Responsive Marketing in Dynamic Times
- Room: N220ABCDE
- Session Number:596
Monday, November 15, 2021: 2:30 PM - 3:30 PM
Speaker(s)
Description
As marketing professionals we have all been there. Our best laid marketing plans and strategies are derailed suddenly due to external challenges that requires an urgent and responsive plan to action. Marketing teams are called upon to quickly develop new plans to get an attraction back on its feet. Join industry leaders as they share their experiences overcoming external events that forced immediate course corrections and how they maintained their authentic brand and messaging standards.
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