Retail Goes Digital: How To Drive Retail Revenue All Year Round
- Room: S330ABCD
- Session Number:181
Wednesday, November 17, 2021: 10:00 AM - 11:00 AM
Speaker(s)
Description
Take a look at how digital platforms are used to grow retail sales and change what was once a seasonal business operation into a year-round online success. Learn how to develop a retail website to create energy and engagement on social media channels with guests and fans alike, bring your brand into guests’ homes, build loyalty, and generate an income for the retail department all year round. The session will give insight into how businesses can embrace shoppable posts on social platforms. Learn how you can achieve higher conversion rates and revenue by allowing your customers to complete the transaction while staying on the social platform. Find out how social shopping works, how to implement it on various platforms and how you can integrate it into your marketing mix.
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