Inspiring Awe: The Impact of Great Guest Experiences to Build a Connection to Your Mission Based Organization

  • Room: S310EFGH
  • Session Number:114
Monday, November 15, 2021: 8:30 AM - 9:30 AM


Amber Christopher
Denver Zoo
Ryan Jeffery, M.A., ICAE
Director, Guest Experience
Saint Louis Zoo
Kenneth Maguire
Director of Guest Experience Operations
Monterey Bay Aquarium


“This would be a great place to work, except for the people”. If you have ever heard this at a zoo or aquarium, you are not the only one. However, people do matter, specifically your guests matter, and without them even the best conservation institution will never reach mission success. Discuss changing and building your culture to refocus on the how valuing a great experience is essential, and inspire your guests to support and amplify your mission. Discover strategies, tactics and tips from three non-profit organizations who have found success in moving guests to take up the mission and help save wildlife and wild places.  

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