Collecting and Protecting Customer Data in the New World of Privacy

  • Room: EDUTalk Stage, Booth #1388
  • Session Number:582
Wednesday, November 17, 2021: 4:10 PM - 4:25 PM


Brandon Willey


Discover the types of data that you should be collecting, how you can collect this valuable information and the many ways to incentivize a customer to give you their data. Learn the do’s and don’ts once you’ve collected this valuable data and how to earn your customers’ trust by respecting and protecting their data and privacy. Get a compliance primer on what to do with your customers’ data and the processes required under Europe’s General Data Privacy Regulations (GDPR), California’s Consumer Privacy Act (CCPA), Canada’s Anti-Spam Law (CASL), among others. Then leverage this data to create repeat customers and generate foot traffic!

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