Transfarency: The Strength of Southwest Airlines ‘Nothing to Hide’ Marketing Mentality
- Room: N320EFGH
- Session Number:113
Monday, November 15, 2021: 10:00 AM - 11:30 AM
Speaker(s)
Description
Join Southwest Airlines Senior Vice President and Chief Marketing Officer Ryan Green for an engaging fireside chat and Q&A. Ryan will discuss how Southwest has leaned in to its mission of connecting people to what’s in important in their lives through friendly, reliable and low-cost air travel. He will share insights on staying Heart Strong, celebrating the company’s 50th anniversary, and highlighting what’s in store for the future in the context of challenges brought by the pandemic. .
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