, AR, and multimedia attractions, performances, dining, and exclusive retail experiences based on some of Lionsgate’s most popular film franchises.

    For more information visit www.lewhengqin.com.

    “CAVU and DreamCraft are excited to have collaborated with Lionsgate, Thinkwell and Framestore to introduce these revolutionary attractions to the industry at Lionsgate Entertainment World” explains Peter Schnabel, CEO of CAVU.

    The Twilight Saga: Midnight Ride is an action packed hyper-reality VR experience set in the world of The Twilight Saga. “Midnight Ride is a VR motorcycle simulator that features real motorcycles, avatar embodiment and proprietary Predictive Ride TrackingTM. Dreamcraft has created a world’s first virtual ride path with real-time virtual motorcycle physics matched with real world motorcycles and motion bases." says Terry Sanderson, VR Producer at DreamCraft Attractions.  

    Mark Stepanian, VP Innovation & Engineering at CAVU describes Midnight Ride as a “first-of-its kind” attraction. “Guests can move throughout the Twilight world and interact with friends, family and familiar characters from a highly responsive motion base. Coupled with force feedback haptics, wind and scent, it is designed to fully engage all the senses. This ride makes for a truly ground-breaking experience.”


    The Hunger Games: Mockingjay Flight Rebel Escape places guests into the world of The Hunger Games, and takes them on a thrilling escape through the Capitol. As the first enclosed motion simulator in mainland China, this state of the art simulator is entirely electric and runs silently without environmental concerns.

    The 6DOF (degrees of freedom) motion base supports a 30-person cabin and features an eye-popping digital presentation, this attraction delivers a vivid and realistic experience guests will love.

    Lionsgate recognizes the need for focused expertise to move the industry forward through seamless collaboration. CAVU’s ride systems engineering talent combined with DreamCraft’s technical prowess, Framestore’s media expertise and Thinkwell’s creative and production leadership made The Twilight Saga: Midnight Ridepossible along with the state-of-the-art immersive cabin simulator The Hunger Games: Mockingjay Flight Rebel Escape

    About CAVU Designwerks Inc.

    CAVU Designwerks provides attractions for a variety of entertainment applications. The company's original designs, engineering experience and cutting edge fabrication, combined with uncompromising quality standards, allows CAVU to offer attractions that deliver an exceptional guest experience, ride performance and ROI. CAVU's global headquarters is in Victoria, BC, Canada, with offices in the US, China and Saudi Arabia.

    For more information visit www.cavudw.com.

    About DreamCraft Attractions Ltd.

    DreamCraft is pioneering fully immersive experiences using advanced VR and AR technology. With a strong focus on innovation, DreamCraft combines the hardware systems, proprietary software and storyline adaptations to build the next generation of attractions. DreamCraft has secured two major patents since 2016 and continues to define the next wave of immersive experiences. DreamCraft Attractions is headquartered in Victoria BC,


    Media Contact

    Sarah Brack

    Senior Marketing Coordinator

    Office +1 250 598 2189

    Cell      +1 250 889 4852

    Email   sarah@cavudw.com

    About Lionsgate

    The first major new studio in decades, Lionsgate (NYSE: LGF.A, LGF.B) is a global content leader whose films, television series, digital products, and linear and over-the-top platforms reach next-generation audiences around the world. In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, video games, e-sports and other new entertainment technologies. Lionsgate’s content initiatives are backed by a nearly 17,000-title film and television library and delivered through a global sales and distribution infrastructure. The Lionsgate brand is synonymous with original, daring and groundbreaking content created with special emphasis on the evolving patterns and diverse composition of the company’s worldwide consumer base.


    Jim Yeager

    breakwhitelight (for Lionsgate)


    Office: 424-644-0225

    Cell: 818-264-6812

    About Thinkwell Group

    Thinkwell Group is a global experience design and production agency with studios in Los Angeles, Montreal, Beijing, Abu Dhabi and Riyadh.  Founded in 2001, Thinkwell specializes in the creation of theme parks, destination resorts, major branded and intellectual property attractions, events & spectaculars, museums & exhibits, expos and live shows around the world.

    This award-winning company has become a leader in experiential design by bringing a unique holistic approach to every creative engagement, delivering extraordinary results to notable clients over the years, including Fortune 500 companies, movie studios, museums, theme parks and destination resorts. For more information visit: www.thinkwellgroup.com or  www.thinkwellgroup.cn

    Notable theme park projects include the newly opened and critically acclaimed Warner Bros. Theme Park in Abu Dhabi, The Marking of Harry Potter Experience at Leavsden Studios, London, multiple shows and attractions for Universal Studios Florida, Hollywood and Sentosa, Ski Dubai and Ski Egypt.

    Media Contacts

    Los Angeles:  Katherine Mitchell   kmitchell@thinkwellgroup.com

    Beijing: Shaw Shang  +86 188 1045 1080  sshang@thinkwellgroup.com

    About Framestore

    Known globally for their visual  effects,  With a pool of 2400 talented artists and producers in studios across the globe, Framestore has a  proud history creating extraordinary images and scenes for some of Hollywood’s biggest pictures, collecting every possible industry award along the way.

    In 2008, Framestore won their first Oscar for Best Visual Effects for the film The Golden Compass; they also won the BAFTA Award for that film the same year. Framestore was also nominated for Oscars in 2007 (Superman Returns), in 2009 (The Dark Knight) and again in 2010 (Harry Potter and the Deathly Hallows – Part 1).

    Tim Webber was the VFX supervisor on Gravity (2013), and the techniques involved in the film realised by Webber and the Framestore team took three years to complete. The team won the best visual effects awards BAFTA Award for Best Special Visual Effects at the 67th British Academy Film Awards, and the Academy Award for Best Visual Effects award at the 86th Academy Awards.

    Most recently, Framestore was received the Oscar for Best Visual Effects at the 90th Academy Awards, for its work on Denis Villeneuve’s Blade Runner 2049.

    Media Contact

    Martin Izzard  +44 (0)20 7344 8000


    About Village Roadshow Theme Parks

    Part of Village Roadshow Limited, a leading international entertainment & media company, Village Roadshow Theme Parks (VRTP) is an international theme park operator with operations in Australia, the United States & China. The company is Australia’s largest theme park operator with Warner Bros. Movie World, Sea World Australia, Wet’n’Wild Gold Coast, Paradise Country, Australian Outback Spectacular, Village Roadshow Studios, Sea World Resort & Australia’s first Topgolf. In the United States, VRTP is the majority owner & operator of Wet’n’Wild Las Vegas in Nevada. In addition, VRTP opened China’s first International water park with Wet’n’Wild Haikou and will operate Lionsgate Entertainment World, Asia’s first movie themed indoor interactive experience centre in Novotown, Hengquin, China.

    About Lionsgate Entertainment World

    Lionsgate Entertainment World is one of China’s most technologically advanced Theme Parks. It is one of the key attractions in Novotown – an integrated tourism and entertainment project in Hengqin invested by Hong Kong Lai Sun Group. Spanning across 22,000 sqm of premium indoor space, Lionsgate Entertainment World is set to bring to life some of Lionsgate’s most successful film franchises, including The Hunger Games; The Twilight SagaThe Divergent SeriesNow You See Me; Escape Plan; and Gods of Egypt, with over 20 interactive and immersive attractions and rich entertainment offerings.

    Media Contact

    Heidi Chow

    Head of Marketing

    Cell      +86 180 6385 1405

    Email   Heidi.chow@novotown.com.cn


  • DreamSet Headset
    DreamSet™ is our award-winning modular HMD, creating industry buzz since 2018 when it received IAAPA’s Brass Ring Award for Best New Product, Technology Applied to Amusements....

  • DreamSet is the world's premiere hygienic head-mounted display adaptation for VR with a durable, washable headset guests can pick up in the queue. The DreamSet™ is quickly and easily attached magnetically to a commercial VR HMD (like the HTC Vive and Vive Pro) which stays safely tethered at the seat, ride vehicle or LBE arena. Headsets can be sanitized in a commercial dishwasher typical of 3D glasses or wiped by hand. During development of the DreamSet™ we conducted extensive human-factor design, engineering and focus testing to refine the shape and materials of the final product to ensure a safe, comfortable fit. The DreamSet™ adjusts to fit both adults and children, comfortably accommodates eyeglasses and optionally provides a secure housing for a LEAP Motion sensor.

    Installed at Busch Gardens’ Battle for Eire virtual reality ride in April 2018, the DreamSet™ has been tirelessly serving its twin 59-seat VR motion theaters with a combined maximum throughput of almost 1000 guests per hour.

    The DreamSet™ is currently being installed in an upcoming DreamCraft attraction featuring a world renowned IP coming soon to China in summer 2019.  We’ll also soon reveal our partnership with a wildly popular LBE chain across North America.

    DreamCraft has DreamSet™ adaptations for the HTC Vive and Vive Pro, both with and without integrated high-definition noise-isolating headphones (all hygienic of course).  Additional HMD model support coming soon!

  • Interactive VR Motion Base System
    DreamCraft's Interactive VR Motion Base system is developed in partnership with CAVU Designwerks and combines Virtual Reality technology with a motion base ride system placing guests inside the experience....

  • DreamCraft’s patented attraction incorporates proprietary software and programming developments, coupled with the Interactive VR Motion Base that brings real-time rendering to the attractions world. DreamCraft’s patented headset provides a customizable, hygienic solution to park owners looking to increase capacity and streamline throughput. Guests can choose to follow different paths, follow different characters, and explore and interact with the environment allowing for a hyper-reality experience.

    For the first time ever, guests will also be able to interact with friends and family while inside the VR world and will have the ability to work together to accomplish a task or to overcome an obstacle.

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