IAAPA Institute for Attractions Managers (Day 3)

  • Room: S310AB
  • Session Number:IAM
Tuesday, November 16, 2021: 8:30 AM - 3:00 PM


Matthew Cross, ICAE
Founding Partner & CEO
OE Experiences
Melissa Felder
Chief Revenue and Marketing Officer
California Academy of Sciences, San Francisco
David Gray
HR Director
Lagoon Amusement Park
Randy Josselyn, ICAE
Principal – Wildlife and Conservation
Gateway Ticketing Systems, Inc.
Hugo Loyola
Corporate Process Manager
Fantasilandia Amusement Park



Participate in the Lunch and Learn featuring Josh D’Amaro, Chairman, Disney Parks, Experiences and Products
Experience the EDUTour to Fun Spot America: Transportation, dinner, and guided tour
Network with esteemed faculty and peers from around the world


The IAAPA Institute for Attractions Managers is the global attractions industry’s premier professional development program for leaders with five or fewer years’ experience in attractions management. Participants should be highly motivated with an interest in or some experience leading a team. Participants will gain a global attractions perspective, learn more about all areas of operation, and will share best practices across member types. The intensive two-and-a-half-day program is designed with a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. IAAPA Institute for Attractions Managers participants gain a solid understanding of the key disciplines and processes required to manage a successful attraction. Participants will earn 16 credit hours toward IAAPA certification.




If you work in the attractions industry and:

You have 0-5 years in the industry
You are a highly motivated individual
Interest in or some experience with leading a team
Interest in global attractions perspective
Interest in learning across departments
Interest in sharing best practices across member types
You are ready to network and have fun with your industry peers

Course Modules:

Attractions Finance
Attractions Leadership
Attractions Marketing
Attractions Revenue Operations
Facility Operations and Safety

Course Takeaways:

On-site behind-the-scenes visit to a local attraction
Team Building with Peers
Industry Contacts
Certificate of Course Completion
Course Document and Resources
Activities and Best Practices to Share with Home Venue
Cross-Departmental Understanding of Attractions Industry


Sunday, Nov. 14 

8 a.m.–5 p.m.          Classroom learning featuring Randy Josselyn and Melissa Felder, Orange County Convention Center (OCCC)

5–10 p.m.                Dinner and Fun Spot America EDUTour, (transportation provided. Face coverings are required while riding on IAAPA Expo transportation.)

Monday, Nov. 15

8:30 a.m.–12 p.m.     Classroom learning featuring Randy Josselyn, OCCC 

12–2 p.m.                   Lunch and Learn featuring Josh D'Amaro, Chairman, Disney Parks, Experiences and Products

2–5 p.m.                    Classroom learning featuring David Gray, OCCC 

Tuesday, Nov. 16

8:30 a.m.–3 p.m.     Classroom learning featuring Hugo Loyola and Matthew Cross, OCCC

IAAPA CERTIFICATION: 16 credit hours

FOOD AND BEVERAGE: Includes a lunch buffet daily, snacks, plated lunch at Lunch and Learn and dinner at Fun Spot America. 

NOTES: Must be 18 years or older to attend, 21 or older to consume beer or wine. Course fee includes tuition and support materials, daytime meals and refreshments, Fun Spot America EDUTour on Sunday, EXPO registration, and a certificate of attendance.

This program delivers the same material as the virtual IAAPA Institute for Attractions Managers program. Individuals who previously completed the virtual course should not register.

COST: $675 IAAPA Members; $900 Nonmembers. Tickets should be purchased in advance, as space is limited and may sell out.

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