Integrating Interactivity in Halloween Events for Enhanced Immersion and Big Time Thrills
- Room: S330ABCD
- Session Number:706
Tuesday, November 16, 2021: 2:30 PM - 3:30 PM
Speaker(s)
Description
As the themed entertainment industry continues to expand its experiences, Halloween special event attractions should also evolve to meet the ever-changing guest climate. Customers visiting theme parks, museums, historic sites, zoos, and aquariums want substantive adventures while attending unique events, and Halloween is a prime opportunity to provide such experiences. Through case studies and analyses, learn from experts on how to approach and execute improved immersion and interactivity to Halloween and other special events. Learn how to incorporate strategies and findings about how COVID-19 impacted the Halloween industry and how attractions can continue to incorporate interactivity in a post-pandemic world.
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