Marketing

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Tracks = Marketing

Monday, November 15, 10:00 AM - 11:30 AM

Transfarency: The Strength of Southwest Airlines ‘Nothing to Hide’ Marketing Mentality
Room: N320EFGH

Monday, November 15, 12:00 PM - 2:00 PM

Lunch and Learn featuring Josh D'Amaro, Chairman, Disney Parks, Experiences and Products (Sold-Out!)
Room: IAAPA Theater Sponsored by Simtec Systems, S320

Monday, November 15, 2:30 PM - 3:30 PM

Responsive Marketing in Dynamic Times
Room: N220ABCDE

Monday, November 15, 4:00 PM - 5:00 PM

Strategic Storytelling: The Art, Craft, and Science of Story
Room: N320ABCD

Tuesday, November 16, 8:30 AM - 9:30 AM

Dynamic Pricing Philosophies for Ticketing, Tours, Activities, and Events
Room: S330EFGH

Tuesday, November 16, 4:00 PM - 5:00 PM

Developing Annual Pass Loyalty: A Look at the Important Base of Your Business
Room: N320ABCD

Tuesday, November 16, 4:00 PM - 5:30 PM

CEO Speaks
Room: N220ABCDE

Tuesday, November 16, 6:00 PM - 8:00 PM

Opening Reception featuring IAAPA Awards Winners
Room: IAAPA Theater Sponsored by Simtec Systems, S320

Wednesday, November 17, 8:00 AM - 9:45 AM

GM and Owners' Breakfast (Sold-Out!)
Room: IAAPA Theater Sponsored by Simtec Systems, S320

Wednesday, November 17, 8:30 AM - 9:30 AM

Influencer Marketing: Growing Brand Super Fans
Room: N210ABCDE

Wednesday, November 17, 4:00 PM - 5:30 PM

Legends 2021 – The Legends Behind The Amazing Adventures of Spider-Man
Room: S310EFGH

Thursday, November 18, 8:30 AM - 9:30 AM

Millennials and Gen Z: Different Generations, Different Marketing
Room: S330EFGH

Thursday, November 18, 2:30 PM - 3:30 PM

Group Sales Strategy: Implementation and Evaluation Methods That Lead to Success
Room: S330EFGH

Thursday, November 18, 4:00 PM - 5:30 PM

Game Changer-From Spectator to Participant: The New Paradigm of Immersive Entertainment
Room: N220ABCDE
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