Blurring the Lines: Creative Operations Align with Meow Wolf Exhibits
- Room: EDUTalk Stage, Booth #1388
- Session Number:673
Tuesday, November 16, 2021: 4:40 PM - 4:55 PM
Speaker(s)
Description
Translating a well-known attraction to a new environment can be a challenge for any operation. Meow Wolf’s House of Eternal Return has been welcoming guests in Santa Fe, NM, USA, for over 5 years and has now created new experiences in Las Vegas, NV, USA, which opened in February 2021, and Denver, CO, USA which opened in September, 2021. Transitioning from a hometown operation to a larger scale exhibition in an established market brings new challenges and opportunities. From writing new documentation and recruiting the right management team to marketing and communicating a new brand and concept to a new market, this Meow Wolf study offers insights and learnings translatable to any organization.
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