Influencer Marketing: Growing Brand Super Fans

  • Room: N210ABCDE
  • Session Number:111
Wednesday, November 17, 2021: 8:30 AM - 9:30 AM

Speaker(s)

Speaker
Jordan Carter
Director of Marketing and Entertainment
Silverwood Theme Park
Speaker
Stephanie Sampson
Public Relations Manager
Silverwood Theme Park

Description

Influencer marketing is not just a buzzword, it is the future of marketing strategy.  As consumers lose trust in brand messaging, it is more important than ever to have your messaging shared through voices with influence.  During this session, speaker will define the term “influencers”, discuss how to identify the right ones for your brand, and how to mobilize them in support of brand and build a community of super fans. Real life examples and tips for success will be discussed. 

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