Strategic Storytelling: The Art, Craft, and Science of Story
- Room: N320ABCD
- Session Number:837
Monday, November 15, 2021: 4:00 PM - 5:00 PM
Speaker(s)
Description
Why is storytelling important to a brand or business? Hear from a diverse panel of creative professionals who infuse storytelling into their professional practice and how it contributes to their brand recognition: Ben Thompson – Chief Strategy Officer and Head of Global Clients, Storyland Studios; DeLisa Guerrier – developer behind Storyville Gardens theme park in Nashville, Tennessee; Ynzo Van Zanten - Chief Choco-Evangelist at Tony's Chocolonely.
Enjoy a taste of Tony’s Chocolonely while you hear the creative journeys of each panelist and how you can apply their learnings to your career or business. Learn how “strategic storytelling” can help your brand awareness and get the latest project updates from this influential group of speakers.
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