Strategic Storytelling: The Art, Craft, and Science of Story

  • Room: N320ABCD
  • Session Number:837
Monday, November 15, 2021: 4:00 PM - 5:00 PM

Speaker(s)

Moderator
Robert Arvidsson
Head of Commercial / CCO
Liseberg
Moderator
Julie Baross
Director of Marketing
Gatorland
Speaker
DeLisa Guerrier
CEO & Founder
Storyville Gardens Theme Park
Speaker
Ben Thompson
Chief Strategy Officer
Storyland Studios
Speaker
Ynzo van Zanten
Choco Evangelist
Tony's Chocolonely

Description

Why is storytelling important to a brand or business? Hear from a diverse panel of creative professionals who infuse storytelling into their professional practice and how it contributes to their brand recognition: Ben Thompson – Chief Strategy Officer and Head of Global Clients, Storyland Studios; DeLisa Guerrier – developer behind Storyville Gardens theme park in Nashville, Tennessee;  Ynzo Van Zanten - Chief Choco-Evangelist at Tony's Chocolonely. 

Enjoy a taste of Tony’s Chocolonely while you hear the creative journeys of each panelist and how you can apply their learnings to your career or business. Learn how “strategic storytelling” can help your brand awareness and get the latest project updates from this influential group of speakers.

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